At a Glance
- Tasks: Lead and innovate marketing strategies across e-commerce platforms like TikTok Shop and Amazon.
- Company: Join a rapidly growing UK consumer brand in health and wellbeing.
- Benefits: Competitive salary, bonus, benefits scheme, and a car allowance.
- Other info: Direct exposure to senior leadership and excellent career growth opportunities.
- Why this job: Shape the future of marketing in a fast-paced, digital-first environment.
- Qualifications: Proven experience in e-commerce marketing and strong team leadership skills.
The predicted salary is between 60000 - 70000 £ per year.
We are recruiting on behalf of a rapidly growing UK consumer brand operating across multiple e-commerce channels, including TikTok Shop, Amazon and Shopify. The business has established a strong position within a specialist health and wellbeing category and continues to experience significant growth through digital channels, creators, affiliates and social commerce. As the business enters its next phase of growth, we are looking for an experienced Head of Marketing to take ownership of both the marketing function and the team delivering it. This is a hands‑on senior leadership role for someone who leads from the front, sets standards, drives performance and provides clear direction while remaining actively involved in day‑to‑day delivery.
Key Responsibilities
- Own and drive the marketing strategy across key e-commerce channels, including TikTok Shop, Amazon and Shopify.
- Drive customer acquisition, brand growth and revenue performance.
- Maintain a strong pipeline of marketing campaigns, creative concepts and content opportunities.
- Use performance data and commercial insight to inform decisions and optimise results.
- Establish KPIs and performance measures for internal teams and external partners.
- Operate effectively within a fast‑moving e-commerce environment, proactively adapting marketing activity to platform developments, emerging trends and changing market conditions.
- Support the business’s continued growth through effective marketing leadership and execution.
- Lead and manage the marketing and content team on a day‑to‑day basis.
- Set clear expectations, accountability measures and professional standards.
- Address performance issues constructively and professionally when required.
- Develop team capability while maintaining high levels of performance and execution.
- Maintain a visible leadership presence within the office and encourage continuous improvement.
Talent Acquisition & Resource Management
- Lead recruitment activity across the marketing function.
- Conduct competency‑based interviews and assess candidates against business requirements.
- Manage and monitor agencies, freelancers and external partners.
- Ensure the right resources are in place to support business objectives and delivery targets.
If you are an ambitious marketing leader who enjoys building teams, driving growth and delivering results in a fast‑moving commercial environment, we would like to hear from you. Please apply with your CV and a brief summary of your experience leading marketing teams, driving commercial growth and working within e‑commerce, DTC or digital‑first environments.
Requirements
- Proven experience leading a marketing function within an e‑commerce, DTC or digital‑first business.
- Strong people management experience, including performance management and team development.
- Demonstrated success developing and implementing commercial marketing strategies.
- Strong analytical capability with a data‑led approach to decision‑making.
- Experience recruiting, managing and developing marketing teams.
- Experience managing agency and external partner relationships.
- The ability to set standards, take ownership and lead from the front.
- A hands‑on leadership style with a proactive, solution‑focused mindset.
The following experience would also be useful:
- Experience with creator‑led, affiliate, influencer or social‑commerce marketing.
- Knowledge of TikTok Shop, Amazon Marketplace and Shopify.
- Experience launching products and scaling growth channels.
- Background within health, wellness, nutrition or a related high‑growth consumer sector.
Salary, Benefits & Working Pattern
- Salary of £60,000 - £70,000, depending on experience.
- Bonus and benefits scheme to be discussed at interview.
- Office‑based working in Redditch, 5 days per week.
- The opportunity to shape marketing strategy, team capability and future growth within a fast‑growing business.
- Direct exposure to senior leadership and business decision‑making.
Head of Marketing in Redditch employer: Cole & Yates Recruitment Ltd
Cole & Yates Recruitment Ltd is an exceptional employer, offering a dynamic work environment in Redditch where creativity and innovation thrive. With a strong focus on employee growth, the company provides ample opportunities for professional development and leadership exposure, making it an ideal place for ambitious marketing professionals to drive impactful strategies in a rapidly expanding e-commerce landscape. The supportive culture encourages collaboration and continuous improvement, ensuring that every team member can contribute to the company's success while enjoying a competitive salary and benefits package.
Contact Details:
Cole & Yates Recruitment Ltd Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing in Redditch
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Cole & Yates Recruitment Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Cole & Yates Recruitment Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Cole & Yates Recruitment Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Head of Marketing in Redditch
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Cole & Yates Recruitment Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Cole & Yates Recruitment Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Cole & Yates Recruitment Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Cole & Yates Recruitment Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Cole & Yates Recruitment Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Cole & Yates Recruitment Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
