At a Glance
- Tasks: Join a dynamic team to shape product messaging and market insights.
- Company: A tech-driven organisation in Bristol with a collaborative culture.
- Benefits: 33 days holiday, enhanced parental leave, and a discretionary bonus.
- Other info: Enjoy hybrid working and opportunities for career growth.
- Why this job: Make an impact in product marketing while learning about innovative technology.
- Qualifications: Strong communication skills and a passion for technology are essential.
A growing technology-led organisation is looking for a Product Marketing Manager to join its Bristol-based product team and work closely with colleagues across Product, Marketing, Sales and Customer Success.
This is a broad and relationship-led product marketing role for someone who can learn how a range of connected products and services work, understand what matters to customers and turn that knowledge into clear positioning, value propositions, messaging, market insight, technical content and useful sales-enablement materials.
You do not need to arrive as the deepest technical expert.
Training and support will be provided to build detailed product and sector knowledge.
What matters is that you are a strong communicator, interested in technology, able to learn quickly and comfortable building trusted working relationships across different teams and locations.
- What you will be doing
- Building a strong understanding of the organisation’s products, services, customers and market.
- Carrying out structured customer, competitor and market research.
- Creating and improving product positioning, value propositions, personas, use cases and messaging.
- Turning complex product and technical information into clear, useful content for different audiences.
- Producing sales-enablement materials such as pitch decks, one-pagers, FAQs and product documentation.
- Supporting product launches with clear audience definition, positioning, proof points and competitor context.
- Monitoring market, regulatory and sector developments and identifying their implications.
- Working across Product, Marketing, Sales and Customer Success to improve communication and commercial understanding.
- Identifying useful customer stories, case studies, campaign themes and market opportunities.
- What we are looking for
- Experience in product marketing, technical marketing, proposition, go-to-market, product communications, sales enablement, market insight or a broader marketing role with strong product-led evidence.
- Strong written and verbal communication skills.
- Evidence of building effective relationships across different teams and influencing without formal authority.
- An interest in technology and the ability to learn unfamiliar products and markets quickly.
- Experience of research, positioning, value propositions, messaging, product launches or technical and commercial content.
- A proactive and organised approach, with the confidence to bring structure to broad or initially ambiguous work.
- Experience within technology, Saa S, Io T, connected products, energy, Prop Tech, regulatory intelligence, compliance technology, professional information services or another complex or regulated environment would be useful but is not essential.
- A full driving licence and willingness to travel occasionally to other company locations, industry events and customer or installation sites.
- Salary and level
The salary range is £40,000 to £50,000 and the level of experience expected will reflect where you sit within that range.
Candidates towards the lower end may come from a broader marketing background and be developing into product marketing.
Candidates towards the top end are likely to bring stronger direct product-marketing experience, more relevant product or sector knowledge and the ability to contribute with less initial support.
Benefits
- 33 days’ holiday including bank holidays.
- Enhanced parental leave.
- Discretionary company-wide bonus.
- Perkbox benefits.
- Three days’ volunteering/CSR.
- Working pattern and travel
Normal working hours are 8:30am to 5:00pm.
The role is based in the Bristol office and offers hybrid working from the start, with a minimum of three days in the office each week.
Occasional business travel will be required and associated business travel expenses will be paid.
Application process
Please apply with your CV.
This vacancy is being managed on a confidential basis by Cole & Yates Recruitment.
Full company and opportunity details will be explained during the initial recruitment conversation
Product Marketing Manager in Stoke Gifford employer: Cole & Yates Ltd
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StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager in Stoke Gifford
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Cole & Yates Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Cole & Yates Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Cole & Yates Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Cole & Yates Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Manager in Stoke Gifford
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Cole & Yates Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Cole & Yates Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Cole & Yates Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Cole & Yates Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Cole & Yates Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Cole & Yates Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
