Regional Sales Manager in London

Love working with customers? Thrive on hitting targets? Join us and help shape the future of our brands across the South. As a key member of our commercial team, you will be responsible for delivering sales targets, strengthening customer relationships, and ensuring our brands show up brilliantly in-store and online.

Location: South of England (field-based)

Key Responsibilities

• Deliver sales, distribution and profitability targets across your region.
• Build strong customer relationships and lead structured territory planning.
• Forecast accurately and ensure high standards of in-store execution.
• Implement national campaigns and customer-specific promotions.
• Support demos, training, and events to drive sell-through and brand performance.
• Monitor and report competitor activity.

Digital Enablement

• Drive adoption of our B2B portal, supporting customers to use digital tools effectively.
• Use CRM and Power BI to analyse performance, plan activity, and improve execution.

New Business Development

• Identify and convert new business opportunities.
• Present compelling commercial proposals to expand distribution and visibility.

Cross-Functional Collaboration

• Work closely with marketing, trade marketing, digital teams and fellow RSMs.
• Align regional plans with national strategy for consistent brand execution.

Reporting & Administration

• Maintain accurate CRM records, forecasts, and performance reports.
• Attend national meetings, training sessions, and key industry events.

What We’re Looking For

Experience & Technical Requirements

• 3–5 years' experience in a field-based sales role.
• Strong commercial and analytical skills with the ability to translate insight into action.
• Experience in strategic account management and new business development.
• Good understanding of margins, trade spend, rebates and Gross-to-Net.
• Confident using CRM tools, Power BI, and Microsoft Office.
• Excellent communication and presentation skills.
• Full UK driving licence and willingness to travel extensively.

Skills & Personal Qualities

• Proactive and solution-oriented, always seeking continuous improvement.
• Strong interpersonal skills with the ability to influence and build trust.
• Results-driven, organised, and commercially aware.
• Collaborative team player with a positive approach.
• Analytical thinker with sound judgement and resilience.

About Colart

At Colart our mission is to "inspire every artist in the world." We take pride in our heritage brands and the passionate people who bring them to life. We have nearly 900 employees across 12 countries and our products are sold in over 130 countries. Colart Group is the parent company of iconic art brands like Winsor & Newton, Liquitex, Lefranc Bourgeois, Conté à Paris, Charbonnel, SNAZAROO and Reeves. We develop innovative products that inspire creativity at all levels, from professionals to hobbyists and students. Proudly B CorpTM certified, we are committed to sustainability with science-based carbon reduction targets, creating financial, environmental, and social value. Sustainability shapes our culture, reducing environmental impact and enhancing social contributions through community engagement and artist wellbeing.

Diversity, Equity, and Inclusion

Many Voices. One Community. We are committed to being a company of choice, creating a workplace where every individual thrives, both professionally and personally.

If you are passionate about Sales and have the skills to influence and build trust we would love to hear from you. Apply now to join our team and contribute to our continued success.