Digital Marketing Specialist

The Digital and Social Marketing Manager will be responsible for driving digital and social media engagement, managing campaigns, and improving CBS’ digital presence across all platforms.

KEY OBJECTIVES AND RESPONSIBILITIES

• Digital Objectives
  • Plan, execute, and manage all digital marketing including SEO, SEM, GEO and email marketing in support of global strategy.
  • Establish and execute a digital marketing strategy to distribute content.
  • Work with and manage third party agencies to maintain CBS’ digital presence.
  • Identify, analyse, and measure campaigns to assess performance and optimise user experience.
  • Create and maintain an editorial calendar to deliver targeted content.
• Digital Responsibilities
  • Create and manage content for website, emails and other digital media.
  • Track and analyse customer behaviours and trends to inform digital marketing campaigns.
  • Prepare reports and analytics on overall campaign performance, including ROIs and KPIs.
  • Collaborate with marketing managers to develop growth strategies and digital techniques.
  • Develop and monitor digital campaigns and budgets.
  • Stay up‑to‑date on the latest trends and implement them into marketing initiatives.
• Social Objectives
  • Plan, execute, and manage all social media marketing.
  • Increase engagement from existing audiences with high‑quality content and initiatives.
  • Grow following across current social channels.
  • Align CBS brand with new and relevant trends.
  • Improve and maintain ROI through consistent content and on‑target messaging.
• Social Responsibilities
  • Use social media tools to craft and deliver impactful content across social channels.
  • Develop social media campaigns in collaboration with the marketing team.
  • Serve as an extension of the company’s brand to connect with existing and potential customers.
  • Analyse the social strategy to suggest frequent improvements.
  • Stay updated with new and relevant trends to keep CBS’ social media presence relevant.
  • Establish KPIs to understand performance of existing social campaigns and adjust strategy for optimisation.
• Competencies
  • Ability to plan and deliver strategic marketing initiatives and develop rollout plans to achieve goals.
  • Analytics skills.
  • Excellent interpersonal and communication skills.
  • Experience managing external agencies to meet deadlines and budgets.
  • Budget allocation, management and reporting.
  • Experience with digital tools such as Shopify and HTML e‑shots.
  • Experience with Salesforce (preferred).
• Essential Skills
  • Strong background in digital communication – experience with web content creation, SEO and PPC is an advantage.
  • Good design skills and working knowledge of Adobe Creative Suite (InDesign, Photoshop, Illustrator).
  • Excellent interpersonal and communication skills, able to work with diverse teams.
  • Ability to implement creative ideas from conception through to deployment.
  • Technical understanding and communication of technical issues.
  • Ability to meet deadlines and plan ahead.
  • Interest in new technologies.
• Desirable
  • 3–5 years’ experience in a similar role.
  • Experience with Shopify content management system.
  • Up‑to‑date knowledge of current digital developments.
  • Background creating HTML e‑shots.
  • Desired but not essential background with Salesforce (CRM system).
• Education / Experience
  • Educated to degree standard or equivalent.
  • Previous experience in sales, digital marketing, social media management, or a related role.

Who We Hire? We hire qualified applicants representing a wide range of backgrounds and abilities. We’re committed to equal‑opportunity employment, including veterans and people with disabilities. MillerKnoll complies with applicable disability laws and makes reasonable accommodations for applicants and employees with disabilities. If a reasonable accommodation is needed to participate in the application or interview process, to perform essential job functions, or to receive other benefits and privileges of employment, please contact Talent Acquisition at careers_help@millerknoll.com.