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- Tasks: Lead demand generation campaigns and create engaging content to attract institutional buyers.
- Company: Join Talos, a pioneering tech firm in the digital asset market.
- Benefits: Competitive salary, equity options, bonuses, and a hybrid work environment.
- Other info: Opportunity to build your own strategies in a supportive, innovative culture.
- Why this job: Shape the future of digital assets while working with a diverse, global team.
- Qualifications: Experience in demand generation and strong analytical skills required.
The predicted salary is between 96000 - 120000 £ per year.
Location: London, NYC
Employment Type: Full time
Department: Operations
Compensation: $120K – $150K, Offers Equity, Offers Bonus
Institutional Fabric for the Digital Asset Market
Founded in 2018, Talos provides institutional-grade trading technology for the global digital asset market, powering many of the major players in the crypto ecosystem. Our mission is clear: to advance the mass adoption of digital assets by seamlessly connecting institutions to the digital asset ecosystem. We are committed to building the most innovative and trusted platform in the world, supporting the entire trading lifecycle.
At Talos, you’ll find an environment that champions kindness and respect, values diverse perspectives, and upholds inclusivity at every turn. We believe every member of our team brings invaluable insights and abilities that drive Talos forward. In our pursuit of excellence, we foster a culture of trust, integrity, collaboration, and mutual growth.
We are a tight-knit yet globally distributed team of highly experienced engineers and business leaders, with hubs in New York, London, Singapore, and Cyprus. Whether in-office or remote, you’ll be part of a hybrid-friendly environment where your unique talents and insights will play a crucial role in building something extraordinary.
The Demand Generation Lead will own the full funnel – from building awareness through thought leadership campaigns and audience‑specific advertising, to capturing interest with high‑conversion gated assets like playbooks, RFP kits, and demo content, to nurturing prospects through segmented email sequences and intelligent retargeting, through to delivering qualified leads to the sales team with the context and scoring logic they need to convert. The role sits at the intersection of campaign strategy, channel execution, content organization, and sales collaboration – translating Talos’s product positioning into targeted programs, and converting market signals into timed, relevant outreach.
This is a high‑agency role. There is no established playbook to inherit – you will build one. You’ll identify the highest‑leverage programs, make the case for them, execute without waiting for direction, and hold yourself accountable to pipeline outcomes. Much of what you accomplish will depend on influence rather than authority: getting content, design, and sales aligned behind a shared agenda, and earning the trust of teams whose collaboration you need but cannot direct. Strong messaging judgment, analytical discipline, and an understanding of how institutional buyers evaluate vendors will matter as much as technical marketing proficiency.
Responsibilities
- Campaign strategy
- Design demand generation programs end-to-end – from audience definition and asset planning through distribution, nurture, and handoff to sales – aligned to the buyer journey for Talos’s core ICP segments: global banks, institutional brokers, asset managers, hedge funds, retail brokers, and neobanks.
Demand Generation Lead in London employer: Coin Metrics
Contact Detail:
Coin Metrics Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Demand Generation Lead in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. The more connections you make, the better your chances of landing that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your work and achievements. This is your chance to shine and demonstrate what you can bring to the table, especially for a role as dynamic as Demand Generation Lead.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand Talos’s mission and values, and think about how your experience aligns with their goals. This will help you stand out and show that you’re genuinely interested in being part of their team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining Talos and ready to contribute to their innovative journey in the digital asset market.
We think you need these skills to ace Demand Generation Lead in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Demand Generation Lead role. Highlight your experience with campaign strategy and demand generation, and show us how you can connect with institutional buyers. We want to see how your skills align with our mission at Talos!
Showcase Your Achievements: When detailing your past experiences, focus on specific achievements that demonstrate your ability to drive results. Use metrics where possible to quantify your success in previous roles. This helps us understand the impact you've made and how you can contribute to our team.
Be Authentic: We value diverse perspectives and authenticity, so let your personality shine through in your application. Share your passion for digital assets and how you envision contributing to our mission. We’re looking for someone who fits into our culture of trust and collaboration.
Apply Through Our Website: To ensure your application gets the attention it deserves, make sure to apply directly through our website. This way, we can easily track your application and get back to you faster. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Coin Metrics
✨Know Your Audience
Before the interview, research Talos and its target market. Understand the needs of institutional buyers like heads of trading and CTOs. This will help you tailor your responses and demonstrate that you can speak their language.
✨Showcase Your Strategic Thinking
Be prepared to discuss your approach to designing demand generation programs. Share specific examples of how you've built campaigns from scratch, focusing on audience definition and asset planning. Highlight your ability to align these strategies with the buyer journey.
✨Demonstrate Collaboration Skills
Since this role requires working across teams, come ready with examples of how you've successfully collaborated with content, design, and sales teams in the past. Emphasise your ability to influence without authority and how you’ve earned trust in previous roles.
✨Prepare for Analytical Questions
Expect questions about how you measure success in demand generation. Be ready to discuss metrics you’ve used to evaluate campaign performance and how you’ve adjusted strategies based on data insights. This shows your analytical discipline and understanding of the market.