At a Glance
- Tasks: Lead digital marketing and recruitment strategies to inspire learners across multiple campuses.
- Company: Join a forward-thinking college committed to creativity and innovation.
- Benefits: Enjoy generous holidays, a fantastic pension scheme, and professional development opportunities.
- Other info: Dynamic role with excellent career growth and wellbeing support.
- Why this job: Make a real impact on learner experiences and shape the future of education.
- Qualifications: Degree in Marketing or related field, with strong digital and leadership skills.
The predicted salary is between 52333 - 55754 £ per year.
Coleg Sir Gâr and Coleg Ceredigion have an exciting opportunity for a Digital Marketing & Learner Recruitment Manager to join our dynamic Learner Recruitment, Progression & Partnerships Directorate. This pivotal role offers the chance to lead a high-performing digital marketing and recruitment team, shaping how learners engage with our colleges and ensuring our provision reaches, inspires and supports learners across Further Education, Higher Education, Work Based Learning and commercial markets. Our colleges are committed to creativity, innovation and excellence.
Recruitment is everyone’s priority, and this role sits at the heart of that mission, bringing together data, digital insight, compelling storytelling and strong partnerships to drive recruitment success and enhance the learner journey.
About the Role
As Digital Marketing & Learner Recruitment Manager, you will provide leadership for all digital marketing, branding and recruitment activity across Coleg Sir Gâr and Coleg Ceredigion. You will lead the development and delivery of evidence-based learner recruitment strategies, ensuring our campaigns are inclusive, bilingual and aligned to our strategic priorities. Acting as a brand guardian, you will ensure consistency of tone, message and visual identity across all platforms, while continuously improving our digital presence and user experience. The role combines strategic planning with hands-on leadership, digital innovation and strong stakeholder engagement. You will work closely with senior leaders, curriculum teams, partners and external agencies, and will regularly represent the colleges at events and public-facing engagements.
What you will be doing
- Providing leadership and line management to the Digital Marketing & Learner Recruitment team, fostering a culture of collaboration, accountability and professional development
- Leading the development and delivery of the College’s Recruitment Strategy across FE, HE, WBL and commercial provision
- Designing and delivering targeted, data-driven recruitment campaigns that widen participation and support progression
- Acting as the College’s brand guardian, ensuring consistent and high-quality marketing and communications across all channels
- Leading digital optimisation, including HubSpot, Google Analytics, paid advertising, KPI dashboards and campaign reporting
- Using insight and analytics to evaluate impact, demonstrate ROI and inform senior decision-making
- Overseeing learner journey communications from enquiry through to enrolment and transition
- Planning and delivering recruitment events including open days, taster events, fairs and awards
- Managing external suppliers and media partners to ensure value for money and high-quality outputs
- Supporting the Executive Team with public-facing communications, events and external engagement
- Building strong partnerships with schools, employers, Careers Wales, UWTSD and regional stakeholders
What you will need
Welsh Language Requirements: Welsh Literacy (Writing/Reading) - Level 4. Persons are welcome to apply for posts in Welsh and applications made in Welsh will not be treated less favourably than an application made in English.
To be successful in this role, you will need:
- A degree-level qualification in Marketing, Digital Media, Communications, Business or a related discipline (or equivalent experience)
- Fluency in Welsh and English, with the ability to operate professionally in both languages
- Proven experience of leading and managing marketing or learner recruitment activity within a complex organisation
- Strong digital capability, including analytics, CRM systems, campaign reporting and performance tracking
- Experience of leading teams, managing budgets and working with external suppliers
- Excellent communication and relationship-building skills, with the confidence to engage at senior level
Professional marketing qualifications, leadership qualifications and certification in relevant digital platforms are desirable but not essential.
Why Join us?
At Coleg Sir Gâr and Coleg Ceredigion, you’ll be part of a forward-thinking organisation that values innovation, inclusivity and collaboration. You’ll have the opportunity to shape how learners experience our colleges, influence strategic decision-making, and make a meaningful impact across communities in the region.
- Generous Holiday Allowance - Enjoy excellent annual leave entitlements of 37 days per year. On top of this, you will receive college closure days and bank holidays.
- Fantastic Pension Scheme - Benefit from one of the most competitive pension contribution levels available through either the Local Government Pension Scheme.
- Car Salary Sacrifice Scheme - Access an affordable way to drive a brand-new vehicle through our salary sacrifice plan.
- Learning & Development - We invest in your future with an award-winning professional development programme, encouraging continuous learning and career progression.
- Wellbeing Focus - Your wellbeing matters to us. We provide wellbeing support, activities, and resources to help you feel your best at work and beyond.
- Health & Fitness Perks - Take advantage of free access to on-site gyms plus discounted gym membership across the region.
- Cycle to Work Scheme - Get support to purchase a bike and cycling gear to help you stay active while saving money.
- Free On-Site Parking - Enjoy the convenience of free car parking across all seven college campuses.
Digital Marketing & Learner Recruitment Manager in Llanelli employer: Coleg Sir Gar | Coleg Ceredigion
Coleg Sir Gar | Coleg Ceredigion is an exceptional employer that prioritises the wellbeing and development of its staff, offering a supportive work culture that fosters collaboration and innovation. Located in the picturesque town of Carmarthen, employees benefit from a generous pension scheme, 28 days of holiday plus bank holidays, and ample opportunities for professional growth, making it an ideal place for those passionate about making a meaningful impact in the lives of at-risk learners.
Contact Details:
Coleg Sir Gar | Coleg Ceredigion Recruitment Team
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