Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Manage and optimise paid ad campaigns on TikTok, Google, Amazon, and Facebook.
- Company: Join a fast-growing e-commerce brand based in Redditch, UK.
- Benefits: Enjoy a salary up to £35,000, performance bonuses, and flexible working options.
- Why this job: Be part of a dynamic team driving impactful advertising strategies and creative campaigns.
- Qualifications: Experience in PPC, Google Ads, Amazon PPC, and a strong understanding of e-commerce metrics required.
- Other info: Opportunity to work on 6-figure campaigns and contribute to exciting growth plans.
The predicted salary is between 28000 - 42000 £ per year.
We are seeking a data-driven PPC - Paid Advertising Specialist who will take full ownership of paid ad campaigns for a Redditch-based e-commerce business where advertising is a key pillar of growth. On offer is a salary of up to £35,000 plus performance based bonus scheme, office or hybrid working as well as the opportunity to be part of some very exciting growth plans for a company that is one of the fastest growing brands within their sector.
About the Role
As the Paid Advertising Specialist, you will be responsible for driving performance across TikTok, Google, Amazon, and Facebook with a focus on retargeting ads and sending high-quality traffic to their Shopify store. Working closely with their content team, you’ll bring creative ideas to life and scale winning campaigns, while ensuring strong ROAS and sustainable growth.
Key Responsibilities will see you:
- Plan, launch, and optimise paid ad campaigns across TikTok, Google, Amazon, and Facebook (test phase).
- Run retargeting ads across TikTok, Facebook, and Google to improve conversions and maximise customer lifetime value.
- Drive cold traffic from TikTok Ads to the Shopify website, improving landing page performance where needed.
- Monitor and report on key performance metrics (ROAS, CPA, CPC, CTR) and continually refine campaigns.
- A/B test ad creatives, headlines, hooks, and landing pages to find and scale winners.
- Identify high-intent keywords and audience segments to improve targeting efficiency.
- Collaborate closely with the content team to ensure ad creatives align with performance goals and brand messaging.
- Optimise Amazon PPC and listings to maximise visibility, conversion, and sales.
- Allocate and adjust ad budgets based on performance and growth goals.
- Stay ahead of trends and platform changes to ensure the business remains competitive.
- Produce weekly performance reports with insights, recommendations, and forecasts.
Requirements
To be considered you will need:
- To be a Paid Ads, Paid Advertising, PPC Specialist.
- Proven experience running paid campaigns on Google Ads, Amazon PPC, and ideally Meta Ads Manager.
- A strong understanding of e-commerce metrics and a performance marketing mindset.
- Experience with retargeting strategies and traffic-to-site conversions.
- To be creative, analytical, and growth-focused—comfortable testing, measuring, and scaling fast.
- To be collaborative, with an ability to work closely across teams (especially content/creative).
Benefits
What You’ll Get:
- Salary of up to £35,000 which is negotiable based on experience.
- Performance-based bonus based on ROAS and revenue impact.
- The chance to be part of a fast-moving, data-led team making a measurable impact.
- Office or hybrid working options from their Redditch HQ.
- Direct exposure to 6-figure campaigns and fast-growth strategy.
PPC - Paid Advertising Specialist employer: Cole & Yates Recruitment Ltd
Contact Detail:
Cole & Yates Recruitment Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC - Paid Advertising Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in PPC advertising, especially on platforms like TikTok, Google, and Amazon. This knowledge will not only help you during interviews but also demonstrate your passion for the role.
✨Tip Number 2
Network with professionals in the PPC space through LinkedIn or industry events. Engaging with others can provide insights into the company culture and may even lead to referrals, increasing your chances of landing the job.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past, focusing on metrics like ROAS and CPA. Being able to share concrete examples of your successes will set you apart from other candidates.
✨Tip Number 4
Showcase your analytical skills by being ready to discuss how you approach A/B testing and optimising ad performance. Highlighting your data-driven mindset will resonate well with the hiring team at StudySmarter.
We think you need these skills to ace PPC - Paid Advertising Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in PPC and paid advertising. Focus on specific campaigns you've managed, the platforms you've used (like Google Ads and Amazon PPC), and any measurable results you've achieved.
Craft a Compelling Cover Letter: In your cover letter, express your passion for e-commerce and performance marketing. Mention how your skills align with the responsibilities of the role, particularly in driving traffic and optimising ad campaigns.
Showcase Your Analytical Skills: Since the role requires a data-driven approach, include examples of how you've used analytics to improve campaign performance. Discuss specific metrics like ROAS, CPA, and CTR that you've monitored and optimised.
Highlight Collaboration Experience: Emphasise your ability to work closely with content teams. Provide examples of how you've collaborated on ad creatives and strategies to ensure alignment with brand messaging and performance goals.
How to prepare for a job interview at Cole & Yates Recruitment Ltd
✨Showcase Your Data-Driven Mindset
As a PPC Specialist, it's crucial to demonstrate your analytical skills. Be prepared to discuss specific metrics you've improved in past campaigns, such as ROAS or CTR, and how you used data to inform your decisions.
✨Familiarise Yourself with the Platforms
Make sure you know the ins and outs of TikTok, Google, Amazon, and Facebook advertising. Bring examples of successful campaigns you've run on these platforms, highlighting any retargeting strategies you've implemented.
✨Prepare for Creative Collaboration
Since you'll be working closely with the content team, think of ways to express your creative ideas during the interview. Share examples of how you've collaborated on ad creatives that aligned with performance goals.
✨Stay Updated on Industry Trends
The digital advertising landscape is always changing. Show your enthusiasm for staying ahead of trends by discussing recent changes in PPC strategies or platform updates that could impact campaign performance.
