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For Companies At a Glance
- Tasks: Lead brand strategy, create impactful campaigns, and drive growth across digital and retail channels.
- Company: Fast-growing global beauty business with a focus on innovation and creativity.
- Benefits: Competitive salary, performance bonuses, 75% staff discount, early finishes, and birthday leave.
- Why this job: Own a brand in a dynamic environment and make a real impact in the beauty industry.
- Qualifications: 4-7 years in brand marketing, strong digital skills, and a creative yet analytical mindset.
- Other info: Collaborative culture with opportunities for international exposure and career growth.
The predicted salary is between 40000 - 50000 ÂŁ per year.
Location: Cheadle, Greater Manchester (Office-Based)
Industry: Beauty & Personal Care
Type: Full-Time
About Us
Cole Beauty Ltd is a fast-growing global beauty business, home to Grace Cole, Boutique, The Retreat England and The Luxury Bathing Co. We are a female‑founded company headquartered in Cheadle, South Manchester, selling in over 50 countries. Our mission is simple: to elevate everyday routines through beautifully designed products, fragrance‑led experiences and commercially strong innovation. We are ambitious, agile and entrepreneurial and we are looking for people who thrive in a fast‑paced, high‑growth environment.
Role Overview
Are you a commercially minded Brand Manager with strong digital instincts and hands‑on experience creating campaigns that perform? This is a brand ownership role with a clear digital‑first focus. You will lead the strategy, innovation pipeline and marketing delivery for one of our core brands, while playing a key role in shaping how that brand shows up across paid media, social content, D2C and retail. Working closely with Sales, Product Development, Design and external agency partners, you will bring new products to market, develop compelling creative campaigns and help drive growth across international retail and digital channels.
At Cole Beauty, Brand Managers are true brand owners. That means not only identifying opportunities and driving innovation but also ensuring the brand wins in the channels that matter most today — from Meta and TikTok ads to retailer.com activation, social content and performance‑led creative.
Key Responsibilities
- Own and grow the brand
- Lead brand strategy and growth plans, identifying opportunities to strengthen positioning, increase distribution and drive revenue across global markets.
- Plan and deliver integrated campaigns with digital at the centre, ensuring the brand shows up strongly across paid social, D2C, e‑commerce, social media and retail activation.
- Shape paid media and ad creative
- Brief, develop and optimise paid advertising across channels such as Meta, TikTok & Google.
- Shape the creative strategy behind campaigns, ensuring assets are on brand, insight‑led and built to perform.
- Lead TikTok and social media strategy
- Help define the brand’s social and content approach across key platforms, with particular focus on TikTok and Instagram.
- Support the development of content ideas, creator‑led campaigns and platform‑native creative that builds relevance and reach.
- Deliver impactful product launches
- Manage seasonal and core launches from concept to market, ensuring strong execution across retail, distributor and digital channels.
- Lead innovation & NPD
- Develop and deliver a commercially strong innovation pipeline from concept to launch, working closely with Product Development and Design teams.
- Partner with sales teams to support retailer campaigns, shopper marketing and launch activity that drives in‑store and online sell‑through.
- Insight and performance tracking
- Monitor consumer trends, competitor activity and campaign performance to identify opportunities and optimise future activity.
- Cross‑functional collaboration
- Work closely with Product Development, Design, Sales and digital agencies to ensure cohesive and successful brand execution.
What You’ll Need
- 4–7 years brand marketing experience, ideally within FMCG, beauty or personal care
- Proven experience delivering commercially successful product launches
- Strong experience in digital marketing, paid social and performance‑led campaign delivery
- Experience briefing or developing ad creative for platforms such as Meta, TikTok and Google
- Good understanding of paid media, creative testing and campaign optimisation
- Experience working with social content, creators or platform‑native campaigns
- Strong commercial awareness with the ability to connect marketing activity to sales performance
- Experience developing brand strategies and innovation pipelines
- Experience working with digital and performance marketing campaigns
- Understanding of social media platforms including TikTok
- Strong project management and stakeholder management skills
- A creative eye combined with an analytical mindset
- A collaborative, entrepreneurial approach and confidence to take ownership
Why You’ll Love Working Here
- The opportunity to own and grow a brand within a fast‑growing global beauty business
- A role combining creativity, innovation and commercial impact
- Exposure to international markets and multiple retail channels
- Competitive salary and performance‑based bonuses linked to business growth
- 75% staff discount, early finish on Fridays and a paid day off on your birthday
Brand Manager in Cheadle employer: Cole Beauty Limited
Contact Detail:
Cole Beauty Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager in Cheadle
✨Tip Number 1
Get to know the company inside out! Research Cole Beauty Ltd, their brands, and their mission. This will help you tailor your approach and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Show off your digital skills! Since this role has a strong digital focus, be ready to discuss your experience with social media campaigns, especially on platforms like TikTok and Instagram. Bring examples of your work to the table!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re proactive and serious about joining the Cole Beauty family.
We think you need these skills to ace Brand Manager in Cheadle
Some tips for your application 🫡
Show Your Passion for Beauty: When you're writing your application, let your love for the beauty industry shine through! Share why you’re excited about working with brands like Grace Cole and how you can contribute to elevating everyday routines.
Be Specific About Your Experience: We want to see your hands-on experience in action! Highlight specific campaigns you've worked on, especially those that had a digital focus. The more details you provide, the better we can understand your impact.
Tailor Your Application: Make sure to customise your application for the Brand Manager role. Use keywords from the job description and align your skills with what we’re looking for. This shows us you’ve done your homework and are genuinely interested!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at Cole Beauty.
How to prepare for a job interview at Cole Beauty Limited
✨Know Your Brand Inside Out
Before the interview, dive deep into Cole Beauty's brands and their unique selling points. Understand their mission and how they position themselves in the beauty market. This will help you articulate how your experience aligns with their goals and demonstrate your passion for the brand.
✨Showcase Your Digital Savvy
Since this role has a strong digital focus, be prepared to discuss your experience with digital marketing campaigns. Bring examples of successful campaigns you've led, especially on platforms like Meta and TikTok. Highlight your understanding of performance metrics and how you've used data to drive decisions.
✨Prepare for Creative Discussions
Expect to talk about your creative process and how you develop compelling campaigns. Think of specific examples where you've briefed or developed ad creatives that performed well. Be ready to share your insights on what makes content resonate with audiences, particularly on social media.
✨Demonstrate Cross-Functional Collaboration
This role requires working closely with various teams, so be ready to discuss your experience in cross-functional collaboration. Share examples of how you've partnered with product development, sales, or design teams to launch successful products or campaigns. Emphasise your ability to communicate effectively and drive results together.