Brand Manager in Cheadle Hulme

Cole Beauty Ltd is a fast‐growing global beauty business, home to Grace Cole, Boutique, The Retreat England and The Luxury Bathing Co. Female‐founded and headquartered in Cheadle, South Manchester, we sell in over 50 countries and we are growing fast. We build brands that earn loyal customers, not just impressions. Our products sit at the intersection of beautiful design, fragrance‐led experience and genuine commercial performance. We are ambitious, agile and entrepreneurial, and we want people who thrive in that environment.

The Role

We are looking for a Brand Manager who has done this before. Not someone who has worked at a big company and owned a slice of a brand, but someone who has been deep inside a growing D2C or digitally‐led brand and understands what it takes to build one from the ground up. If you have spent several years at a brand that started small, found its audience online, built a paid social engine that actually worked and came out the other side with real traction, we want to hear from you.

This is a full brand ownership role. You will lead strategy, innovation and marketing delivery for our core brands. But the reason we are writing this spec differently is because the candidate we are looking for has a particular skillset: you understand how people discover and buy beauty products online today, you know how to make content and paid media work together, and you have hands‐on experience with Meta, TikTok and ideally YouTube.

You will work with Sales, Product Development, Design and external agency partners to bring new products to market, run campaigns that perform, and help grow the brand across international retail and digital channels.

What You Will Be Doing

• Own the brand
• Lead brand strategy and annual growth plans across global markets
• Identify positioning opportunities, distribution gaps and revenue levers
• Be accountable for how the brand shows up everywhere, online and in retail
• Plan and deliver integrated campaigns built around paid social and content
• Ensure the brand has a strong, consistent presence across Meta, TikTok, YouTube, D2C and retailer websites
• Own the creative strategy behind campaigns, from brief to asset to live
• Run paid media that actually performs
• Brief, build and optimise paid advertising across Meta, TikTok and Google
• Know your way around a campaign dashboard and understand what the numbers are telling you
• Test creative, read the results and make fast decisions based on what you see
• Build a TikTok and social presence worth following
• Define the brand voice and content approach across TikTok and Instagram
• Develop creator briefs and partnerships that feel native to the platform
• Understand what makes content travel on TikTok specifically, not just social in general
• Take products to market
• Manage launches from concept to shelf to screen, with strong execution across every channel
• Run the innovation pipeline in collaboration with Product Development and Design
• Make sure every launch has both a retail and a digital plan behind it
• Work with sales teams on retailer campaigns, shopper marketing and launch support
• Drive in‐store and online sell‐through at key retail accounts
• Track performance and stay sharp
• Monitor consumer trends, competitor activity and campaign results
• Know which metrics matter and use them to make better decisions

What Are We Looking For

• You have worked at a D2C or digitally‐led brand for several years, ideally from early stage through to meaningful scale
• You have hands‐on experience running paid social campaigns on Meta and TikTok, not just overseeing someone else doing it
• You understand YouTube as a channel and have some experience using it to build brand or drive performance
• You have built or been closely involved in building a brand from a small base to something that has genuine traction
• You know how to brief creative for paid social and how to tell the difference between content that will work and content that will not
• You have launched products and can show they performed
• You are comfortable reading campaign data and making decisions from it
• You have a feel for beauty or personal care, even if your background is not exclusively in the category
• You have 5+ years of brand or marketing experience overall
• You probably also:
• Have strong opinions about what good content looks like on TikTok right now
• Have worked with creators or influencers and know how to get the best out of that kind of partnership
• Are just as comfortable in a spreadsheet as you are in a creative review
• Do not need to be managed closely and prefer having real ownership over your work

Why Join Us

• You will own a brand inside a fast-growing global business with real international reach
• The role combines creative work, innovation and commercial accountability in equal measure
• You will have exposure to multiple markets and retail channels
• Competitive salary with performance‐based bonuses linked to business growth
• 75% staff discount, early finish on Fridays and a paid day off on your birthday