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- Tasks: Lead innovative marketing strategies for the Public Sector, driving awareness and generating leads.
- Company: Join Cognizant, a leader in tech solutions with a focus on public sector impact.
- Benefits: Enjoy hybrid work flexibility, wellbeing programs, and opportunities for professional growth.
- Why this job: Make a real difference in public services while collaborating with top marketing talent.
- Qualifications: Experience in public sector marketing and strong communication skills are essential.
- Other info: Dynamic role with opportunities to innovate and adapt in a fast-paced environment.
The predicted salary is between 36000 - 60000 £ per year.
The Public Sector Marketing Lead develops integrated marketing strategies to boost awareness, generate leads, and strengthen client relationships for Cognizant’s Public Sector Business—including health services, government, education, defence, transport and public institutions.
Candidates must have experience in public sector technology marketing, a data-driven approach, cross-functional team leadership, and knowledge of UKI government bodies, including targeting groups like WIG, Tech UK, and APPGs.
You will support public sector technology consultants, practitioners, and sales teams on major projects involving advanced technologies and AI, collaborate across sectors, grow alongside a global team of marketing talent powered by top class technology and leverage partnerships that drive impact with tech providers, sporting bodies, and social value organisations.
In this role, you will:
- Lead UKI Public Sector marketing.
- Develop and execute GTM plans.
- Support major deals and ABM for government accounts.
- Coordinate consortium campaigns with alliance partners.
- Commission digital campaigns across platforms.
- Organise internal, external, and third-party events.
- Track metrics, leads, and opportunities using Salesforce and Tableau.
- Work with internal teams and offshore centres to deliver exceptional marketing.
We believe hybrid work is the way forward as we strive to provide flexibility wherever possible. Based on this role’s business requirements, this is a hybrid position requiring 2/3 days a week in the Cognizant office in London, Bishopsgate. Regardless of your working arrangement, we are here to support a healthy work-life balance though our various wellbeing programs.
What you need to have to be considered:
- Extensive experience in public sector services marketing.
- Interest in UKI politics.
- Strong understanding of public sector procurement for technology companies.
- Proven integrated marketing strategy skills with measurable results.
- Advanced multichannel demand generation expertise.
- Self-motivated and able to manage complex priorities.
- Consistently client-focused.
- Clear communicator with strong influencing skills.
- Adapts and innovates in changing environments.
- Effective in fluid, ambiguous situations with professional maturity.
- In depth marketing experience, that highlights cross-channel powered growth and strong client relationships.
- Has prior experience in Public Sector technology marketing AND B2B contexts.
We’re excited to meet people who share our mission and can make an impact in a variety of ways. Don’t hesitate to apply, even if you only meet the minimum requirements listed. Think about your transferable experiences and unique skills that make you stand out as someone who can bring new and exciting things to this role.
Marketing Lead - Public Sector employer: Cognizant
Contact Detail:
Cognizant Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Lead - Public Sector
✨Tip Number 1
Network like a pro! Get out there and connect with people in the public sector. Attend events, join relevant groups on LinkedIn, and don’t be shy about reaching out to industry leaders. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Showcase your expertise! Create a portfolio or a personal website that highlights your marketing strategies and successes in the public sector. This is your chance to shine and demonstrate how you can drive results for potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its recent projects. Be ready to discuss how your experience aligns with their goals, especially in areas like technology marketing and client relationships. Tailor your answers to show you understand their needs.
✨Tip Number 4
Don’t forget to apply through our website! We’re always looking for passionate individuals who can make an impact. Even if you think you only meet the minimum requirements, your unique skills could be just what we need!
We think you need these skills to ace Marketing Lead - Public Sector
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Lead in the Public Sector. Highlight your experience in public sector technology marketing and any relevant projects you've led. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about public sector marketing and how your background makes you the perfect fit. Be sure to mention specific examples that showcase your expertise.
Showcase Your Data-Driven Approach: Since we value a data-driven mindset, include metrics and results from your previous campaigns. This will help us understand how you measure success and make informed decisions in your marketing strategies.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Cognizant
✨Know Your Public Sector Inside Out
Make sure you brush up on your knowledge of UKI government bodies and public sector procurement processes. Familiarise yourself with key organisations like WIG, Tech UK, and APPGs, as this will show your genuine interest and understanding of the landscape.
✨Showcase Your Integrated Marketing Skills
Prepare to discuss specific examples of integrated marketing strategies you've developed in the past. Highlight measurable results and how your campaigns have driven leads and strengthened client relationships, especially in a B2B context.
✨Demonstrate Your Data-Driven Approach
Be ready to talk about how you've used data analytics tools like Salesforce and Tableau to track metrics and optimise campaigns. This will illustrate your ability to make informed decisions and adapt strategies based on performance.
✨Exhibit Strong Communication and Leadership
Prepare to share experiences where you've led cross-functional teams or collaborated with various stakeholders. Emphasise your clear communication style and how you've influenced others to achieve common goals, especially in complex projects.
