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- Tasks: Lead strategy and growth for iconic art brand Winsor & Newton's product ranges.
- Company: Join a renowned art materials company with a rich heritage since 1832.
- Benefits: Enjoy a competitive salary, comprehensive benefits, and hybrid working options.
- Other info: Dynamic role with opportunities for creativity and global collaboration.
- Why this job: Shape the future of art materials while making a real impact on artists worldwide.
- Qualifications: Degree-level education and experience in brand management required.
The predicted salary is between 50000 - 60000 £ per year.
Are you ready to shape the future of one of the world’s most iconic art brands? We are looking for a commercially sharp and creatively curious Global Senior Brand Manager to lead the strategy and growth of key Winsor & Newton product ranges, ensuring they remain culturally relevant, globally competitive and unmistakably true to the brand.
Location: White City, West London
Salary: £50,000 – £60,000, with a bonus potential of up to 5% of basic salary
Benefits: Comprehensive package including pension scheme, life insurance, employee assistance programme, 25 days’ annual leave, Colart product discounts, and a hybrid working model
Reports to: Global Head of Portfolio
Your Role as Global Senior Brand Manager:
Since 1832, Winsor & Newton has combined artistic insight with scientific expertise to create exceptional art materials. In this global, end-to-end role, you will own the strategy, innovation and performance of key product portfolios – with particular focus on the Masterpiece and Gallery Classic ranges. Working within the Global Brand Team, you will partner cross-functionally with Sustainability & Innovation, Operations, Finance and regional markets to move ideas from early insight through to flawless global execution. You’ll balance deep empathy for artists with strong commercial rigour, ensuring every product has a clear consumer rationale, compelling reason-to-believe and premium craft cues worthy of a heritage icon.
Key Responsibilities:
- Insight: Continuously monitor consumer behaviour, cultural and category trends, competitor activity and customer needs. Translate insight into clear, actionable recommendations that ensure the Global Brand Team’s work remains relevant, distinctive and grounded in real artist needs.
- Brand Strategy & Planning: Interpret the Global Brand Strategy into a clear portfolio approach for allocated ranges, shaping innovation roadmaps, brand priorities and annual plans in partnership with Product Marketing. Ensure strategic choices are insight-led, commercially robust and support long-term brand equity and growth.
- Innovation & Renovation: Lead the end-to-end innovation and renovation process for assigned ranges, with particular focus on Masterpiece and Gallery Classic portfolios. Own proposition development, positioning, pricing and packaging direction, ensuring the portfolio drives competitiveness, margin and consumer demand.
- Product & Shopper Excellence: Develop product messaging, reasons-to-believe and commercial toolkits for allocated ranges, ensuring alignment with brand guidelines and strategic direction. Brief Creative and Digital teams and support the development of packaging, POS and shopper materials to enable strong execution in-market.
- Market Leadership: Act as a key interface with regional and local markets, building strong relationships, sharing insight and championing best practice. Support market-led growth opportunities while maintaining global brand consistency.
Qualifications and Experience:
- Degree-level education (or equivalent) with proven experience in brand management, ideally within innovation-led or portfolio-driven environments.
- Strong commercial and financial acumen, with experience shaping pricing, portfolios and ROI-driven brand decisions.
- Demonstrated ability to lead complex, global projects cross-functionally.
- Highly organised, detail-oriented and comfortable managing multiple priorities in a fast-paced environment.
- A consumer-centric mindset with genuine empathy for artists; a personal interest in art or a creative background is a strong advantage.
- Proficiency in a second language would be desirable.
Global Senior Brand Manager – Winsor & Newton employer: Colart International Holdings Ltd.
Contact Detail:
Colart International Holdings Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Senior Brand Manager – Winsor & Newton
✨Tip Number 1
Network like a pro! Reach out to people in the art and brand management sectors. Attend events, join online forums, and connect with professionals on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your creativity! When you get the chance to meet potential employers, bring along a portfolio that highlights your past work and innovative ideas. This is your chance to demonstrate how you can shape the future of brands like Winsor & Newton.
✨Tip Number 3
Prepare for interviews by researching the company’s latest products and trends in the art materials market. Be ready to discuss how your insights can help them stay culturally relevant and competitive. We want to see your passion for the brand!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the team at Winsor & Newton. Let’s make your dream job a reality!
We think you need these skills to ace Global Senior Brand Manager – Winsor & Newton
Some tips for your application 🫡
Show Your Passion for Art: When you're writing your application, let your love for art shine through! Share any personal experiences or projects that highlight your connection to the creative world. We want to see that you genuinely care about the brand and its heritage.
Be Commercially Sharp: Make sure to showcase your commercial acumen in your application. Highlight any past experiences where you've successfully driven brand growth or managed product portfolios. We’re looking for someone who can balance creativity with business savvy!
Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the specific requirements of the Global Senior Brand Manager role. We appreciate when candidates show they’ve done their homework on Winsor & Newton and our values.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us that you’re proactive and keen to join our team at StudySmarter!
How to prepare for a job interview at Colart International Holdings Ltd.
✨Know Your Brand Inside Out
Before the interview, dive deep into Winsor & Newton's history, values, and product ranges. Understand their unique selling points and how they resonate with artists. This knowledge will help you demonstrate your passion and alignment with the brand during the conversation.
✨Showcase Your Commercial Acumen
Be prepared to discuss your experience in brand management, especially in innovation-led environments. Bring examples of how you've shaped pricing strategies or driven portfolio decisions that resulted in measurable growth. This will show that you have the commercial sharpness they're looking for.
✨Emphasise Your Consumer-Centric Mindset
Highlight your understanding of consumer behaviour and how it influences brand strategy. Share specific instances where you've translated insights into actionable recommendations. This will illustrate your ability to keep the brand relevant and aligned with artist needs.
✨Prepare for Cross-Functional Collaboration
Since the role involves working with various teams, think of examples where you've successfully collaborated across functions. Discuss how you’ve partnered with marketing, finance, or operations to drive projects forward. This will showcase your ability to navigate complex global projects effectively.