At a Glance
- Tasks: Lead the strategy and growth of iconic Winsor & Newton art products.
- Company: Join Colart, a B Corp certified company with a passion for creativity.
- Benefits: Enjoy a competitive salary, comprehensive benefits, and hybrid working options.
- Other info: Be part of a diverse team committed to sustainability and artist wellbeing.
- Why this job: Shape the future of a beloved brand and inspire artists worldwide.
- Qualifications: Degree-level education and experience in brand management required.
The predicted salary is between 50000 - 60000 € per year.
Are you ready to shape the future of one of the world's most iconic art brands? We are looking for a commercially sharp and creatively curious Global Senior Brand Manager to lead the strategy and growth of key Winsor & Newton product ranges, ensuring they remain culturally relevant, globally competitive and unmistakably true to the brand.
Your Role as Global Senior Brand Manager
Since 1832, Winsor & Newton has combined artistic insight with scientific expertise to create exceptional art materials. In this global, end‐to‐end role, you will own the strategy, innovation and performance of key product portfolios – with particular focus on the Masterpiece and Gallery Classic ranges. Working within the Global Brand Team, you will partner cross‐functionally with Sustainability & Innovation, Operations, Finance and regional markets to move ideas from early insight through to flawless global execution. You'll balance deep empathy for artists with strong commercial rigour, ensuring every product has a clear consumer rationale, compelling reason‐to‐believe and premium craft cues worthy of a heritage icon.
Key Responsibilities
- Insight: Continuously monitor consumer behaviour, cultural and category trends, competitor activity and customer needs. Translate insight into clear, actionable recommendations that ensure the Global Brand Team's work remains relevant, distinctive and grounded in real artist needs.
- Brand Strategy & Planning: Interpret the Global Brand Strategy into a clear portfolio approach for allocated ranges, shaping innovation roadmaps, brand priorities and annual plans in partnership with Product Marketing. Ensure strategic choices are insight‐led, commercially robust and support long‐term brand equity and growth.
- Product & Shopper Excellence: Develop product messaging, reasons‐to‐believe and commercial toolkits for allocated ranges, ensuring alignment with brand guidelines and strategic direction. Brief Creative and Digital teams and support the development of packaging, POS and shopper materials to enable strong execution in‐market.
- Market Leadership: Act as a key interface with regional and local markets, building strong relationships, sharing insight and championing best practice. Support market‐led growth opportunities while maintaining global brand consistency.
Qualifications and Experience
- Degree‐level education (or equivalent) with proven experience in brand management, ideally within innovation‐led or portfolio‐driven environments.
- Strong commercial and financial acumen, with experience shaping pricing, portfolios and ROI‐driven brand decisions.
- Demonstrated ability to lead complex, global projects cross‐functionally.
- Highly organised, detail‐oriented and comfortable managing multiple priorities in a fast‐paced environment.
- A consumer‐centric mindset with genuine empathy for artists; a personal interest in art or a creative background is a strong advantage.
- Proficiency in a second language would be desirable.
About Colart
At Colart our mission is "inspire every artist in the world." We take pride in our heritage brands and the passionate people who bring them to life. We have 1000 employees across 13 countries and our products are sold in over 130 countries. Colart Group is the parent company of iconic art brands like Winsor & Newton, Liquitex, Lefranc Bourgeois, Conté à Paris, Charbonnel, Snazaroo and Reeves. We develop innovative products that inspire creativity at all levels, from professionals to hobbyists and students. Proudly B Corp certified, we are committed to sustainability with science‐based carbon reduction targets, creating financial, environmental, and social value. Sustainability shapes our culture, reducing environmental impact and enhancing social contributions through community engagement and artist wellbeing.
Diversity, Equity, and Inclusion
Many Voices. One Community. We are committed to being a company of choice, creating a workplace where every individual thrives, both professionally and personally.
If you are passionate about building a globally loved brand and want to help artists everywhere feel in colour, we would love to hear from you. Apply now and be part of shaping the future of Winsor & Newton.
Global Senior Brand Manager - Winsor & Newton in London employer: Colart
Colart is an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration in the heart of White City, West London. With a comprehensive benefits package, including a hybrid working model and generous annual leave, employees are empowered to thrive both personally and professionally. The company prioritises sustainability and diversity, providing ample opportunities for growth and innovation within a globally recognised brand that inspires artists worldwide.
StudySmarter Expert Advice🤫
We think this is how you could land Global Senior Brand Manager - Winsor & Newton in London
✨Tip Number 1
Network like a pro! Reach out to people in the art and brand management sectors. Attend industry events, join relevant online groups, and don’t be shy about sliding into DMs. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your passion for art! When you get the chance to chat with potential employers, share your personal experiences with Winsor & Newton products or your creative journey. This will help you stand out as someone who truly understands the brand.
✨Tip Number 3
Prepare for interviews by researching the latest trends in the art materials market. Be ready to discuss how you can keep Winsor & Newton culturally relevant and competitive. We want to see your commercial sharpness in action!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Colart family.
We think you need these skills to ace Global Senior Brand Manager - Winsor & Newton in London
Some tips for your application 🫡
Show Your Passion for Art:When you're writing your application, let your love for art shine through! Share any personal experiences or projects that highlight your creative side and how they connect to the Winsor & Newton brand.
Be Commercially Sharp:Make sure to demonstrate your understanding of brand management and commercial acumen. Use specific examples from your past experiences to show how you've successfully driven brand growth and innovation.
Tailor Your Application:Don’t just send a generic application! Tailor your CV and cover letter to reflect the key responsibilities and qualifications mentioned in the job description. This shows us you’ve done your homework and are genuinely interested in the role.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and helps us keep track of all the amazing talent out there!
How to prepare for a job interview at Colart
✨Know Your Brand Inside Out
Before the interview, dive deep into Winsor & Newton's history, values, and product ranges. Understand their unique selling points and how they resonate with artists. This knowledge will help you articulate how your vision aligns with the brand's future.
✨Showcase Your Commercial Acumen
Be prepared to discuss your experience in brand management, particularly in innovation-led environments. Bring examples of how you've shaped pricing strategies or driven ROI in previous roles. This will demonstrate your ability to make data-driven decisions that support brand growth.
✨Emphasise Cross-Functional Collaboration
Highlight your experience working with diverse teams, such as marketing, finance, and operations. Share specific examples of how you've successfully led global projects and navigated complex stakeholder relationships. This will show your capability to drive initiatives from insight to execution.
✨Demonstrate Your Passion for Art
Since this role requires empathy for artists, share your personal connection to art or creativity. Whether it's a hobby or professional background, showing genuine enthusiasm for the artistic community will set you apart and align you with the brand's mission.
