Intergrated Account Director (b2b) in London

Our Identity Cognito is a full-service communications agency working at the intersection of finance, technology and professional services. We have a strong international footprint with offices across the U.S., Europe and Asia Pacific. Our strength is in our specialization and our clients trust our deep knowledge and expertise. We work with leading global brands and innovative start-ups. Our global team is deeply connected across international markets, collaborating with journalists, influencers, clients, experts and partners. We help clients strengthen their reputation, and drive business growth by harnessing the power of storytelling and strategic use of earned, paid, shared and owned communications channels. Continuous learning and curiosity keep us at the forefront of the latest developments, which gives us an edge to cultivate knowledge when working with our clients to communicate what is next.

This starts with our people and our values: We celebrate difference by bringing together the best talent from varied backgrounds, tied together by an innate intellectual curiosity to connect meaningfully. Through our drive to champion excellence, we strive to lead the way to a connected, sustainable and responsible future. We are hungry to understand the problems organizations face. We are focused on driving business outcomes for our global clients. We are creative and agile – leading to smart strategies and exceptional work.

Cognito is looking for an Account Director to work directly with our Director of Brand Marketing. This is a hybrid role - an integrated account director with strong experience in social - with a genuine opportunity to grow and own a client portfolio. If you are outstanding, we want to hear from you. In addition to supporting existing client work, we want someone who lives and breathes social in the B2B space. Someone who can work with clients, inspire them and has their ear to the ground for “next”. Alongside the social media remit, this person will work directly with the Director of Brand Marketing across a wider portfolio of clients - supporting pitches, managing projects and helping to inspire and grow client relationships. A truly integrated role.

Primary Responsibilities

• Integrated Account Management (circa 60%)
• Supporting and driving integrated client briefs from brief to delivery – working across brand, content, campaign and digital; a truly integrated individual is needed.
• Taking ideas through from concept to execution, working with creative and strategy colleagues to develop and apply assets across channels.
• Active involvement in new business pitches – from research and territory development through to presentation.
• Client communication: keeping stakeholders fully informed, building trust and identifying opportunities to grow the relationship.
• Financial management: working with account and finance teams to control projects against brief, estimate and supplier.
• Own workflow for concurrent projects.
• Contributing to Cognito’s growing Brand Marketing capability, with exposure to global clients and briefs.
• Social Media Lead (circa 40%)
• Running campaigns: planning, executing and optimising targeted campaigns to drive brand awareness, engagement and followership; presenting performance back to client with confidence.
• Owning and managing content calendars: project managing daily posts, community management and scheduling across Facebook, Instagram, LinkedIn and emerging platforms.
• Creative: writing sharp copy and working with designers to produce content that cuts through in a noisy, highly competitive category.
• Analytics and reporting: presenting performance at monthly cadence and making the case for strategy adjustments or additional budget.
• Staying ahead: keeping a close eye on social platform developments and competitor activity in the trading space.

Requirements

• You will have genuine experience at senior account manager or account director level, with a track record across both social media and integrated marketing.
• You are an operator – someone who gets things done, holds a room with clients, and raises the quality of everything they touch.
• Proven account management experience in financial services, fintech or B2B professional services; this is imperative.
• Strong social media skills – organic strategy, content creation, community management and paid campaign execution.
• Excellent written and verbal communication; strong copy instincts.
• A sharp eye for quality in creative work – you know good when you see it.
• Confident with analytics and data-led decision making.
• Highly organised, with the ability to manage multiple projects and delegate effectively.
• Proactive and motivated; someone who brings energy and ideas, not just delivery.

Cognito Standard Responsibilities

• Improved Service Delivery: Spot opportunities to improve how we work and deliver better service to clients, from streamlining processes to suggesting new approaches that help the team work more efficiently.
• Committed and Motivated Team: Support colleagues in delivering excellent service. Help develop a working environment that attracts, retains, challenges, and enthuses employees. Proactively share skills and knowledge with team members. Be alert to workload pressures and offer help when needed.
• Excellent Client Relationships: Deliver services commissioned by clients. Understand clients’ business and needs; adapt and deliver our service to meet them while managing profitability. Contribute positively to retaining existing business and winning repeat business and extensions.
• New/Expanded Client Base: Where appropriate, help secure new clients and ensure service delivery meets our promises. Make sure existing clients are aware of the full range of our capabilities and services.
• Strong Reputation and Brand: Over time, help improve service quality and professionalism across all of Cognito’s services. Present the professional face of Cognito to the broader communications and technology marketplace.
• Profitability: Think about how to deliver great work efficiently, spotting opportunities to reduce costs without cutting corners on quality. Ensure time is correctly entered into the time reporting system and, where appropriate, correctly billed.