At a Glance
- Tasks: Lead impactful product launches and marketing strategies across EMEA.
- Company: Join Coinbase, a remote-first company revolutionising finance.
- Benefits: Competitive salary, equity options, and comprehensive health benefits.
- Other info: Dynamic team environment with opportunities for growth and collaboration.
- Why this job: Make a real difference in the future of finance with innovative products.
- Qualifications: 5+ years in product marketing and strong analytical skills required.
The predicted salary is between 78840 - 87600 £ per year.
Ready to do the most impactful work of your career? At Coinbase, we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency; it’s a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for "good enough," you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called “surges.”
Coinbase is building the everything exchange to give retail customers access to crypto, equities trading, high-yield savings, borrowing, and lending. As Product Marketing Manager, EMEA, you will lead regional go-to-market strategy and execution for our consumer offerings, connecting Global Consumer product teams with International Marketing. Based in our London office, you will work with partners across Europe and the US to turn global product direction into locally relevant launches and campaigns across EMEA.
What You’ll Do
- Lead consumer product launches across EMEA, from audience research and positioning through launch execution, adoption, and evaluation.
- Adapt global product strategies into regional marketing plans that reflect customer needs, market conditions, product availability, and local regulatory requirements.
- Shape audience segmentation, messaging, and value propositions that make complex products clear and relevant to retail customers.
- Partner with Product, Engineering, Design, Growth, CRM, Data Analytics, and Legal/Compliance to align launch plans, customer communications, and the product experience.
- Deliver integrated campaigns across paid, owned, and partner channels to drive customer acquisition, activation, engagement, and retention.
- Test growth opportunities, including direct mail, events, and partnerships, using clear hypotheses and success measures.
- Improve campaign and lifecycle performance with Growth and Analytics partners, applying customer insights and test results to guide investment and scale effective approaches.
Required Skills and Experience
- 5+ years of experience in product marketing, go-to-market strategy, or consumer growth marketing.
- Experience owning product launches or integrated marketing programs across multiple channels and customer lifecycle stages.
- Ability to translate complex products into clear positioning, customer benefits, and actionable marketing plans.
- Demonstrated success adapting global strategies for regional markets, influencing cross-functional partners, and delivering through ambiguity.
- Analytical skills, including defining success measures, interpreting campaign and customer data, and using findings to improve results.
- Strong written and verbal communication skills, with experience managing concurrent projects and coordinating stakeholders.
- Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.
Pay Transparency Notice: The target annual base salary for this position can range as detailed below. Total compensation may also include equity and bonus eligibility and benefits (including medical, dental, and vision). Annual base salary range (excluding equity and bonus): £78,840 — £87,600 GBP.
Application Limit: Candidates may submit a maximum of 3 applications within a 6-month period.
Equal Opportunity Employer: Coinbase is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or genetic information. Applicants with criminal histories will be considered consistent with applicable federal, state, and local laws.
Accommodations: If you are an individual with a disability who needs a reasonable accommodation, email us your request and contact info at accommodations(at)coinbase.com.
Data Privacy & Arbitration: By submitting your application, you agree to our Candidate Privacy Notice.
Product Marketing Manager - EMEA in London employer: Coinbase
At Coinbase, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation. Our commitment to employee growth is evident through tailored development opportunities and a supportive environment that values diversity and inclusion. Located in a vibrant international market, our team enjoys the unique advantage of working with high-net-worth clients while contributing to a mission-driven company that prioritises customer outcomes.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager - EMEA in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Coinbase and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Coinbase are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Coinbase on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Coinbase. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Manager - EMEA in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Coinbase. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Coinbase:Show us that you’ve done your homework! In your application, briefly mention what you admire about Coinbase’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Coinbase
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Coinbase will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Coinbase, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
