At a Glance
- Tasks: Lead demand generation campaigns and manage marketing initiatives to drive growth.
- Company: Cohesity is a leader in AI-powered data security, trusted by top global enterprises.
- Benefits: Enjoy flexible work options, corporate perks, and a vibrant company culture.
- Why this job: Join a dynamic team making an impact in cybersecurity and data protection.
- Qualifications: Experience in B2B software marketing, especially in cybersecurity or IT infrastructure.
- Other info: Opportunity to work closely with partners and attend events across the UK & Benelux.
The predicted salary is between 43200 - 72000 £ per year.
Job Description
Cohesity is the leader in AI-powered data security. Over 13,600 enterprise customers, including over 85 of the Fortune 100 and nearly 70% of the Global 500, rely on Cohesity to strengthen their resilience while providing Gen AI insights into their vast amounts of data. Formed from the combination of Cohesity with Veritas' enterprise data protection business, the company's solutions secure and protect data on-premises, in the cloud, and at the edge. Backed by NVIDIA, IBM, HPE, Cisco, AWS, Google Cloud, and others, Cohesity is headquartered in Santa Clara, CA, with offices around the globe.
We've been named a Leader by multiple analyst firms and have been globally recognized for Innovation, Product Strength, and Simplicity in Design , and our culture.
Want to join the leader in AI-powered data security?
We're looking for a high-impact Demand Generation, Channel & Field Marketing Manager to join our UKI team at a leading software vendor in backup and cyber resilience.
This role is a key contributor to our regional growth, responsible for executing end-to-end demand generation programs, managing channel marketing initiatives, and delivering field events that support pipeline creation and partner success.
You'll be instrumental in driving qualified leads, nurturing prospects, enabling partners, and translating business goals into marketing campaigns that deliver measurable results. This role requires strong regional experience, a hands-on approach, and the ability to work closely with both internal teams and external partners – including being on-site with UK partners when needed.
HOW YOU'LL SPEND YOUR TIME HERE:
Demand Generation & Lead Management
- Plan and execute integrated multi-channel campaigns (email, social, digital, events, partner co-marketing) to attract, engage, and convert prospects
- Manage the full lead lifecycle – from segmentation and nurturing to sales handoff and pipeline tracking
- Leverage marketing automation platforms and tools like 6sense to deliver targeted content and improve conversion rates
Channel Marketing & Partner Enablement
- Build strong relationships with channel partners to support joint go-to-market initiatives
- Align regional channel marketing plans with sales priorities and business targets
- Execute co-branded marketing programs, partner campaigns, and training initiatives
- Be on-site with UK partners as needed to support alignment, execution, and enablement
Event Marketing & Regional Campaigns
- Plan and manage field events, including partner events, executive roundtables, and industry trade shows across the UK & Benelux
- Support webinars and regional campaigns to drive awareness and demand
- Collaborate with partners and internal teams on event logistics, promotion, and follow-up
Performance Reporting & Cross-Functional Collaboration
- Track and analyse campaign performance across channels; provide insights to optimize effectiveness and ROI
- Work closely with sales, marketing operations, presales, and partner teams to ensure alignment and cohesive execution
- Clearly communicate plans, results, and insights to stakeholders
WE'D LOVE TO TALK TO YOU IF YOU HAVE MANY OF THE FOLLOWING:
- Proven experience in demand generation, field marketing, and channel marketing within B2B software – ideally in cybersecurity or IT infrastructure
- Solid understanding of the UK market and experience working with regional channel partners
- Demonstrated success in planning and executing regional events – from partner programs to executive briefings
- A data-driven mindset with strong skills in performance tracking, analysis, and reporting
- Familiarity with Salesforce and lead management
- Experience managing the full lead funnel – from acquisition through to sales conversion
- Willingness and flexibility to be on-site with UK partners when needed
- Strong collaboration and stakeholder engagement skills across sales, ops, presales, and marketing
IT WOULD BE GREAT IF YOU ALSO HAVE:
- Familiarity with the Benelux market and its partner ecosystem
- Background in data protection, cloud infrastructure, or cybersecurity marketing
- Experience developing localized content, partner toolkits, or enablement resources
Data Privacy Notice for Job Candidates:
For information on personal data processing, please see our Privacy Policy.
Equal Employment Opportunity Employer (EEOE)
Cohesity is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.
If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at 1-855-9COHESITY or talent@cohesity.com for assistance.
In-Office Expectations
Cohesity employees who are within a reasonable commute (e.g. within a forty-five (45) minute average travel time) work out of our core offices 2-3 days a week of their choosing.
Demand Generation, Channel & Field Marketing Manager - UKI & Benelux employer: Cohesity
Contact Detail:
Cohesity Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Demand Generation, Channel & Field Marketing Manager - UKI & Benelux
✨Tip Number 1
Familiarise yourself with Cohesity's products and their unique selling points. Understanding how their AI-powered data security solutions work will help you articulate your value during interviews and discussions.
✨Tip Number 2
Network with professionals in the cybersecurity and IT infrastructure sectors, especially those who have experience with demand generation and channel marketing. Engaging with these individuals can provide insights into the role and potentially lead to referrals.
✨Tip Number 3
Stay updated on the latest trends in demand generation and field marketing, particularly within the B2B software space. Being knowledgeable about current strategies and tools will demonstrate your commitment and expertise in the field.
✨Tip Number 4
Prepare to discuss specific examples of successful campaigns you've managed in the past. Highlighting measurable results and your ability to drive leads will showcase your skills and fit for the role.
We think you need these skills to ace Demand Generation, Channel & Field Marketing Manager - UKI & Benelux
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Demand Generation, Channel & Field Marketing Manager position. Tailor your application to highlight relevant experience in demand generation and channel marketing.
Highlight Relevant Experience: In your CV and cover letter, emphasise your proven experience in B2B software marketing, particularly in cybersecurity or IT infrastructure. Use specific examples to demonstrate your success in planning and executing regional events and campaigns.
Showcase Data-Driven Skills: Cohesity values a data-driven mindset. Make sure to include any experience you have with performance tracking, analysis, and reporting. Mention tools like Salesforce or marketing automation platforms that you've used to manage leads and campaigns.
Personalise Your Application: Address your application to the hiring manager if possible, and personalise your cover letter to reflect your understanding of Cohesity's mission and how your skills align with their goals. This shows genuine interest and effort.
How to prepare for a job interview at Cohesity
✨Know Your Demand Generation Strategies
Familiarise yourself with various demand generation strategies, especially those relevant to B2B software and cybersecurity. Be prepared to discuss specific campaigns you've executed and the results they achieved.
✨Understand the UKI & Benelux Markets
Research the UK and Benelux markets thoroughly. Understand the unique challenges and opportunities in these regions, and be ready to share how your experience aligns with their specific needs.
✨Showcase Your Event Management Skills
Be ready to talk about your experience in planning and executing regional events. Highlight any successful events you've managed, focusing on how they contributed to lead generation and partner engagement.
✨Demonstrate Data-Driven Decision Making
Prepare to discuss how you track and analyse campaign performance. Share examples of how you've used data to optimise marketing efforts and improve ROI, as this role requires a strong analytical mindset.