At a Glance
- Tasks: Drive digital and social media engagement, manage campaigns, and enhance our online presence.
- Company: Join a forward-thinking company committed to innovation and inclusivity.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Diverse team environment with a focus on equal opportunity and personal development.
- Why this job: Be at the forefront of digital marketing and make a real impact on brand engagement.
- Qualifications: Experience in digital marketing, strong communication skills, and a passion for creativity.
The predicted salary is between 40000 - 50000 £ per year.
The Digital and Social Marketing Manager will be responsible for driving digital and social media engagement, managing campaigns, and improving CBS’ digital presence across all platforms.
KEY OBJECTIVES AND RESPONSIBILITIES
- Digital Objectives
- Plan, execute, and manage all digital marketing including SEO, SEM, GEO and email marketing in support of global strategy.
- Establish and execute a digital marketing strategy to distribute content.
- Work with and manage third party agencies to maintain CBS’ digital presence.
- Identify, analyse, and measure campaigns to assess performance and optimise user experience.
- Create and maintain an editorial calendar to deliver targeted content.
- Digital Responsibilities
- Create and manage content for website, emails and other digital media.
- Track and analyse customer behaviours and trends to inform digital marketing campaigns.
- Prepare reports and analytics on overall campaign performance, including ROIs and KPIs.
- Collaborate with marketing managers to develop growth strategies and digital techniques.
- Develop and monitor digital campaigns and budgets.
- Stay up‑to‑date on the latest trends and implement them into marketing initiatives.
- Social Objectives
- Plan, execute, and manage all social media marketing.
- Increase engagement from existing audiences with high‑quality content and initiatives.
- Grow following across current social channels.
- Align CBS brand with new and relevant trends.
- Improve and maintain ROI through consistent content and on‑target messaging.
- Social Responsibilities
- Use social media tools to craft and deliver impactful content across social channels.
- Develop social media campaigns in collaboration with the marketing team.
- Serve as an extension of the company’s brand to connect with existing and potential customers.
- Analyse the social strategy to suggest frequent improvements.
- Stay updated with new and relevant trends to keep CBS’ social media presence relevant.
- Establish KPIs to understand performance of existing social campaigns and adjust strategy for optimisation.
- Competencies
- Ability to plan and deliver strategic marketing initiatives and develop rollout plans to achieve goals.
- Analytics skills.
- Excellent interpersonal and communication skills.
- Experience managing external agencies to meet deadlines and budgets.
- Budget allocation, management and reporting.
- Experience with digital tools such as Shopify and HTML e‑shots.
- Experience with Salesforce (preferred).
- Essential Skills
- Strong background in digital communication – experience with web content creation, SEO and PPC is an advantage.
- Good design skills and working knowledge of Adobe Creative Suite (InDesign, Photoshop, Illustrator).
- Excellent interpersonal and communication skills, able to work with diverse teams.
- Ability to implement creative ideas from conception through to deployment.
- Technical understanding and communication of technical issues.
- Ability to meet deadlines and plan ahead.
- Interest in new technologies.
- Desirable
- 3–5 years’ experience in a similar role.
- Experience with Shopify content management system.
- Up‑to‑date knowledge of current digital developments.
- Background creating HTML e‑shots.
- Desired but not essential background with Salesforce (CRM system).
- Education / Experience
- Educated to degree standard or equivalent.
- Previous experience in sales, digital marketing, social media management, or a related role.
Who We Hire? We hire qualified applicants representing a wide range of backgrounds and abilities. We’re committed to equal‑opportunity employment, including veterans and people with disabilities. MillerKnoll complies with applicable disability laws and makes reasonable accommodations for applicants and employees with disabilities. If a reasonable accommodation is needed to participate in the application or interview process, to perform essential job functions, or to receive other benefits and privileges of employment, please contact Talent Acquisition at careers_help@millerknoll.com.
Digital Marketing Specialist employer: Colebrook Bosson Saunders
At CBS, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters creativity and collaboration in the heart of London. Our commitment to employee growth is evident through continuous training opportunities and a supportive environment that encourages innovation in digital marketing. Join us to be part of a forward-thinking team that values diversity and empowers you to make a meaningful impact in the digital landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Specialist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Colebrook Bosson Saunders and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Colebrook Bosson Saunders are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Colebrook Bosson Saunders on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Colebrook Bosson Saunders. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Specialist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Colebrook Bosson Saunders. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Colebrook Bosson Saunders:Show us that you’ve done your homework! In your application, briefly mention what you admire about Colebrook Bosson Saunders’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Colebrook Bosson Saunders
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Colebrook Bosson Saunders will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Colebrook Bosson Saunders, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
