At a Glance
- Tasks: Lead the marketing strategy to boost learner recruitment and engagement.
- Company: Coleg y Cymoedd, a diverse and inclusive college.
- Benefits: Flexible working options, commitment to diversity, and supportive environment.
- Other info: Join a values-driven team dedicated to inclusivity and personal growth.
- Why this job: Make a real impact on the college's reputation and community engagement.
- Qualifications: Proven marketing leadership experience and a passion for education.
The predicted salary is between 30000 - 37694 £ per year.
To provide strategic leadership of the Marketing function, developing and implementing the college's marketing, communications and events strategy to support learner recruitment, staff and learner engagement, and the college's reputation locally, regionally and nationally.
Safeguarding and Compliance
All staff employed at Coleg y Cymoedd have a responsibility to safeguard and promote the welfare of learners, and all those working at the College are expected to uphold this commitment. As part of our safer recruitment processes, all new starters must successfully complete the required pre-employment checks prior to commencing employment. This includes an enhanced Disclosure and Barring Service (DBS) check. For roles that involve direct interaction with learners, registration with the Education Workforce Council (EWC) is also a mandatory requirement.
Diversity and Inclusion
We are a values driven organisation committed to employing a diverse workforce and fostering an inclusive environment where colleagues are respected and supported to be themselves. We treat every individual with dignity, fairness, and respect. As a Disability Confident Leader, we actively encourage applications from individuals of all backgrounds and communities, particularly in relation to age, disability, gender identity, sexual orientation, race, religion and/or belief. We are committed to removing barriers and making our recruitment processes as inclusive and accessible as possible.
Languages
We welcome applications in both Welsh and English. Applications submitted in Welsh will not be treated less favourably than those submitted in English. If you are a Welsh speaker or learner, we would be delighted to receive your application.
Workplace and Flexibility
Roles at Coleg y Cymoedd are campus based to support teaching, learner experience and service delivery. Postholders may request flexible working, including limited remote working, through the College's Flexible Working Process (a statutory day one right). Requests are considered individually based on role needs and service coverage.
Accessibility
Candidates or employees with accessibility or reasonable adjustment needs are encouraged to discuss these with the People & Culture team.
Head of Marketing in Cardiff employer: Coleg y Cymoedd
Coleg y Cymoedd is an exceptional employer that prioritises the well-being and development of its staff, offering a supportive and inclusive work culture. With a strong commitment to diversity and a focus on employee growth opportunities, the college fosters an environment where every individual is valued and respected. Located in a vibrant community, employees benefit from flexible working arrangements and a chance to make a meaningful impact on learner engagement and recruitment.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing in Cardiff
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Coleg y Cymoedd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Coleg y Cymoedd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Coleg y Cymoedd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Coleg y Cymoedd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing in Cardiff
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Coleg y Cymoedd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Coleg y Cymoedd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Coleg y Cymoedd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Coleg y Cymoedd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Coleg y Cymoedd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Coleg y Cymoedd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
