At a Glance
- Tasks: Lead marketing strategies to boost pupil recruitment and engagement at Cokethorpe School.
- Company: Cokethorpe School, a vibrant independent school set in beautiful Oxfordshire.
- Benefits: 33 days holiday, flexible hours, and a supportive community focused on growth.
- Other info: Join a dynamic team dedicated to helping every child flourish.
- Why this job: Make a real impact in education while driving the school's growth and innovation.
- Qualifications: Proven leadership in marketing and a passion for independent education.
The predicted salary is between 60000 - 80000 £ per year.
Unique opportunity at the heart of Cokethorpe School. Cokethorpe School is seeking an exceptional Director of Marketing, Admissions & Engagement. As a Senior Leadership Team member reporting to the Head, the Director of Marketing, Admissions and Engagement strategically drives the school’s growth agenda. The role owns public presentation, pupil recruitment, and relationship building across all stakeholders, including prospective families, alumni, and governors. In a competitive private school landscape, this role differentiates the school via its core values and drives pupil growth.
The role has three core strategic pillars:
- Leading a best-in‑class demand generation and brand program;
- Providing strategic direction and data intelligence to the Admissions team;
- Owning the school’s External Relations Strategy and KPI framework at SLT level.
Day‑to‑day operational delivery sits with the Head of Marketing and Admissions Registrar and their respective teams; the Director’s focus is on setting direction, driving performance and raising the school’s profile. The postholder will be a visible champion for the school, combining a demand‑generation mindset with commercial rigour, data‑led decision‑making and a genuine passion for independent education. They will be equally comfortable influencing at board level and representing the school at external events, in the local community and in the wider education sector.
This role requires a commercially astute and highly motivated leader who is driven by outcomes. They will be energised by achieving tangible results and will bring a relentless focus on impact, performance and continuous improvement. An exceptional communicator and natural storyteller, they will be able to articulate the school’s ethos, vision and distinctive qualities with authenticity and conviction. The ideal candidate will see the bigger picture, identify opportunities for growth and innovation, and translate ambitious plans into successful delivery through effective leadership and collaboration.
Why Cokethorpe? Set within 150 acres of beautiful Oxfordshire parkland near Witney, Cokethorpe is a thriving independent day school for around 600 pupils aged 4–18. We are a school where ambition and belonging go hand in hand. Our community is characterised by warmth, purpose and a shared commitment to helping every child flourish. For the successful candidate, this role offers significant variety, responsibility and impact.
Hours and Benefits: Full‑time, year‑round position Monday to Friday, 8.30am–5.00pm. Flexibility is required to meet the demands of the role. Reduced holiday working hours (9.00am–4.00pm) may be possible during School holiday periods, subject to workload. 33 days’ holiday per annum, inclusive of bank holidays and the Christmas site closure. Further benefits are listed in the job description.
Safeguarding: Cokethorpe School is committed to safeguarding and promoting the welfare of children and young people. Applicants must be willing to undergo child protection screening appropriate to the post, including checks with past employers and the Disclosure and Barring Service. Cokethorpe School is an equal opportunities employer.
Director of Marketing, Admissions & Engagement in Witney employer: Cokethorpe Educational Trust Ltd
Cokethorpe School is an exceptional employer, offering a unique opportunity to lead marketing and admissions in a vibrant educational environment set within 150 acres of stunning Oxfordshire parkland. With a strong commitment to employee growth, a supportive work culture, and a focus on achieving meaningful outcomes, the school fosters a sense of belonging and ambition among its staff. The role of Director of Marketing, Admissions & Engagement not only provides significant responsibility and impact but also allows for flexibility and generous holiday benefits, making it an attractive place for passionate educators to thrive.
Contact Details:
Cokethorpe Educational Trust Ltd Recruitment Team