At a Glance
- Tasks: Lead product marketing strategy and launch planning for innovative products.
- Company: Established manufacturer with a dynamic marketing team in Oswestry.
- Benefits: Competitive salary, modern office perks, gym access, and personal development support.
- Other info: Office-based role with a supportive team and opportunities for growth.
- Why this job: Make an impact by translating tech features into customer value and driving successful product launches.
- Qualifications: Experience in product marketing or related roles with strong communication skills.
The predicted salary is between 51750 - 63250 £ per year.
- Product Marketing Lead
- Oswestry | Office-based, five days a week | Competitive salary and benefits package
A well-established manufacturer is looking for a Product Marketing Lead to join its growing marketing team in Oswestry.
This Product Marketing Lead role is focused on product marketing strategy, go-to-market planning, product positioning, launch planning and product messaging.
It will suit someone who can bring commercial thinking, market insight and competitor insight into the way products are positioned, launched and communicated.
As Product Marketing Lead, you will help translate technical product features into clear customer and commercial value, working closely with Product, Sales and Customer Success teams to support how products are brought to market.
The role could suit someone already working as a Product Marketing Lead, Product Marketing Manager, Associate Product Marketing Manager, Product Marketing Executive, Technical Marketing Manager, B2B Marketing Manager or commercially focused Marketing Manager with strong product, launch, market insight or go-to-market experience.
As the Product Marketing Lead, you will
Own product marketing strategy and go-to-market planning across the product portfolio.
Develop product positioning, messaging frameworks and core narratives ahead of launches.
Bring market insight, competitor insight and customer understanding into product launch planning.
Guide sales enablement content, ensuring it reflects commercial priorities, customer value and market thinking.
Partner closely with Product teams to translate technical features into clear customer and commercial value.
Work closely with Product, Sales and Customer Success teams to support successful product launches and ongoing product marketing activity.
Represent product marketing in senior stakeholder conversations and leadership updates.
Identify opportunities for new product marketing practice as the team and portfolio grow.
The Product Marketing Lead candidate will need
- Product marketing, go-to-market, product launch, technical marketing, product insight, market insight, competitor insight or strong B2B marketing experience.
- Experience in a Product Marketing Manager, Associate Product Marketing Manager, Product Marketing Executive, Technical Marketing Manager, B2B Marketing Manager or commercially focused Marketing Manager role would be relevant.
- Commercial awareness and the ability to understand product positioning, market context, customer needs and customer value.
- Experience developing or supporting positioning, messaging frameworks, core narratives, sales enablement content, launch content or product-focused marketing material.
- Confidence translating technical product features into clear, practical and commercially useful messaging.
- Strong copywriting, proofreading, written communication and verbal communication skills.
- Confidence working with Product, Sales, Customer Success, senior stakeholders and leadership teams.
- Good organisation, attention to detail and the ability to prioritise under deadline and time pressure.
- Strong IT confidence including Microsoft Office. Adobe Creative Cloud, Word Press, email marketing software, CRM and social scheduling tools would be useful.
- A driving licence and the ability to commute reliably to Oswestry five days a week.
- Location and working pattern
The Product Marketing Lead role is based in Oswestry and is office-based five days a week.
Candidates must be able to drive and have a realistic daily commute to Oswestry.
The five-days-per-week office requirement is non-negotiable.
Package
- Competitive salary and benefits package.
- Modern offices, onsite car park, gym, relaxation areas and outdoor space.
- Paid CSR days, team development and personal development support.
- Potential start and finish flexibility within the team’s 8.00am to 5.30pm cover.
Please apply with your CV if this Product Marketing Lead role sounds like the right next step
Product Marketing Lead employer: Cole & Yates Ltd
Cole & Yates Ltd is an exceptional employer that fosters a vibrant and innovative work culture in the heart of Redditch. With a strong focus on employee growth, we offer competitive salaries, bonuses, and a supportive environment where your ideas can flourish. Join us to lead a dynamic team in shaping the future of e-commerce marketing within the health and wellbeing sector, while enjoying the benefits of a collaborative and forward-thinking workplace.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Cole & Yates Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Cole & Yates Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Cole & Yates Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Cole & Yates Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Cole & Yates Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Cole & Yates Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Cole & Yates Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Cole & Yates Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Cole & Yates Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Cole & Yates Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
