Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Drive growth and build partnerships in the indoor play sector with a consultative sales approach.
- Company: Market leader in indoor soft-play systems, known for innovative gamified experiences.
- Benefits: Up to £50,000 salary, uncapped commission, company car, 25 days holiday, and pension scheme.
- Other info: Dynamic role with opportunities for travel and professional development.
- Why this job: Join a growing company and make a real impact in the leisure and entertainment industry.
- Qualifications: Proven B2B sales experience, excellent communication skills, and a passion for client satisfaction.
The predicted salary is between 50000 - 50000 £ per year.
We are recruiting for an Area Sales Manager on behalf of a market leading provider of indoor soft-play systems and the creator of TAGactive, a proprietary RFID enabled gamified arena experience. The successful candidate will work closely with clients in the leisure, family entertainment centres, attractions and holiday sectors to deliver playful solutions that will help to attract visitors who both stay longer and come back again.
2026 will be a year of continued growth as they see significant potential to scale the company, both in the UK and internationally, and will continue to invest in the team and infrastructure needed to support long term growth.
On offer is a salary of up to £50,000 a year, plus an uncapped commission scheme that pays £25,000 for on target performance, giving an OTE guide of up to £75,000 plus per year, plus a company car, 25 days holiday per year, enrolment into the company pension and regular team activities.
As the Area Sales Manager, you will be:
- Developing a business plan for growth, with a mix of existing and new customers, to meet and exceed revenue targets within your area.
- Engaging with key decision makers within the target market and target clients.
- Establishing and growing these relationships to position the company as a trusted partner for the delivery of indoor play spaces.
- Taking the time to understand client needs, particularly in relation to return on investment, and providing tailored solutions that align with the available space, budget and the client goals.
- Presenting technical and design solutions, demonstrating how indoor play spaces can increase revenue.
- The primary point of contact throughout the sales cycle from initial consultation through to project handover.
- Collaborating closely with internal design, project management and installation teams to ensure smooth delivery of projects.
- Overseeing project deliverables ensuring all commitments to clients are met.
- Conducting regular reviews with clients to gather feedback, assess satisfaction and explore potential for future projects.
- Maintaining an up-to-date knowledge of technical specification, innovation opportunities, industry trends and competitors within the indoor play sectors.
To be considered as the Area Sales Manager you will need:
- Proven experience in consultative, solution or technical B2B sales, ideally from within the indoor play, outdoor play, construction or public open spaces sector.
- Excellent communication and presentation skills with the ability to deliver impactful presentations that are tailored to client needs.
- To schedule and conduct regular follow-ups with clients to ensure satisfaction and identify opportunities for further engagement.
- To gather, organise and enter all relevant client data into their CRM system, ensuring accuracy and completeness.
- To collaborate with internal teams, including design, sales, project management and customer care to ensure seamless service delivery and client satisfaction.
- To monitor trends and competitor activities to identify new opportunities for strategic growth.
- To prepare and present regular reports on account status, growth opportunities and client feedback to senior management.
- To attend industry events and networking opportunities to represent the company and develop new strategic partnerships.
- The ability to work independently and be happy to travel regularly across the UK to meet clients and attend site visits.
On offer for the successful Area Sales Manager is:
- An annual salary of up to £50,000.
- An uncapped commission scheme that would pay £25,000 achieving set sales targets.
- 25 days holiday plus all Bank Holidays.
- A company car.
- A company pension scheme.
- Regular team activities.
Area Sales Manager in Luton employer: Cole & Yates Ltd
Contact Detail:
Cole & Yates Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Area Sales Manager in Luton
✨Tip Number 1
Get to know the company inside out! Research their products, values, and recent projects. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Attend industry events and connect with people in the leisure and entertainment sectors. Building relationships can open doors and give you insights into potential opportunities.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with their needs. Focus on your consultative sales approach and how you can help them grow their business.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the team and contributing to their exciting growth plans.
We think you need these skills to ace Area Sales Manager in Luton
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Area Sales Manager role. Highlight your experience in consultative sales and any relevant sectors like indoor play or construction. We want to see how you can drive growth and build partnerships!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Mention specific achievements that demonstrate your ability to exceed revenue targets and engage with key decision makers.
Showcase Your Communication Skills: Since excellent communication is key for this role, make sure your application reflects that. Use clear, concise language and structure your documents well. We want to see your ability to present ideas effectively right from the start!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Cole & Yates Ltd
✨Know Your Product Inside Out
Before the interview, make sure you understand the indoor soft-play systems and TAGactive thoroughly. Familiarise yourself with how these products work and their benefits for clients in the leisure and entertainment sectors. This knowledge will help you answer questions confidently and demonstrate your genuine interest in the role.
✨Tailor Your Approach
Since the role involves a consultative sales approach, think about how you can tailor your responses to reflect this. Prepare examples from your past experience where you've successfully engaged with clients, understood their needs, and provided tailored solutions. This will show that you can adapt your style to meet client expectations.
✨Showcase Your Communication Skills
As an Area Sales Manager, excellent communication is key. Practice articulating your thoughts clearly and concisely. You might even want to prepare a mock presentation on how indoor play spaces can increase revenue, as this could come up during the interview. Being able to present ideas effectively will set you apart.
✨Research Industry Trends
Stay updated on the latest trends and innovations in the indoor play sector. Be ready to discuss how these trends could impact the company and its clients. Showing that you’re knowledgeable about the industry will not only impress the interviewers but also demonstrate your commitment to driving growth in the role.