School Marketing & Content Specialist

The Marketing Officer will provide high-quality, proactive support to the Head of Marketing and wider Admissions & Marketing team in delivering the school’s marketing, communications and parent-experience strategy. The postholder will be highly digital literate, with strong creative skills, excellent organisational ability and a willingness to get involved in all aspects of school life.

Key Skills and Attributes

• Strong digital literacy, including confident use of website CMS platforms, SEO tools, analytics dashboards and social media management systems
• Excellent interpersonal skills and the ability to build positive relationships with prospective parents, current families and colleagues across the school community
• Strong organisational skills with the ability to manage multiple deadlines, particularly during peak periods
• Experience of working with external agencies - such as web developers, photographers and videographers - ensuring strong performance and high-quality delivery across all projects

Responsibilities

Digital Content & Social Media

• Capture day-to-day life across the school through roving reporting, including photography, videography and short-form video
• Create engaging content for social media channels and school website, ensuring posts and stories are timely, accurate and aligned with the school’s tone and brand
• Support the scheduling, monitoring and reporting of social media activity
• Assist with website updates, ensuring content is current, well-presented and user-friendly
• Edit and prepare digital assets using Canva, Adobe Express or similar tools

Branding, Publications & Merchandise

• Support the creation of marketing materials, including posters, flyers, digital graphics and event collateral
• Ensure all materials follow brand guidelines and maintain a consistent visual identity
• Manage the ordering, stock-taking and auditing of school merchandise, ensuring value for money and timely replenishment
• Liaise with external suppliers where required, ensuring quality and delivery expectations are met

Photography, Video & Creative Production

• Produce high-quality graphics, publications and digital assets using Canva, Photoshop, InDesign or similar tools
• Take high-quality photographs and video footage at events, lessons and activities across the school
• Manage and support the editing and organisation of photo and video libraries
• Assist with briefing and coordinating external photographers and videographers when required

Events & On-the-Ground Support

• Support the planning and delivery of key pupil recruitment and retention events, including Open Days, Welcome events, information evenings and community activities
• Provide on-the-day support such as set-up, registration, photography and general coordination
• Work collaboratively with Admissions to ensure prospective families receive a warm, well-organised and positive experience

Parent Experience & Communications

• Assist with the creation and updating of parent guides, handbooks and digital resources
• Support the management and content upkeep of the parent portal
• Help ensure communications to parents are clear, timely and aligned with school standards
• Contribute to pupil retention activities by supporting high-quality, consistent parent engagement

Cross-Departmental Support

• Provide marketing and branding support to Development, Alumni Relations and Colfe’s Leisure Centre
• Assist with the creation of promotional materials, event support and digital content for these teams
• Ensure all departmental materials align with the school’s brand and communication standards

General Team Support

• Provide administrative and creative support to the Marketing and Admissions teams as required
• Assist with data entry, filing, content organisation and general office tasks when required
• Contribute ideas, energy and enthusiasm to a busy, collaborative team environment

Person Specification

Essential

• Strong digital literacy and confidence using social media platforms
• Experience with photography, videography and basic editing
• Ability to create simple, effective designs using Canva or similar tools
• Excellent organisational skills with the ability to manage multiple tasks
• Confident communicator with strong written and verbal skills
• Experience supporting events or working in a customer-facing environment (desirable)

Desirable

• Experience working within an independent school or education setting
• Familiarity with CRM systems, admissions pipelines or customer-journey mapping
• Understanding of parent engagement, customer experience design or community-based marketing

Personal Attributes

• Enthusiastic, proactive and eager to get involved in school life
• Personable and confident when interacting with pupils, staff, parents and visitors
• Self-starter with the ability to hit the ground running and work independently when needed
• Flexible, adaptable and willing to support a wide range of tasks
• Positive team player with a can-do attitude

Colfe’s School is committed to safeguarding and promoting the welfare of children. All applicants must be willing to undergo child protection screening, including checks with past employers and the Disclosure & Barring Service.