At a Glance
- Tasks: Manage and grow the TikTok Shop creator programme for a fast-growing UK brand.
- Company: Join a dynamic consumer brand with a thriving creator community.
- Benefits: Earn up to £30,000, enjoy hybrid working, and receive 25 days holiday.
- Other info: Opportunity to work closely with senior leadership and develop your career.
- Why this job: Be at the forefront of influencer marketing and make a real impact.
- Qualifications: Experience with TikTok Shop and strong relationship-building skills required.
The predicted salary is between 28000 - 28000 £ per year.
A fast-growing UK consumer brand is seeking an Affiliate & Influencer Executive to take ownership of its TikTok Shop creator programme. This is an exciting opportunity to join a business with expert-developed products, a rapidly expanding customer base and a highly engaged creator community.
You’ll report into the Marketing Manager, work closely with senior leadership and manage the creator relationships that drive performance. This is a hands-on role where you’ll build and improve the system, not just operate it.
Key Responsibilities- Manage the TikTok Shop affiliate and creator programme end to end.
- Build strong relationships with top-performing creators.
- Negotiate and manage retainer agreements and ensure output is delivered.
- Recruit high-value creators through research and outreach.
- Use performance data to guide budget allocation and strategic decisions.
- Manage sample strategy to balance discovery with ROI.
- Coordinate creator competitions, leaderboards and incentive programmes.
- Work with agencies and platform partners to unlock opportunities.
- Report weekly on programme performance against targets.
TikTok Shop Expertise (Required)
- Hands-on experience running a TikTok Shop affiliate or creator programme.
- Strong understanding of target plans, sample approvals, open collaboration, creator tiers and incentive mechanics.
- Familiarity with affiliate management tools.
Creator Relationship Skills
- A natural relationship-builder creators trust.
- Confident negotiating retainers and handling performance conversations.
- Strong written communication for briefs, outreach and community management.
Data & Performance Analysis
- Comfortable using spreadsheets and dashboards.
- Able to turn data into clear commercial decisions.
You’ll Thrive Here If You…
- Take ownership and enjoy building systems.
- Stay ahead of a fast-changing platform.
- Care about doing the work well, not just being busy.
- Want to see the impact of what you build.
Nice to Have
- Experience in supplements, health, beauty or FMCG.
- Experience with creator live strategy.
- Existing creator or agency network on TikTok Shop UK.
- A salary of up to £30,000 per year.
- A performance linked bonus scheme.
- Hybrid working (4 Days Office / 1 Day Home).
- 25 Days Holiday plus Bank Holidays.
- A brand investing heavily in creator partnerships.
- Direct access to senior leadership.
Affiliate & Influencer Executive in Redditch employer: Cole & Yates Ltd
Cole & Yates Ltd is an exceptional employer that fosters a vibrant and innovative work culture in the heart of Redditch. With a strong focus on employee growth, we offer competitive salaries, bonuses, and a supportive environment where your ideas can flourish. Join us to lead a dynamic team in shaping the future of e-commerce marketing within the health and wellbeing sector, while enjoying the benefits of a collaborative and forward-thinking workplace.
