At a Glance
- Tasks: Drive sales growth by engaging with clients and delivering tailored indoor play solutions.
- Company: Join a leading provider of innovative indoor soft-play systems and gamified experiences.
- Benefits: Earn up to £75,000 with uncapped commission, plus 25 days holiday and a company car.
- Other info: Opportunity for career growth and travel across the UK while making a real impact.
- Why this job: Be part of a growing team that creates fun and engaging spaces for families and children.
- Qualifications: Experience in B2B sales, excellent communication skills, and a passion for client satisfaction.
The predicted salary is between 50000 - 50000 £ per year.
We are recruiting for an Area Sales Manager on behalf of a market leading provider of indoor soft‑play systems and the creator of TAGactive, a proprietary RFID enabled gamified arena experience who will be working closely with clients in the leisure, family entertainment centres, attractions and holiday sectors to deliver playful solutions that will help to attract visitors who both stay longer and come back again. 2026 will be a year of continued growth as they see significant potential to scale the company, both in the UK and internationally, and will continue to invest in the team and infrastructure needed to support long term growth.
On offer is a salary of up to £50,000 a year, plus an uncapped commission scheme that pays £25,000 for on target performance, giving an OTE guide of up to £75,000 plus per year plus a company car, 25 days holiday per year, enrolment into the company pension and regular team activities.
Responsibilities
- Develop a business plan for growth, with a mix of existing and new customers, to meet and exceed revenue targets within your area.
- Engage with key decision makers within the target market and target clients.
- Establish and grow these relationships to position the company as a trusted partner for the delivery of indoor play spaces.
- Take the time to understand client needs, particularly in relation to return on investment, and provide tailored solutions that align with the available space, budget and client goals.
- Present technical and design solutions, demonstrating how indoor play spaces can increase revenue.
- Act as the primary point of contact throughout the sales cycle from initial consultation through to project handover.
- Collaborate closely with internal design, project management and installation teams to ensure smooth delivery of projects.
- Oversee project deliverables ensuring all commitments to clients are met.
- Conduct regular reviews with clients to gather feedback, assess satisfaction and explore potential for future projects.
- Maintain an up‑to‑date knowledge of technical specification, innovation opportunities, industry trends and competitors within the indoor play sectors.
Qualifications
- Proven experience in consultative, solution or technical B2B sales, ideally from within the indoor play, outdoor play, construction or public open spaces sector.
- Excellent communication and presentation skills with the ability to deliver impactful presentations that are tailored to client needs.
- Schedule and conduct regular follow‑ups with clients to ensure satisfaction and identify opportunities for further engagement.
- Gather, organise and enter all relevant client data into their CRM system, ensuring accuracy and completion.
- Collaborate with internal teams, including design, sales, project management and customer care to ensure seamless service delivery and client satisfaction.
- Monitor trends and competitor activities to identify new opportunities for strategic growth.
- Prepare and present regular reports on account status, growth opportunities and client feedback to senior management.
- Attend industry events and networking opportunities to represent the company and develop new strategic partnerships.
- Ability to work independently and travel regularly across the UK to meet clients and attend site visits.
Benefits and Offer
- Annual salary of up to £50,000.
- Uncapped commission scheme that would pay £25,000 achieving set sales targets.
- 25 days holiday plus all Bank Holidays.
Area Sales Manager in Luton employer: Cole & Yates Recruitment Ltd
At Cole & Yates Recruitment Ltd, we pride ourselves on being an excellent employer that fosters a dynamic and innovative work culture. Our commitment to employee growth is evident through tailored development opportunities and a collaborative environment that encourages creativity and strategic thinking. Located in the heart of the UK, we offer competitive salaries and benefits, making us an attractive choice for those seeking meaningful and rewarding careers in e-commerce marketing.
Contact Details:
Cole & Yates Recruitment Ltd Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Area Sales Manager in Luton
✨Tip Number 1
Network like a pro! Attend industry events and connect with key decision-makers in the leisure and entertainment sectors. Building relationships can open doors to opportunities that aren’t even advertised.
✨Tip Number 2
Be proactive! Don’t just wait for job openings to pop up. Reach out directly to companies you admire, like ours at StudySmarter, and express your interest in potential roles. A personal touch can make all the difference.
✨Tip Number 3
Showcase your expertise! Prepare a portfolio or case studies that highlight your previous successes in B2B sales, especially in the indoor play sector. This will help you stand out during interviews and discussions.
✨Tip Number 4
Follow up after meetings! Whether it’s a casual chat or a formal interview, sending a quick thank-you email can keep you top of mind. Plus, it shows your enthusiasm for the role and the company.
We think you need these skills to ace Area Sales Manager in Luton
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Area Sales Manager role. Highlight your experience in consultative sales and any relevant achievements in the indoor play or related sectors. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about the leisure and family entertainment sectors. Share specific examples of how you've successfully engaged with clients and delivered tailored solutions.
Showcase Your Communication Skills:Since this role involves a lot of client interaction, make sure your application reflects your excellent communication skills. Whether it's through your writing style or the way you present your experiences, we want to see that you can connect with clients effectively.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Cole & Yates Recruitment Ltd
✨Know Your Product Inside Out
Before the interview, make sure you understand the indoor soft-play systems and TAGactive. Familiarise yourself with how these products work and their benefits for clients in the leisure and entertainment sectors. This knowledge will help you answer questions confidently and demonstrate your genuine interest in the role.
✨Showcase Your Sales Strategy
Prepare to discuss your approach to developing a business plan for growth. Think about how you would engage with key decision makers and tailor solutions to meet client needs. Be ready to share specific examples from your past experience that highlight your consultative sales skills and ability to exceed revenue targets.
✨Demonstrate Strong Communication Skills
Since excellent communication is crucial for this role, practice articulating your thoughts clearly and concisely. Prepare to present a mock pitch or solution during the interview, showcasing your ability to tailor presentations to client needs. This will give the interviewers a taste of your presentation skills and how you can connect with clients.
✨Research Industry Trends
Stay updated on the latest trends and innovations in the indoor play sector. Be prepared to discuss how these trends could impact the company and its clients. Showing that you are knowledgeable about the industry will position you as a proactive candidate who is ready to contribute to the company's growth.
