At a Glance
- Tasks: Lead marketing strategies and drive growth for a cutting-edge oracle infrastructure provider.
- Company: Join Atlas Oracle, a leader in on-chain data solutions affiliated with CoinMarketCap.
- Benefits: Dynamic work environment, impactful role, and the chance to shape the future of DeFi.
- Other info: Collaborate with industry leaders and enjoy a fast-paced startup culture.
- Why this job: Make a real difference in decentralised finance while working with top-tier technology.
- Qualifications: Experience in Web3 marketing and a passion for innovative tech solutions.
The predicted salary is between 80000 - 100000 £ per year.
Company Overview
Atlas Oracle is a premier on‑chain oracle infrastructure provider affiliated with CoinMarketCap (CMC). We bridge the gap between real‑world data and smart contracts by providing highly configurable, secure, and reliable data feeds. Unlike traditional oracles that rely on third‑party aggregators, Atlas leverages CMC’s extensive first‑party data network — encompassing over 370 centralized exchanges and 535 decentralized exchanges — to deliver unparalleled accuracy and market coverage. Our core innovation, the ConsensusScore, offers a multi‑dimensional assessment of price credibility based on source diversity, price convergence, and manipulation cost. This allows DeFi protocols to implement tiered risk protection, setting a new standard for on‑chain security. As we aggressively expand our market share, measured by Total Value Secured (TVS), we are seeking a dynamic leader to drive our marketing and growth initiatives.
Role Summary
The role is a pivotal leader responsible for defining and executing the comprehensive go‑to‑market strategy for Atlas Oracle. This hybrid role requires a strategic thinker who can seamlessly blend brand marketing, product positioning, and data‑driven growth tactics. You will work directly with the CEO to elevate Atlas Oracle’s brand presence, clearly articulate our competitive advantages (such as first‑party data superiority and the ConsensusScore mechanism), and drive the adoption of our oracle solutions across the DeFi ecosystem. Your primary objective will be to accelerate the growth of our TVS by attracting high‑value DeFi protocols, particularly those vulnerable to oracle exploits or requiring granular configurability. You will orchestrate campaigns that position Atlas Oracle as the most secure, flexible, and reliable alternative to incumbent providers like Chainlink, Pyth, and RedStone.
Key Responsibilities
- Strategic Marketing & Brand Positioning
- Brand Narrative Development: Craft and refine the Atlas Oracle brand story, emphasizing our unique affiliation with CoinMarketCap and our position as a first‑party data originator. Ensure consistent messaging across all channels that highlights our core differentiators: granular configurability, the 4‑layer validation framework, and the ConsensusScore mechanism.
- Competitive Positioning: Continuously monitor the oracle landscape (e.g., Chainlink, RedStone, Pyth) using platforms like DeFi Llama to identify market gaps. Develop targeted messaging that addresses the specific pain points of DeFi protocols, such as the high costs and rigidity of incumbent solutions or the vulnerability to flash loan manipulation.
- Content Strategy & Thought Leadership: Oversee the creation of high‑impact technical and business content. This includes whitepapers, case studies, blog posts, and technical deep‑dives that educate the market on oracle vulnerabilities (e.g., the Aave CAPO incident) and how Atlas Oracle’s architecture mitigates these risks.
- Growth & Acquisition (TVS Expansion)
- Go‑to‑Market (GTM) Execution: Design and execute GTM campaigns tailored to our primary target segments, including BNB Chain native protocols, newly launching DeFi projects, and mid‑tier lending platforms. Focus on accelerating the adoption of our self‑service portal to reduce integration friction.
- Demand Generation: Implement data‑driven acquisition strategies across digital channels, social media (Twitter/X, LinkedIn), and crypto‑native communities. Utilize analytics to optimize conversion funnels and drive qualified leads to the Business Development team.
- Ecosystem Partnerships: Collaborate with L1/L2 ecosystems, particularly the BNB Chain and opBNB networks, to establish Atlas Oracle as the preferred infrastructure provider. Develop co‑marketing initiatives with integrated protocols to amplify our reach and demonstrate real‑world utility.
- Product Marketing & Sales Enablement
- Sales Collateral Development: Equip the BD team with compelling materials, including pitch decks, battle cards, and objection‑handling guides. Ensure the team is prepared to effectively counter objections related to incumbent dominance or speed‑focused competitors.
- Product Launch Campaigns: Lead the marketing efforts for new feature releases, such as the upcoming transition to a hybrid push/pull oracle model. Translate complex technical specifications into clear, value‑driven benefits for developers and protocol founders.
- Community Engagement: Build and nurture a community of developers, protocol founders, and DeFi enthusiasts. Organize AMAs, technical workshops, and hackathon sponsorships to foster grassroots advocacy and technical integration.
- Analytics & Performance Measurement
- Metrics Tracking: Establish and monitor key performance indicators (KPIs) related to brand awareness, lead generation, and ultimately, TVS growth.
- Market Intelligence: Utilize tools like DeFi Llama and SimilarWeb to track competitor TVS, market share shifts, and web traffic trends. Provide regular insights to the executive team to inform product roadmap and strategic pivots.
Qualifications & Experience
- Industry Expertise: Proven experience in marketing or growth roles within the Web3, DeFi, or blockchain infrastructure sectors. A deep understanding of how smart contracts, lending protocols, and DEXs utilize oracle data is essential.
- Strategic Vision: Demonstrated ability to design and execute successful go‑to‑market strategies for technical products. Experience in positioning challenger brands against entrenched market leaders is highly desirable.
- Technical Fluency: Ability to comprehend and communicate complex technical concepts, such as TWAP calculations, peg validation, and cryptographic security models, to both technical and non‑technical audiences.
- Data‑Driven Approach: Strong analytical skills with the ability to translate market data and campaign performance metrics into actionable growth strategies.
- Agility & Execution: A hands‑on leader who thrives in a fast‑paced, startup environment. Capable of managing multiple high‑priority initiatives simultaneously while maintaining meticulous attention to detail.
Why Join Atlas Oracle?
By joining Atlas Oracle, you will be at the forefront of securing the next generation of decentralized finance. You will leverage the unmatched resources and reputation of CoinMarketCap to scale an infrastructure product that solves critical industry vulnerabilities. We offer a dynamic work environment where your strategic initiatives will have a direct and measurable impact on the safety and growth of the DeFi ecosystem.
Head of Marketing & Growth, Atlas Oracle in London employer: CoinMarketCap
Atlas Oracle is an exceptional employer that offers a vibrant and innovative work culture, where employees are empowered to drive meaningful change in the DeFi landscape. With access to the extensive resources of CoinMarketCap, team members can expect unparalleled growth opportunities and the chance to make a significant impact on the future of decentralized finance. Join us in a dynamic environment that values creativity, collaboration, and strategic thinking, all while working at the cutting edge of blockchain technology.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing & Growth, Atlas Oracle in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the DeFi and blockchain space. Attend meetups, webinars, and conferences to meet potential employers and industry leaders. Remember, it’s all about who you know!
✨Tip Number 2
Show off your expertise! Create content that showcases your knowledge of marketing strategies in the Web3 space. Whether it's a blog post or a LinkedIn article, let your voice be heard. This can catch the eye of hiring managers looking for someone just like you.
✨Tip Number 3
Don’t just apply, engage! When you find a role that excites you, reach out directly to the company through our website. Show genuine interest in their mission and how you can contribute to their growth. A personal touch can make all the difference.
✨Tip Number 4
Prepare for interviews by understanding the company’s products and market position. Dive deep into Atlas Oracle’s offerings and think about how you can help elevate their brand presence. Being well-prepared shows you’re serious about the role and ready to hit the ground running.
We think you need these skills to ace Head of Marketing & Growth, Atlas Oracle in London
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for the role and the company shine through. We want to see that you’re genuinely excited about the opportunity to lead marketing and growth at Atlas Oracle!
Tailor Your Application:Make sure to customise your CV and cover letter to highlight relevant experience in Web3, DeFi, or blockchain infrastructure. We love seeing how your background aligns with our mission and the specific challenges we face.
Be Data-Driven:Since this role is all about data-driven growth tactics, don’t forget to include examples of how you've used analytics to drive results in previous roles. Show us your analytical skills and how they can benefit Atlas Oracle!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to join our team!
How to prepare for a job interview at CoinMarketCap
✨Know Your Stuff
Make sure you understand the ins and outs of Atlas Oracle's offerings, especially the ConsensusScore and how it differentiates from competitors like Chainlink. Brush up on the latest trends in DeFi and oracle technology so you can speak confidently about how you would position the brand.
✨Craft Your Narrative
Prepare a compelling personal story that aligns with Atlas Oracle’s mission. Highlight your previous experiences in marketing or growth roles within the Web3 or blockchain sectors, and be ready to discuss how you can leverage that experience to elevate the brand presence.
✨Data-Driven Mindset
Showcase your analytical skills by discussing how you’ve used data to drive marketing strategies in the past. Be prepared to talk about specific metrics you've tracked and how they informed your decisions, especially in relation to demand generation and lead acquisition.
✨Engage with the Community
Demonstrate your understanding of community engagement in the DeFi space. Share ideas on how you would build relationships with developers and protocol founders, perhaps through AMAs or hackathons, to foster grassroots advocacy for Atlas Oracle.
