At a Glance
- Tasks: Lead and optimise website growth strategies to drive revenue and performance.
- Company: Fast-growing DTC ecommerce brand based in Redditch.
- Benefits: Competitive salary, performance-linked bonuses, and high autonomy.
- Other info: Collaborate closely with the founder and senior team for impactful decisions.
- Why this job: Join a dynamic team and directly influence the company's growth to 10M revenue.
- Qualifications: Proven experience in website strategy and ecommerce growth.
The predicted salary is between 50000 - 50000 € per year.
We are recruiting for a Head of Website Growth on behalf of a fast-growing Redditch based DTC ecommerce brand who see this job opportunity as a core building block in their plan to scale the business to 10m revenue and who recognise that their website is now the biggest long-term opportunity within the business having relied on third-party platforms for their early growth.
As the Head of Website Growth, you will build and scale a predictable and efficient website growth engine and be taking performance ownership in this commercial growth role that comes with accountability, autonomy and influence.
As the Head of Website Growth, you will:
- Be accountable for website revenue growth and performance against targets.
- Own CAC vs LTC economics, payback periods and efficiency.
- Lead channel prioritisation across paid, organic, CRO and retention.
- Make budget allocation recommendations and scaling decisions.
- Translate data into clear growth actions.
- Build and execute the website growth roadmap.
Day to day you will:
- Lead website growth strategy end-to-end.
- Own and optimise paid acquisition channels (Meta, Google, Amazon Ads where relevant).
- Manage a team of Ad Executives.
- Drive CRO, retention and funnel optimisation.
- Analyse performance, attribution and marginal returns.
- Work closely with creative, content and product teams.
- Make confident, data-backed trade-offs.
The Head of Website Growth is an important senior role for our client who is offering:
- True ownership, not delivery only.
- Direct collaboration with the company founder.
- Influence over growth and investment decisions.
- A key role in scaling the business to 10M and beyond.
To be considered as the Head of Website Growth you will need:
- To have previously had ownership of a website strategy, streaming and an ecommerce base and proven related growth experience.
- The drive, passion, enthusiasm and specialist knowledge needed to scale the business to 10M (and beyond).
- To be looking to join a fast-growing brand working closely with the senior team to ensure website growth.
As the Head of Website Growth your package will include:
- A salary of 50,000 which is negotiable based on experience and results achieved.
- Performance-linked upside.
- High autonomy and progression as the business scales.
Head of Website Growth in England employer: Cole & Yates Ltd
Join a dynamic and fast-growing DTC ecommerce brand in Redditch as the Head of Website Growth, where you will play a pivotal role in scaling the business to £10 million in revenue. Enjoy a culture of true ownership and collaboration with the founder, alongside opportunities for high autonomy and career progression as you lead innovative growth strategies. With a competitive salary and performance-linked incentives, this is an exciting opportunity for those looking to make a significant impact in a thriving environment.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Website Growth in England
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Showcase your skills! Create a personal website or portfolio that highlights your achievements and projects related to website growth. This is your chance to stand out and demonstrate what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its growth strategies. Be ready to discuss how your experience aligns with their goals, especially around website performance and revenue growth.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the team.
We think you need these skills to ace Head of Website Growth in England
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Head of Website Growth role. Highlight your experience with website strategies and ecommerce growth, and don’t forget to showcase any relevant achievements that align with the job description.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to express your passion for driving website growth and how your skills can help scale the business to 10M. Be genuine and let your personality come through!
Showcase Data-Driven Success:Since this role is all about performance ownership, make sure to include examples of how you've used data to drive growth in previous roles. Numbers speak volumes, so don’t shy away from sharing your successes!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get you on our radar quickly!
How to prepare for a job interview at Cole & Yates Ltd
✨Know Your Numbers
As the Head of Website Growth, you'll need to demonstrate a solid understanding of key metrics like CAC, LTC, and payback periods. Brush up on these concepts and be ready to discuss how you've used data to drive growth in your previous roles.
✨Showcase Your Strategy Skills
Prepare to talk about your past experiences in building and executing website growth strategies. Think about specific examples where you led channel prioritisation or made budget allocation decisions that resulted in measurable success.
✨Collaboration is Key
This role involves working closely with various teams, so be ready to discuss how you've successfully collaborated with creative, content, and product teams in the past. Highlight any instances where teamwork led to significant growth outcomes.
✨Be Ready for Data-Driven Discussions
Expect to dive deep into performance analysis during the interview. Prepare to explain how you've translated data into actionable growth strategies and how you've made confident, data-backed trade-offs in your previous roles.
