At a Glance
- Tasks: Create engaging digital content and support exciting school events.
- Company: Join a vibrant school community dedicated to student success.
- Benefits: Competitive salary, term-time only contract, and opportunities for creativity.
- Other info: Be part of a supportive team with a focus on personal growth.
- Why this job: Make a real impact on student experiences and school life.
- Qualifications: Strong digital skills, creativity, and excellent communication abilities.
The predicted salary is between 30000 - 30000 £ per year.
The Marketing Officer will provide high quality, proactive support to the Head of Marketing and wider Admissions & Marketing team in delivering the school's marketing, communications and parent experience strategy. The postholder will be highly digital literate, with strong creative skills, excellent organisational ability and a willingness to get involved in all aspects of school life.
Key Skills and Attributes
- Strong digital literacy, including confident use of website CMS platforms, SEO tools, analytics dashboards and social media management systems
- Excellent interpersonal skills and the ability to build positive relationships with prospective parents, current families and colleagues across the school community
- Strong organisational skills with the ability to manage multiple deadlines, particularly during peak periods
- Experience of working with external agencies - such as web developers, photographers and videographers - ensuring strong performance and high quality delivery across all projects
Responsibilities
Digital Content & Social Media
- Capture day to day life across the school through roving reporting, including photography, videography and short form video
- Create engaging content for social media channels and school website, ensuring posts and stories are timely, accurate and aligned with the school's tone and brand
- Support the scheduling, monitoring and reporting of social media activity
- Assist with website updates, ensuring content is current, well presented and user friendly
- Edit and prepare digital assets using Canva, Adobe Express or similar tools
Branding, Publications & Merchandise
- Support the creation of marketing materials, including posters, flyers, digital graphics and event collateral
- Ensure all materials follow brand guidelines and maintain a consistent visual identity
- Manage the ordering, stock taking and auditing of school merchandise, ensuring value for money and timely replenishment
- Liaise with external suppliers where required, ensuring quality and delivery expectations are met
Photography, Video & Creative Production
- Produce high quality graphics, publications and digital assets using Canva, Photoshop, InDesign or similar tools
- Take high quality photographs and video footage at events, lessons and activities across the school
- Manage and support the editing and organisation of photo and video libraries
- Assist with briefing and coordinating external photographers and videographers when required
Events & On the Ground Support
- Support the planning and delivery of key pupil recruitment and retention events, including Open Days, Welcome events, information evenings and community activities
- Provide on the day support such as set up, registration, photography and general coordination
- Work collaboratively with Admissions to ensure prospective families receive a warm, well organised and positive experience
Parent Experience & Communications
- Assist with the creation and updating of parent guides, handbooks and digital resources
- Support the management and content upkeep of the parent portal
- Help ensure communications to parents are clear, timely and aligned with school standards
- Contribute to pupil retention activities by supporting high quality, consistent parent engagement
Cross Departmental Support
- Provide marketing and branding support to Development, Alumni Relations and Colfe's Leisure Centre
- Assist with the creation of promotional materials, event support and digital content for these teams
- Ensure all departmental materials align with the school's brand and communication standards
General Team Support
- Provide administrative and creative support to the Marketing and Admissions teams as required
- Assist with data entry, filing, content organisation and general office tasks when required
- Contribute ideas, energy and enthusiasm to a busy, collaborative team environment
Person Specification
Essential
- Strong digital literacy and confidence using social media platforms
- Experience with photography, videography and basic editing
- Ability to create simple, effective designs using Canva or similar tools
- Excellent organisational skills with the ability to manage multiple tasks
- Confident communicator with strong written and verbal skills
- Experience supporting events or working in a customer facing environment (desirable)
Desirable
- Experience working within an independent school or education setting
- Familiarity with CRM systems, admissions pipelines or customer journey mapping
- Understanding of parent engagement, customer experience design or community based marketing
Personal Attributes
- Enthusiastic, proactive and eager to get involved in school life
- Personable and confident when interacting with pupils, staff, parents and visitors
- Self starter with the ability to hit the ground running and work independently when needed
- Flexible, adaptable and willing to support a wide range of tasks
- Positive team player with a can do attitude
Colfe's School is committed to safeguarding and promoting the welfare of children. All applicants must be willing to undergo child protection screening, including checks with past employers and the Disclosure & Barring Service.
Education Marketing Officer: Digital Content & Events employer: COLFE'S SCHOOL
Colfe's School is an exceptional employer that fosters a vibrant and inclusive work culture, where creativity and collaboration thrive. As an Education Marketing Officer, you will have the opportunity to engage with the school community, contribute to meaningful projects, and develop your skills in a supportive environment. With a commitment to professional growth and a focus on work-life balance, including term-time only hours, Colfe's School offers a unique and rewarding experience for those passionate about education and marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Education Marketing Officer: Digital Content & Events
✨Tip Number 1
Get your networking game on! Reach out to people in the education marketing field, attend events, and connect with professionals on LinkedIn. You never know who might have a lead on that perfect job!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your digital content, photography, and any marketing materials you've worked on. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out directly to schools or organisations you admire and express your interest in working with them. Sometimes, they might create a position just for you!
✨Tip Number 4
Apply through our website! We love seeing applications come in directly from our site. It shows you're genuinely interested and makes it easier for us to keep track of your application.
We think you need these skills to ace Education Marketing Officer: Digital Content & Events
Some tips for your application 🫡
Show Off Your Digital Skills:Make sure to highlight your digital literacy in your application. We want to see your confidence with website CMS platforms, social media management, and any SEO tools you've used. This is a key part of the role, so don’t hold back!
Be Creative with Your Content:Since you'll be creating engaging content for our social media and website, share examples of your previous work. Whether it's photography, videography, or graphic design, show us what you can do! Use links or attachments to make it easy for us to see your creativity.
Organise Your Application:We love a well-organised application! Make sure your CV and cover letter are clear and concise, showcasing your organisational skills. Remember, we’re looking for someone who can manage multiple deadlines, so demonstrate that right from the start.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to be part of our community right from the get-go!
How to prepare for a job interview at COLFE'S SCHOOL
✨Know Your Digital Tools
Make sure you brush up on your digital literacy skills before the interview. Familiarise yourself with website CMS platforms, SEO tools, and social media management systems. Being able to discuss your experience with these tools confidently will show that you're ready to hit the ground running.
✨Showcase Your Creative Side
Prepare a portfolio of your previous work, especially any photography, videography, or graphic design projects you've done. Bring examples of engaging content you've created for social media or websites. This will help demonstrate your creative skills and how you can contribute to the school's marketing efforts.
✨Understand the School's Brand
Research Colfe's School and its brand identity thoroughly. Be ready to discuss how you would maintain and enhance their visual identity in your role. Showing that you understand their tone and values will impress the interviewers and highlight your commitment to the position.
✨Prepare for Event Scenarios
Think about past experiences where you've supported events or worked in customer-facing roles. Be prepared to share specific examples of how you contributed to successful events, particularly in a school or community setting. This will showcase your organisational skills and ability to create positive experiences for prospective families.
