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- Tasks: Own and optimise paid ad campaigns across TikTok, Google, Amazon, and Facebook.
- Company: Join a fast-growing e-commerce brand based in Redditch, focused on innovative advertising.
- Benefits: Enjoy a salary up to £35,000, performance bonuses, and flexible working options.
- Why this job: Be part of an exciting growth journey with creative freedom and impactful campaigns.
- Qualifications: Experience in PPC, Google Ads, and retargeting strategies is essential.
- Other info: Direct exposure to 6-figure campaigns and a data-driven team environment.
The predicted salary is between 28000 - 42000 £ per year.
3 weeks ago Be among the first 25 applicants
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PPC – Paid Advertising Specialist (PPC & Retargeting)
We are seeking a data-driven PPC – Paid Advertising Specialist who will take full ownership of paid ad campaigns for a Redditch-based e-commerce business where advertising is a key pillar of growth. On offer is a salary of up to £35,000 plus performance based bonus scheme, office or hybrid working as well as the opportunity to be part of some very exciting growth plans for a company that is one of the fastest growing brands within their sector.
About the Role
As the Paid Advertising Specialist, you will be responsible for driving performance across TikTok, Google, Amazon, and Facebook with a focus on retargeting ads and sending high-quality traffic to their Shopify store. Working closely with their content team, you’ll bring creative ideas to life and scale winning campaigns, while ensuring strong ROAS and sustainable growth.
Key Responsibilities will see you:
- Plan, launch, and optimise paid ad campaigns across TikTok, Google, Amazon, and Facebook (test phase).
- Run retargeting ads across TikTok, Facebook, and Google to improve conversions and maximise customer lifetime value.
- Drive cold traffic from TikTok Ads to the Shopify website, improving landing page performance where needed.
- Monitor and report on key performance metrics (ROAS, CPA, CPC, CTR) and continually refine campaigns.
- A/B test ad creatives, headlines, hooks, and landing pages to find and scale winners.
- Identify high-intent keywords and audience segments to improve targeting efficiency.
- Collaborate closely with the content team to ensure ad creatives align with performance goals and brand messaging.
- Optimise Amazon PPC and listings to maximise visibility, conversion, and sales.
- Allocate and adjust ad budgets based on performance and growth goals.
- Stay ahead of trends and platform changes to ensure the business remains competitive.
- Produce weekly performance reports with insights, recommendations, and forecasts.
PPC – Paid Advertising Specialist (PPC & Retargeting)
We are seeking a data-driven PPC – Paid Advertising Specialist who will take full ownership of paid ad campaigns for a Redditch-based e-commerce business where advertising is a key pillar of growth. On offer is a salary of up to £35,000 plus performance based bonus scheme, office or hybrid working as well as the opportunity to be part of some very exciting growth plans for a company that is one of the fastest growing brands within their sector.
About the Role
As the Paid Advertising Specialist, you will be responsible for driving performance across TikTok, Google, Amazon, and Facebook with a focus on retargeting ads and sending high-quality traffic to their Shopify store. Working closely with their content team, you’ll bring creative ideas to life and scale winning campaigns, while ensuring strong ROAS and sustainable growth.
Key Responsibilities will see you:
- Plan, launch, and optimise paid ad campaigns across TikTok, Google, Amazon, and Facebook (test phase).
- Run retargeting ads across TikTok, Facebook, and Google to improve conversions and maximise customer lifetime value.
- Drive cold traffic from TikTok Ads to the Shopify website, improving landing page performance where needed.
- Monitor and report on key performance metrics (ROAS, CPA, CPC, CTR) and continually refine campaigns.
- A/B test ad creatives, headlines, hooks, and landing pages to find and scale winners.
- Identify high-intent keywords and audience segments to improve targeting efficiency.
- Collaborate closely with the content team to ensure ad creatives align with performance goals and brand messaging.
- Optimise Amazon PPC and listings to maximise visibility, conversion, and sales.
- Allocate and adjust ad budgets based on performance and growth goals.
- Stay ahead of trends and platform changes to ensure the business remains competitive.
- Produce weekly performance reports with insights, recommendations, and forecasts.
Requirements
To be considered you will need:
- To be a Paid Ads, Paid Advertising, PPC Specialist.
- Proven experience running paid campaigns on Google Ads, Amazon PPC, and ideally Meta Ads Manager.
- A strong understanding of e-commerce metrics and a performance marketing mindset.
- Experience with retargeting strategies and traffic-to-site conversions.
- To be creative, analytical, and growth-focused—comfortable testing, measuring, and scaling fast.
- To be collaborative, with an ability to work closely across teams (especially content/creative).
Benefits
What You’ll Get
- Salary of up to £35,000 which is negotiable based on experience.
- Performance-based bonus based on ROAS and revenue impact.
- The chance to be part of a fast-moving, data-led team making a measurable impact.
- Office or hybrid working options from their Redditch HQ.
- Direct exposure to 6-figure campaigns and fast-growth strategy.
Seniority level
-
Seniority level
Not Applicable
Employment type
-
Employment type
Full-time
Job function
-
Industries
Online Audio and Video Media
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Worcestershire, England, United Kingdom 2 weeks ago
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PPC - Paid Advertising Specialist employer: Cole & Yates Recruitment Ltd
Contact Detail:
Cole & Yates Recruitment Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC - Paid Advertising Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in PPC advertising, especially on platforms like TikTok, Google, and Amazon. Being able to discuss recent changes or features during your interview will show that you're proactive and knowledgeable about the industry.
✨Tip Number 2
Prepare to showcase your analytical skills by bringing examples of how you've optimised campaigns in the past. Be ready to discuss specific metrics like ROAS and CPA, and how your strategies led to improved performance.
✨Tip Number 3
Highlight your collaborative experience, especially if you've worked closely with content teams before. Share examples of how you’ve aligned ad creatives with brand messaging to drive successful campaigns.
✨Tip Number 4
Demonstrate your creativity by preparing a few innovative ideas for potential ad campaigns. This could include unique retargeting strategies or fresh concepts for landing pages that could enhance user engagement.
We think you need these skills to ace PPC - Paid Advertising Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in PPC and paid advertising. Focus on specific campaigns you've managed, the platforms you've used (like Google Ads and Facebook), and any measurable results you've achieved.
Craft a Compelling Cover Letter: In your cover letter, express your passion for e-commerce and data-driven marketing. Mention how your skills align with the responsibilities listed in the job description, particularly around retargeting ads and performance metrics.
Showcase Your Analytical Skills: Since the role requires a strong understanding of e-commerce metrics, include examples of how you've used data to drive campaign decisions. Highlight your experience with A/B testing and optimising ad performance.
Highlight Collaboration Experience: The job involves working closely with content teams, so mention any past experiences where you collaborated with others to create successful campaigns. This will demonstrate your ability to work in a team-oriented environment.
How to prepare for a job interview at Cole & Yates Recruitment Ltd
✨Know Your Metrics
Familiarise yourself with key performance metrics like ROAS, CPA, CPC, and CTR. Be prepared to discuss how you've used these metrics in past campaigns to drive results.
✨Showcase Your Creativity
Since the role involves collaborating with the content team, come equipped with examples of creative ad campaigns you've executed. Highlight your ability to think outside the box and how it led to successful outcomes.
✨Demonstrate Your Analytical Skills
Be ready to explain your approach to A/B testing and how you analyse data to refine campaigns. Discuss specific instances where your analytical skills improved campaign performance.
✨Stay Updated on Trends
Research current trends in PPC advertising and be prepared to discuss how you would apply them to the company's strategy. Showing that you're proactive about industry changes can set you apart.
