At a Glance
- Tasks: Lead the strategy and growth of iconic Winsor & Newton art products.
- Company: Join Colart, a proud B Corp certified company with a rich heritage in art.
- Benefits: Enjoy a competitive salary, comprehensive benefits, and a hybrid working model.
- Other info: Be part of a diverse community committed to sustainability and artist wellbeing.
- Why this job: Shape the future of a globally loved brand and inspire artists worldwide.
- Qualifications: Degree-level education and proven brand management experience required.
The predicted salary is between 50000 - 60000 £ per year.
Are you ready to shape the future of one of the world’s most iconic art brands? We are looking for a commercially sharp and creatively curious Global Senior Brand Manager to lead the strategy and growth of key Winsor & Newton product ranges, ensuring they remain culturally relevant, globally competitive and unmistakably true to the brand.
Your Role as Global Senior Brand Manager
Since 1832, Winsor & Newton has combined artistic insight with scientific expertise to create exceptional art materials. In this global, end‑to‑end role, you will own the strategy, innovation and performance of key product portfolios – with particular focus on the Masterpiece and Gallery Classic ranges. Working within the Global Brand Team, you will partner cross‑functionally with Sustainability & Innovation, Operations, Finance and regional markets to move ideas from early insight through to flawless global execution. You’ll balance deep empathy for artists with strong commercial rigour, ensuring every product has a clear consumer rationale, compelling reason‑to‑believe and premium craft cues worthy of a heritage icon.
Key Responsibilities
- Insight: Continuously monitor consumer behaviour, cultural and category trends, competitor activity and customer needs. Translate insight into clear, actionable recommendations that ensure the Global Brand Team’s work remains relevant, distinctive and grounded in real artist needs.
- Brand Strategy & Planning: Interpret the Global Brand Strategy into a clear portfolio approach for allocated ranges, shaping innovation roadmaps, brand priorities and annual plans in partnership with Product Marketing. Ensure strategic choices are insight‑led, commercially robust and support long‑term brand equity and growth.
- Product & Shopper Excellence: Develop product messaging, reasons‑to‑believe and commercial toolkits for allocated ranges, ensuring alignment with brand guidelines and strategic direction. Brief Creative and Digital teams and support the development of packaging, POS and shopper materials to enable strong execution in‑market.
- Market Leadership: Act as a key interface with regional and local markets, building strong relationships, sharing insight and championing best practice. Support market‑led growth opportunities while maintaining global brand consistency.
Qualifications and Experience
- Degree‑level education (or equivalent) with proven experience in brand management, ideally within innovation‑led or portfolio‑driven environments.
- Strong commercial and financial acumen, with experience shaping pricing, portfolios and ROI‑driven brand decisions.
- Demonstrated ability to lead complex, global projects cross‑functionally.
- Highly organised, detail‑oriented and comfortable managing multiple priorities in a fast‑paced environment.
- A consumer‑centric mindset with genuine empathy for artists; a personal interest in art or a creative background is a strong advantage.
- Proficiency in a second language would be desirable.
About Colart
At Colart our mission is "inspire every artist in the world." We take pride in our heritage brands and the passionate people who bring them to life. We have 1000 employees across 13 countries and our products are sold in over 130 countries. Colart Group is the parent company of iconic art brands like Winsor & Newton, Liquitex, Lefranc Bourgeois, Conté à Paris, Charbonnel, Snazaroo and Reeves. We develop innovative products that inspire creativity at all levels, from professionals to hobbyists and students. Proudly B Corp certified, we are committed to sustainability with science‑based carbon reduction targets, creating financial, environmental, and social value. Sustainability shapes our culture, reducing environmental impact and enhancing social contributions through community engagement and artist wellbeing.
Diversity, Equity, and Inclusion
Many Voices. One Community. We are committed to being a company of choice, creating a workplace where every individual thrives, both professionally and personally.
If you are passionate about building a globally loved brand and want to help artists everywhere feel in colour, we would love to hear from you. Apply now and be part of shaping the future of Winsor & Newton.
Global Senior Brand Manager - Winsor & Newton employer: Colart
Colart is an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration in the heart of White City, West London. With a comprehensive benefits package, including a hybrid working model and a commitment to employee growth through diverse opportunities, we empower our team to thrive while shaping the future of iconic art brands like Winsor & Newton. Join us in our mission to inspire every artist in the world, where your passion for art can make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Global Senior Brand Manager - Winsor & Newton
✨Tip Number 1
Network like a pro! Reach out to people in the art and brand management sectors. Attend industry events, join relevant online groups, and don’t be shy about sliding into DMs. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your passion for art! When you get the chance to chat with potential employers, share your personal experiences with Winsor & Newton products or similar brands. Let them see your genuine enthusiasm for the industry and how it aligns with their mission.
✨Tip Number 3
Prepare for interviews by researching the company’s latest innovations and market strategies. Be ready to discuss how you can contribute to their goals, especially around brand strategy and consumer insights. Tailor your answers to reflect their values and objectives.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the team and shaping the future of Winsor & Newton. Let’s make it happen together!
We think you need these skills to ace Global Senior Brand Manager - Winsor & Newton
Some tips for your application 🫡
Show Your Passion for Art:When writing your application, let your love for art shine through! Share any personal experiences or projects that highlight your creative side and how they connect to the Winsor & Newton brand.
Be Commercially Sharp:Make sure to demonstrate your understanding of brand management and commercial acumen. Use specific examples from your past experiences that showcase your ability to drive growth and make strategic decisions.
Tailor Your Application:Don’t just send a generic application! Tailor your CV and cover letter to reflect the key responsibilities and qualifications mentioned in the job description. Show us how you fit into the role of Global Senior Brand Manager.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets to the right people and shows your enthusiasm for joining the Colart family!
How to prepare for a job interview at Colart
✨Know Your Brand Inside Out
Before the interview, dive deep into Winsor & Newton's history, values, and product ranges. Understand their unique selling points and how they resonate with artists. This knowledge will help you articulate how your vision aligns with the brand's mission.
✨Showcase Your Commercial Acumen
Be prepared to discuss specific examples of how you've driven brand growth in previous roles. Highlight your experience with pricing strategies, portfolio management, and ROI-driven decisions. Use data to back up your claims and demonstrate your analytical skills.
✨Emphasise Cross-Functional Collaboration
Since this role involves working with various teams, share experiences where you've successfully collaborated across departments. Discuss how you’ve navigated challenges and built relationships to achieve common goals, showcasing your teamwork and leadership abilities.
✨Demonstrate Your Empathy for Artists
Art is at the heart of Winsor & Newton, so express your genuine passion for creativity. Share personal stories or experiences that highlight your understanding of artists' needs and how you can translate that empathy into effective brand strategies.
