Education Marketing Leader — Digital Strategy & Admissions in London

The Marketing Manager plays a central role in shaping the school's brand, digital presence and communications strategy, with a strong focus on supporting pupil recruitment and retention. The role requires exceptional communication skills, creativity, strong digital capability, strategic thinking and meticulous attention to detail.

Working closely with the Director and the wider Admissions team, the postholder will lead a small team and manage the operational delivery of the annual Admissions and Marketing plan, ensuring a high-quality experience for prospective and current families throughout their journey with the school.

Digital Marketing, Social Media & Website

• Lead the planning, creation and management of digital content across the website and social media channels.
• Work with the Director to develop and maintain a rolling digital and social media strategy.
• Define and track KPIs for digital communications aligned to school goals.
• Use data and performance insights from advertising, digital platforms, social media and website analytics to inform decisions and improve results.
• Provide regular reporting using Google Analytics, social media insights and monitoring tools.
• Monitor online conversations and parent/community sentiment to inform content planning and customer service responses.
• Manage ongoing website development, including site audits, SEO improvements, CMS upgrades and content migration where required.

Admissions Marketing & Support

• Collaborate closely with the Admissions Managers to shape communications for prospective parents from enquiry to acceptance.
• Implement the school's marketing plan to support pupil recruitment and strengthen public perception.
• Manage the strategic and operational delivery of advertising campaigns for pupil recruitment.

Parent Experience

• Supports the Director in leading clear, timely and consistent school-to-parent communication across all channels.
• Oversees the creation, accuracy and ongoing maintenance of parent guides.
• Manages the parent portal, ensuring content is well-structured and intuitive to navigate.
• Leads and supports pupil and family onboarding processes.
• Contributes to pupil retention strategies by understanding parent needs and monitoring sentiment.
• Ensures the end-to-end parent experience is positive and aligned with the school's values.

Internal Communications

• Champion a marketing and customer-focused culture across the school.
• Ensure all staff are informed and engaged with the school's marketing activities.
• Maintain a visible presence among pupils and staff, gathering insights that inform authentic storytelling.
• Work collaboratively with other departments across the school.

Qualifications & Experience

• Strong digital literacy, including confident use of website CMS platforms, SEO tools, analytics dashboards and social media management systems.
• Advanced content creation skills, including photography, videography, short-form video production and editing.
• Excellent interpersonal skills and the ability to build positive relationships.
• Strong organisational skills with the ability to manage multiple deadlines.
• Experience managing external agencies.
• Proven ability to lead, support and develop team members.

Desirable

• CIM Level 6 or above Diploma in Professional Marketing; AMCIS Diploma in Marketing or relevant certificates in digital marketing.
• Experience working within an independent school or education setting.
• Understanding of parent engagement and customer experience design.

Personal Qualities

• Warm, approachable and confident, with a genuine interest in people and community.
• Proactive, solutions-focused and able to work independently.
• Resilient and calm under pressure.
• Enthusiastic about school life, with a willingness to be visible and engaged.

Contract & Compensation

• Contract: Full-time, term-time only, plus 30 days in holidays.
• Salary: FTE £50,000-60,000.

Colfe's School is committed to safeguarding and promoting the welfare of children. All applicants must be willing to undergo child protection screening.