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- Tasks: Drive growth and build partnerships in the indoor play sector with a consultative sales approach.
- Company: Join a market leader in indoor soft-play systems and gamified experiences.
- Benefits: Earn up to ÂŁ50,000 plus uncapped commission, company car, and 25 days holiday.
- Other info: Enjoy a dynamic role with opportunities for travel and professional growth.
- Why this job: Make a real impact by creating engaging play spaces that attract visitors and boost revenue.
- Qualifications: Experience in B2B sales, excellent communication skills, and a passion for client satisfaction.
The predicted salary is between 50000 - 50000 ÂŁ per year.
We are recruiting for an Area Sales Manager on behalf of a market leading provider of indoor soft-play systems and the creator of TAGactive, a proprietary RFID enabled gamified arena experience who will be working closely with clients in the leisure, family entertainment centres, attractions and holiday sectors to deliver playful solutions that will help to attract visitors who both stay longer and come back again.
2026 will be a year of continued growth as they see significant potential to scale the company, both in the UK and internationally, and will continue to invest in the team and infrastructure needed to support long term growth.
On offer is a salary of up to ÂŁ50,000 a year, plus an uncapped commission scheme that pays ÂŁ25,000 for on target performance, giving an OTE guide of up to ÂŁ75,000 plus per year, plus a company car, 25 days holiday per year, enrolment into the company pension and regular team activities.
As the Area Sales Manager you will be driving growth and fostering partnerships within the target sectors by taking a consultative sales approach, focusing on providing “indoor amazement parks” that will draw visitors to the new play area.
As the Area Sales Manager, you will be:
- Developing a business plan for growth, with a mix of existing and new customers, to meet and exceed revenue targets within your area.
- Engaging with key decision makers within the target market and target clients.
- Establishing and growing these relationships to position the company as a trusted partner for the delivery of indoor play spaces.
- Taking the time to understand client’s needs, particularly in relation to return on investment, and providing tailored solutions that align with the available space, budget and the client goals.
- Presenting technical and design solutions, demonstrating how indoor play spaces can increase revenue.
- Being the primary point of contact throughout the sales cycle from initial consultation through to project handover.
- Collaborating closely with internal design, project management and installation teams to ensure smooth delivery of projects.
- Overseeing project deliverables ensuring all commitments to clients are met.
- Conducting regular reviews with clients to gather feedback, assess satisfaction and explore potential for future projects.
- Maintaining an up-to-date knowledge of technical specification, innovation opportunities, industry trends and competitors within the indoor play sectors.
To be considered as the Area Sales Manager you will need:
- Proven experience in consultative, solution or technical B2B sales, ideally from within the indoor play, outdoor play, construction or public open spaces sector.
- Excellent communication and presentation skills with the ability to deliver impactful presentations that are tailored to client needs.
- To schedule and conduct regular follow-ups with clients to ensure satisfaction and identify opportunities for further engagement.
- To gather, organise and enter all relevant client data into their CRM system, ensuring accuracy and completeness.
- To collaborate with internal teams, including design, sales, project management and customer care to ensure seamless service delivery and client satisfaction.
- To monitor trends and competitor activities to identify new opportunities for strategic growth.
- To prepare and present regular reports on account status, growth opportunities and client feedback to senior management.
- To attend industry events and networking opportunities to represent the company and develop new strategic partnerships.
- The ability to work independently and be happy to travel regularly across the UK to meet clients and attend site visits.
On offer for the successful Area Sales Manager is:
- An annual salary of up to ÂŁ50,000.
- An uncapped commission scheme that would pay ÂŁ25,000 achieving set sales targets.
- 25 days holiday plus all Bank Holidays.
Area Sales Manager in Leicester employer: Cole & Yates Recruitment Ltd
Contact Detail:
Cole & Yates Recruitment Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Area Sales Manager in Leicester
✨Tip Number 1
Network like a pro! Attend industry events and connect with people in the indoor play and leisure sectors. Building relationships can lead to opportunities that aren’t even advertised.
✨Tip Number 2
Showcase your expertise! Prepare a portfolio or case studies of your past successes in B2B sales. When you meet potential clients, having tangible examples can really set you apart.
✨Tip Number 3
Follow up consistently! After meeting someone or sending a proposal, don’t just leave it hanging. A quick follow-up can keep you top of mind and show your commitment to their needs.
✨Tip Number 4
Apply through our website! We’re always on the lookout for passionate individuals who want to make a difference in the indoor play sector. Your next big opportunity could be just a click away!
We think you need these skills to ace Area Sales Manager in Leicester
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Area Sales Manager role. Highlight your B2B sales experience and any relevant work in the indoor play or construction sectors. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of how you've driven growth and built relationships in previous positions. We love a good story!
Showcase Your Communication Skills: As an Area Sales Manager, communication is key. Make sure your application reflects your ability to present ideas clearly and effectively. Whether it's through your CV, cover letter, or any additional materials, let us see your communication prowess!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy – just follow the prompts and submit your details!
How to prepare for a job interview at Cole & Yates Recruitment Ltd
✨Know Your Product Inside Out
Before the interview, make sure you understand the indoor play systems and TAGactive experience thoroughly. Familiarise yourself with their features, benefits, and how they can attract visitors. This knowledge will help you answer questions confidently and demonstrate your passion for the product.
✨Tailor Your Approach
Since the role involves a consultative sales approach, think about how you can tailor your responses to reflect this. Prepare examples from your past experience where you've successfully identified client needs and provided tailored solutions. This will show that you can adapt your strategy to meet different client requirements.
✨Showcase Your Communication Skills
As an Area Sales Manager, excellent communication is key. Practice delivering impactful presentations and be ready to discuss how you've engaged with decision-makers in previous roles. Use clear, concise language and be prepared to explain complex concepts simply, as you would to a client.
✨Prepare Questions for Them
Interviews are a two-way street, so come prepared with insightful questions about the company’s growth plans, team dynamics, and how they measure success in this role. This not only shows your interest but also helps you assess if the company is the right fit for you.