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- Tasks: Lead strategy and growth for iconic art brand Winsor & Newton's product ranges.
- Company: Join a globally recognised art brand with a rich heritage since 1832.
- Benefits: Enjoy a competitive salary, comprehensive benefits, and hybrid working options.
- Other info: Fast-paced environment with opportunities for global project leadership.
- Why this job: Shape the future of art materials while collaborating with creative minds.
- Qualifications: Degree-level education and experience in brand management required.
The predicted salary is between 50000 - 60000 £ per year.
Are you ready to shape the future of one of the world’s most iconic art brands? We are looking for a commercially sharp and creatively curious Global Senior Brand Manager to lead the strategy and growth of key Winsor & Newton product ranges, ensuring they remain culturally relevant, globally competitive and unmistakably true to the brand.
Location: White City, West London
Salary: £50,000 – £60,000, with a bonus potential of up to 5% of basic salary
Benefits: Comprehensive package including pension scheme, life insurance, employee assistance programme, 25 days’ annual leave, Colart product discounts, and a hybrid working model
Reports to: Global Head of Portfolio
Your Role as Global Senior Brand Manager:
Since 1832, Winsor & Newton has combined artistic insight with scientific expertise to create exceptional art materials. In this global, end-to-end role, you will own the strategy, innovation and performance of key product portfolios – with particular focus on the Masterpiece and Gallery Classic ranges. Working within the Global Brand Team, you will partner cross-functionally with Sustainability & Innovation, Operations, Finance and regional markets to move ideas from early insight through to flawless global execution. You’ll balance deep empathy for artists with strong commercial rigour, ensuring every product has a clear consumer rationale, compelling reason-to-believe and premium craft cues worthy of a heritage icon.
Key Responsibilities:
- Insight: Continuously monitor consumer behaviour, cultural and category trends, competitor activity and customer needs. Translate insight into clear, actionable recommendations that ensure the Global Brand Team’s work remains relevant, distinctive and grounded in real artist needs.
- Brand Strategy & Planning: Interpret the Global Brand Strategy into a clear portfolio approach for allocated ranges, shaping innovation roadmaps, brand priorities and annual plans in partnership with Product Marketing. Ensure strategic choices are insight-led, commercially robust and support long-term brand equity and growth.
- Innovation & Renovation: Lead the end-to-end innovation and renovation process for assigned ranges, with particular focus on Masterpiece and Gallery Classic portfolios. Own proposition development, positioning, pricing and packaging direction, ensuring the portfolio drives competitiveness, margin and consumer demand.
- Product & Shopper Excellence: Develop product messaging, reasons-to-believe and commercial toolkits for allocated ranges, ensuring alignment with brand guidelines and strategic direction. Brief Creative and Digital teams and support the development of packaging, POS and shopper materials to enable strong execution in-market.
- Market Leadership: Act as a key interface with regional and local markets, building strong relationships, sharing insight and championing best practice. Support market-led growth opportunities while maintaining global brand consistency.
Qualifications and Experience:
- Degree-level education (or equivalent) with proven experience in brand management, ideally within innovation-led or portfolio-driven environments.
- Strong commercial and financial acumen, with experience shaping pricing, portfolios and ROI-driven brand decisions.
- Demonstrated ability to lead complex, global projects cross-functionally.
- Highly organised, detail-oriented and comfortable managing multiple priorities in a fast-paced environment.
- A consumer-centric mindset with genuine empathy for artists; a personal interest in art or a creative background is a strong advantage.
- Proficiency in a second language would be desirable.
Global Senior Brand Manager – Winsor & Newton in London employer: Colart International Holdings Ltd.
Contact Detail:
Colart International Holdings Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Senior Brand Manager – Winsor & Newton in London
✨Tip Number 1
Network like a pro! Reach out to people in the art and brand management sectors, especially those connected to Winsor & Newton. Attend industry events or join online forums to make connections that could lead to job opportunities.
✨Tip Number 2
Show off your creativity! When you get the chance to interview, bring examples of your past work that demonstrate your innovative thinking and brand strategy skills. Make sure they see how you can contribute to the iconic Winsor & Newton brand.
✨Tip Number 3
Research is key! Dive deep into Winsor & Newton’s history, product ranges, and current market trends. This knowledge will not only impress during interviews but also help you tailor your approach to align with their brand values.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Winsor & Newton team.
We think you need these skills to ace Global Senior Brand Manager – Winsor & Newton in London
Some tips for your application 🫡
Show Your Passion for Art: When you're writing your application, let your love for art shine through! Share any personal experiences or projects that highlight your connection to the creative world. We want to see that you genuinely care about what Winsor & Newton stands for.
Be Commercially Sharp: Make sure to showcase your commercial acumen in your application. Talk about your experience with brand management and how you've driven growth in previous roles. We’re looking for someone who can balance creativity with business savvy!
Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the specific requirements of the Global Senior Brand Manager role. Highlight relevant skills and experiences that align with our needs at Winsor & Newton.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us that you’re proactive and really interested in joining our team!
How to prepare for a job interview at Colart International Holdings Ltd.
✨Know Your Brand Inside Out
Before the interview, dive deep into Winsor & Newton's history, values, and product ranges. Understand their unique selling points and how they resonate with artists. This knowledge will help you demonstrate your passion and alignment with the brand's vision.
✨Showcase Your Commercial Acumen
Be prepared to discuss your experience in brand management, especially in innovation-led environments. Bring examples of how you've shaped pricing strategies or driven portfolio decisions that resulted in measurable growth. This will highlight your ability to balance creativity with commercial rigour.
✨Emphasise Cross-Functional Collaboration
Since this role involves working with various teams, share specific instances where you've successfully collaborated across departments. Highlight how you’ve partnered with marketing, finance, or operations to bring a project to life, showcasing your teamwork skills and adaptability.
✨Demonstrate Consumer Insight Skills
Prepare to discuss how you've monitored consumer behaviour and translated insights into actionable strategies. Bring examples of how you've used market trends to inform product development or brand positioning, showing your ability to keep the brand relevant and competitive.