Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead brand strategy and drive global growth for a beauty brand.
- Company: Fast-growing, female-founded beauty business with international reach.
- Benefits: Competitive salary, performance bonuses, 75% staff discount, and early finishes on Fridays.
- Why this job: Make a real impact in the beauty industry and grow your career globally.
- Qualifications: 4-7 years in brand marketing, ideally in FMCG or beauty.
- Other info: Collaborative environment with opportunities for creativity and innovation.
The predicted salary is between 36000 - 60000 £ per year.
Location: Cheadle, Greater Manchester (Office-Based)
Industry: Beauty & Personal Care
Type: Full-Time
About Us
Cole Beauty Ltd is a fast-growing global beauty business, home to The Retreat England, Grace Cole, Boutique, and The Luxury Bathing Co. We are a female-founded company headquartered in Cheadle, South Manchester, selling in over 50 countries. Our mission is simple: to elevate everyday routines through beautifully designed products, fragrance-led experiences and commercially strong innovation. We are ambitious, agile and entrepreneurial and we are looking for people who thrive in a fast-paced, high-growth environment.
Role Overview
Are you a commercially minded Brand Manager ready to take ownership of a brand and help drive its global growth? This is a highly commercial role where you will lead the strategy, innovation pipeline and marketing delivery for one of our core brands. Working closely with Sales, Product Development and Design teams, you will bring new products to market, deliver impactful campaigns and ensure the brand continues to grow across international retail and digital channels.
Key Responsibilities
- Own and grow the brand
- Lead brand strategy and growth plans, identifying opportunities to strengthen positioning, increase distribution and drive revenue across global markets.
- Lead innovation and NPD
- Develop and deliver a commercially strong innovation pipeline from concept to launch, working closely with Product Development and Design teams.
- Deliver impactful product launches
- Manage seasonal and core launches from concept to market, ensuring strong execution across retail, distributor and digital channels.
- Integrated marketing and D2C activity
- Plan and execute campaigns across digital, social media, PR and retail activation.
- Shape the creative strategy and messaging behind D2C advertising across channels such as Meta, TikTok and Google.
- Ensure all paid media activity reflects the brand positioning while delivering strong commercial performance.
- Social media leadership
- Guide the brand’s social media presence across key platforms including Instagram and TikTok. Experience working with social content or campaigns is a strong advantage.
- Retailer marketing activation
- Partner with sales teams to support retailer campaigns, shopper marketing and launch activity that drives in-store and online sell-through.
- Insight and performance tracking
- Monitor consumer trends, competitor activity and campaign performance to identify opportunities and optimise future activity.
- Cross-functional collaboration
- Work closely with Product Development, Design, Sales and digital agencies to ensure cohesive and successful brand execution.
What You’ll Need
- 4–7 years brand marketing experience, ideally within FMCG, beauty or personal care
- Proven experience delivering commercially successful product launches
- Strong commercial awareness with the ability to connect marketing activity to sales performance
- Experience developing brand strategies and innovation pipelines
- Experience working with digital and performance marketing campaigns
- Understanding of social media platforms including TikTok
- Strong project management and stakeholder management skills
- A creative eye combined with an analytical mindset
- A collaborative, entrepreneurial approach and confidence to take ownership
Why You’ll Love Working Here
- The opportunity to grow a brand within a fast-growing global beauty business
- Exposure to international markets and multiple retail channels
- Competitive salary and performance-based bonuses linked to business growth
- 75% staff discount, early finish on Fridays and a paid day off on your birthday
Global Brand Manager in Cheadle employer: Cole Beauty Limited
Contact Detail:
Cole Beauty Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Brand Manager in Cheadle
✨Tip Number 1
Network like a pro! Reach out to people in the beauty and personal care industry, especially those who work at Cole Beauty Ltd. Use LinkedIn to connect and engage with them. A friendly message can go a long way in getting your foot in the door.
✨Tip Number 2
Show off your creativity! When you get the chance to chat with someone from the company, be ready to share your ideas on brand strategy or product innovation. We love seeing candidates who can think outside the box and bring fresh perspectives.
✨Tip Number 3
Prepare for the interview by researching current trends in the beauty industry. Knowing what's hot and what's not will help you stand out. Plus, it shows that you're genuinely interested in the role and the company!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love candidates who take the initiative to go directly to the source.
We think you need these skills to ace Global Brand Manager in Cheadle
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Global Brand Manager role. Highlight your experience in brand marketing, especially within FMCG or beauty, and showcase any successful product launches you've led. We want to see how your skills align with our mission!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about beauty and personal care, and how you can contribute to our growth. Be sure to mention specific campaigns or strategies you've implemented that relate to the role.
Showcase Your Creativity: As a brand manager, creativity is key! Include examples of innovative marketing campaigns you've worked on, especially those that involved social media platforms like TikTok or Instagram. We love seeing how you think outside the box!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team at Cole Beauty Ltd!
How to prepare for a job interview at Cole Beauty Limited
✨Know the Brand Inside Out
Before your interview, dive deep into Cole Beauty Ltd's brands and products. Familiarise yourself with their mission, values, and recent campaigns. This will not only show your genuine interest but also help you articulate how your experience aligns with their goals.
✨Showcase Your Commercial Acumen
Prepare to discuss specific examples of how you've driven brand growth in previous roles. Highlight your experience with product launches and marketing strategies that have led to increased revenue. Be ready to connect your past successes to the commercial objectives of the role.
✨Demonstrate Your Digital Savvy
Since the role involves digital marketing and social media, come prepared with insights on current trends in these areas. Share examples of successful campaigns you've managed, especially on platforms like TikTok and Instagram, to showcase your understanding of the digital landscape.
✨Emphasise Collaboration Skills
This position requires working closely with various teams. Be ready to discuss how you've successfully collaborated with cross-functional teams in the past. Use specific examples to illustrate your project management skills and how you’ve navigated stakeholder relationships.