At a Glance
- Tasks: Manage and grow sales across N and NW London, building relationships with key stakeholders.
- Company: Join a leading manufacturer in the electrical sector with a strong market presence.
- Benefits: Earn up to £55,000 plus OTE of £100,000, company car, and generous holiday.
- Other info: Flexible home location for strong candidates; excellent career growth opportunities await.
- Why this job: Make an impact in a dynamic role with existing clients and new business potential.
- Qualifications: Experience in sales within the electrical or technical products sector is essential.
The predicted salary is between 40500 - 49500 £ per year.
We are recruiting for a Specification Sales Manager / Area Sales Manager for a well-established, market-leading manufacturer within the electrical sector. This is a field-based technical sales and territory management role covering the N and NW London postcode areas, working with local authorities, housing associations, electrical contractors, installers, distributors, electrical wholesalers and other specifier-led customers.
This opportunity may suit someone currently working as an Area Sales Manager, Field Sales Manager, Technical Sales Manager, Specification Sales Manager, Business Development Manager, Sales Engineer or Account Manager within the electrical, technical product, building product, distributor, wholesaler or contractor-led market.
This is an established territory that has achieved £2.1m of this year’s £3.6m turnover target, making it a strong and active area with existing relationships to manage, develop and grow, as well as having lots of new business potential.
On offer is a basic salary of up to £55,000, with an OTE guide of around £100,000 per year, plus company car and wider benefits. The current company car is a BMW X3 Hybrid, and the business is moving towards fully electric company cars. Electric car drivers are provided with a charging card, so there is no requirement to have a home charger.
As the Specification Sales Manager / Area Sales Manager, you will be responsible for:
- Managing and growing sales across the N and NW London postcode areas.
- Targeting product specification on Local Authority, Housing Association and other specifier-led projects.
- Building relationships with electrical contractors, architects, new build developers, M&E contractors, installers and distributors.
- Supporting the distribution network, including electrical wholesalers, as the specification specialist for the area.
- Building strong relationships across the full supply chain, from specification through to distribution and installation.
- Delivering training, product presentations and customer meetings where required.
- Producing territory reports and using the CRM system to record visits, specifications, opportunities and customer activity.
Location: The role is responsible for the N and NW postcode areas. Candidates based in or around N and NW, IG, E, W, EN, WC, EC, UB1, UB5, UB6, AL1, AL2, AL4, AL9, AL10, suitable HA postcodes and suitable WD postcodes are likely to be well placed for the territory. There is some flexibility on home location for strong candidates, provided they can clearly demonstrate that they are able to travel into, cover and manage the N and NW London postcode areas effectively.
First-stage interviews are planned to take place on Monday 14 September 2026.
Requirements: To be considered for this opportunity, you will need to demonstrate:
- Area sales, field sales, technical sales or specification sales experience within the electrical sector, technical products, building products or a similar industry.
- Experience working for a manufacturer, which can include making the move from an electrical wholesaler to a manufacturer within the last 12 months.
- Experience selling into or working closely with electrical wholesalers, distributors, contractors, specifiers, housing associations, local authorities or similar customers.
- Experience of developing business with a technically biased product in a specification-led environment.
- Strong territory planning and business development skills.
- Evidence of regularly achieving or exceeding sales targets.
- Strong communication skills, with the ability to identify contacts, gain appointments and build long-term relationships.
- Strong administration skills, including experience using Microsoft Office / Microsoft 365 and CRM systems.
- A full UK driving licence and the ability to manage a field-based sales territory.
Please note that candidates currently working for CEF or Edmundson Electrical cannot be considered for this opportunity.
Benefits On Offer:
- A salary of up to £55,000, negotiable based on experience.
- OTE guide of around £100,000 per year.
- Company car — currently a BMW X3 Hybrid, with the business moving towards fully electric company cars.
- Electric car drivers will be provided with a charging card, so there is no requirement to have a home charger.
- Wider company benefits including 5 weeks holiday, private healthcare etc.
- Established, active territory covering N and NW London, with existing client, installer and distributor relationships.
Specification Sales Manager / Area Sales Manager - North / North West London employer: Cole & Yates Recruitment Ltd
At Cole & Yates Recruitment Ltd, we pride ourselves on being an excellent employer that fosters a dynamic and innovative work culture. Our commitment to employee growth is evident through tailored development opportunities and a collaborative environment that encourages creativity and strategic thinking. Located in the heart of the UK, we offer competitive salaries and benefits, making us an attractive choice for those seeking meaningful and rewarding careers in e-commerce marketing.
Contact Details:
Cole & Yates Recruitment Ltd Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Specification Sales Manager / Area Sales Manager - North / North West London
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Specification Sales Manager / Area Sales Manager - North / North West London at Cole & Yates Recruitment Ltd, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Cole & Yates Recruitment Ltd. Tailor your message to explain why you’re drawn to them and how you can contribute as a Specification Sales Manager / Area Sales Manager - North / North West London. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Specification Sales Manager / Area Sales Manager - North / North West London
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Cole & Yates Recruitment Ltd:When writing your cover letter, make sure to tailor your message specifically for Cole & Yates Recruitment Ltd. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Cole & Yates Recruitment Ltd
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Cole & Yates Recruitment Ltd that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Cole & Yates Recruitment Ltd that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Cole & Yates Recruitment Ltd’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
