At a Glance
- Tasks: Lead marketing strategies for TikTok Shop, Amazon, and Shopify to drive growth.
- Company: Cole & Yates Ltd, a fast-growing consumer brand in Redditch.
- Benefits: Competitive salary, dynamic work environment, and opportunities for career advancement.
- Other info: Join a passionate team focused on innovation and growth.
- Why this job: Shape impactful campaigns and drive brand equity in a thriving market.
- Qualifications: Proven experience in e-commerce marketing and team leadership skills.
The predicted salary is between 60000 - 80000 £ per year.
Cole & Yates Ltd in Redditch is seeking a Head of Marketing to own the ecommerce and DTC strategy across Tik Tok Shop, Amazon and Shopify.
This hands-on senior leadership role leads from the front, shaping campaigns and content while driving revenue growth and brand equity.
You will manage the marketing and content team, recruit external partners, and optimise performance through data-driven decisions in a fast-growing consumer brand with a clear growth trajectory.
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Head of Marketing, E‑Commerce & DTC Growth in Redditch employer: Cole & Yates Ltd
Cole & Yates Ltd is an exceptional employer that fosters a vibrant and innovative work culture in the heart of Redditch. With a strong focus on employee growth, we offer competitive salaries, bonuses, and a supportive environment where your ideas can flourish. Join us to lead a dynamic team in shaping the future of e-commerce marketing within the health and wellbeing sector, while enjoying the benefits of a collaborative and forward-thinking workplace.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing, E‑Commerce & DTC Growth in Redditch
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Cole & Yates Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Cole & Yates Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Cole & Yates Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Cole & Yates Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing, E‑Commerce & DTC Growth in Redditch
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Cole & Yates Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Cole & Yates Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Cole & Yates Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Cole & Yates Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Cole & Yates Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Cole & Yates Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
