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- Tasks: Manage and optimise paid ad campaigns on TikTok, Google, Amazon, and Facebook.
- Company: Join a fast-growing e-commerce brand based in Redditch, known for its innovative approach.
- Benefits: Enjoy a salary up to £35,000, performance bonuses, and flexible working options.
- Why this job: Be part of a dynamic team driving impactful advertising strategies and creative campaigns.
- Qualifications: Experience in PPC, Google Ads, Amazon PPC, and a strong grasp of e-commerce metrics required.
- Other info: Opportunity to work on 6-figure campaigns and contribute to exciting growth plans.
The predicted salary is between 21000 - 35000 £ per year.
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PPC – Paid Advertising Specialist, Redditch
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Client:
Cole & Yates Recruitment Ltd
Location:
Redditch, United Kingdom
Job Category:
Other
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EU work permit required:
Yes
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Job Reference:
e17b558bd76f
Job Views:
4
Posted:
29.06.2025
Expiry Date:
13.08.2025
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Job Description:
Job Description
PPC – Paid Advertising Specialist (PPC & Retargeting)
We are seeking a data-driven PPC – Paid Advertising Specialist who will take full ownership of paid ad campaigns for a Redditch-based e-commerce business where advertising is a key pillar of growth.On offer is a salary of up to £35,000 plus performance based bonus scheme, office or hybrid working as well as the opportunity to be part of some very exciting growth plans for a company that is one of the fastest growing brands within their sector.
About the Role
As the Paid Advertising Specialist, you will be responsible for driving performance across TikTok, Google, Amazon, and Facebook with a focus on retargeting ads and sending high-quality traffic to their Shopify store. Working closely with their content team, you’ll bring creative ideas to life and scale winning campaigns, while ensuring strong ROAS and sustainable growth.
Key Responsibilities will see you:
- Plan, launch, and optimise paid ad campaigns across TikTok, Google, Amazon, and Facebook (test phase).
- Run retargeting ads across TikTok, Facebook, and Google to improve conversions and maximise customer lifetime value.
- Drive cold traffic from TikTok Ads to the Shopify website, improving landing page performance where needed.
- Monitor and report on key performance metrics (ROAS, CPA, CPC, CTR) and continually refine campaigns.
- A/B test ad creatives, headlines, hooks, and landing pages to find and scale winners.
- Identify high-intent keywords and audience segments to improve targeting efficiency.
- Collaborate closely with the content team to ensure ad creatives align with performance goals and brand messaging.
- Optimise Amazon PPC and listings to maximise visibility, conversion, and sales.
- Allocate and adjust ad budgets based on performance and growth goals.
- Stay ahead of trends and platform changes to ensure the business remains competitive.
- Produce weekly performance reports with insights, recommendations, and forecasts.
Requirements
To be considered you will need:
- To be a Paid Ads, Paid Advertising, PPC Specialist.
- Proven experience running paid campaigns on Google Ads, Amazon PPC, and ideally Meta Ads Manager.
- A strong understanding of e-commerce metrics and a performance marketing mindset.
- Experience with retargeting strategies and traffic-to-site conversions.
- To be creative, analytical, and growth-focused—comfortable testing, measuring, and scaling fast.
- To be collaborative, with an ability to work closely across teams (especially content/creative).
Benefits
What You’ll Get
- Salary of up to £35,000 which is negotiable based on experience.
- Performance-based bonus based on ROAS and revenue impact.
- The chance to be part of a fast-moving, data-led team making a measurable impact.
- Office or hybrid working options from their Redditch HQ.
- Direct exposure to 6-figure campaigns and fast-growth strategy.
Requirements
To be considered you will need: To be a Paid Ads, Paid Advertising, PPC Specialist. Proven experience running paid campaigns on Google Ads, Amazon PPC, and ideally Meta Ads Manager. A strong understanding of e-commerce metrics and a performance marketing mindset. Experience with retargeting strategies and traffic-to-site conversions. To be creative, analytical, and growth-focused—comfortable testing, measuring, and scaling fast. To be collaborative, with an ability to work closely across teams (especially content/creative).
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PPC - Paid Advertising Specialist employer: Cole & Yates Recruitment Ltd
Contact Detail:
Cole & Yates Recruitment Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC - Paid Advertising Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in PPC advertising, especially on platforms like TikTok, Google, and Amazon. This knowledge will not only help you during interviews but also demonstrate your passion for the role.
✨Tip Number 2
Network with professionals in the PPC space through LinkedIn or industry events. Engaging with others can provide insights into the company culture and may even lead to referrals, which can significantly boost your chances of landing the job.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past, focusing on metrics like ROAS and CPA. Being able to share concrete examples of your successes will set you apart from other candidates.
✨Tip Number 4
Stay updated on changes in advertising algorithms and best practices. Showing that you're proactive about learning and adapting to new strategies will impress potential employers and align with their growth-focused mindset.
We think you need these skills to ace PPC - Paid Advertising Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in PPC and paid advertising. Include specific examples of campaigns you've managed, focusing on metrics like ROAS and conversion rates to demonstrate your impact.
Craft a Compelling Cover Letter: In your cover letter, express your passion for e-commerce and data-driven marketing. Mention your familiarity with platforms like Google Ads, Amazon PPC, and Meta Ads Manager, and how you can contribute to the company's growth.
Showcase Your Analytical Skills: Emphasise your analytical abilities by discussing how you've used data to optimise campaigns in the past. Provide examples of A/B testing and how it led to improved performance metrics.
Highlight Collaboration Experience: Since the role involves working closely with content teams, mention any previous experiences where you collaborated with others to create successful ad campaigns. This will show that you're a team player who can align creative ideas with performance goals.
How to prepare for a job interview at Cole & Yates Recruitment Ltd
✨Showcase Your PPC Knowledge
Make sure to brush up on your knowledge of PPC strategies, especially for platforms like Google Ads and Facebook. Be prepared to discuss specific campaigns you've managed, the metrics you tracked, and how you optimised them for better performance.
✨Demonstrate Analytical Skills
Since this role requires a data-driven approach, be ready to explain how you analyse campaign performance. Discuss key metrics such as ROAS, CPA, and CTR, and provide examples of how you've used data to make informed decisions in past roles.
✨Prepare Creative Ideas
As collaboration with the content team is crucial, think of some creative ad ideas or strategies you could propose during the interview. This shows your proactive approach and ability to contribute to the team's success.
✨Understand E-commerce Trends
Stay updated on the latest trends in e-commerce and digital advertising. Being able to discuss current industry developments and how they might impact the company's strategy will demonstrate your passion and commitment to the role.
