At a Glance
- Tasks: Lead EMEA marketing strategy, building brand presence and generating demand.
- Company: Join an innovative AI lab creating groundbreaking software solutions.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and creativity.
- Why this job: Be at the forefront of AI technology and make a real impact in the market.
- Qualifications: 5-10 years in B2B marketing with experience in EMEA roles.
We are an applied AI lab building end-to-end software agents. We're the makers of Devin, the first AI software engineer. Our team is extremely talent-dense. Among our founding team, we have world-class competitive programmers, former founders, and leaders from companies at the cutting edge of AI including Scale AI, Palantir, Cursor, Waymo, Tesla, Lunchclub, Modal, Google DeepMind, and Nuro. Building Devin is just the first step—our hardest challenges still lie ahead. If you’re excited to solve some of the world’s biggest problems and build AI that can reason on real-world tasks, apply to join us.
The Role: Cognition is building momentum internationally, and this role exists to turn early traction into a durable market presence. You will own the end-to-end marketing motion for EMEA — from how we show up in the market to how we generate pipeline and build the Cognition brand with developers, technical buyers, and enterprise decision-makers. This is a builder role. You'll work closely with HQ marketing and our EMEA Country Head to localize global programs, create net-new initiatives where needed, and ensure Cognition is credible and compelling to audiences.
What You’ll Do:
- Own EMEA marketing end-to-end including brand presence, demand generation, partner marketing, events, and customer case studies. Adapting global programs and building local ones where gaps exist.
- Partner with the EMEA sales and account teams to align marketing activity to pipeline priorities and key target accounts.
- Own vertical ABM strategy and run targeted campaigns that are grounded in real customer outcomes.
- Localize core positioning and messaging for the EMEA market, working closely with product marketing.
- Lead EMEA events strategy, including owned events and third-party sponsorships, in partnership with global programming.
- Build and own the EMEA partner marketing motion, developing co-marketing programs with resellers, SIs, and platform partners that generate pipeline and extend Cognition's reach into accounts.
- Develop joint GTM programs with key partners: co-branded campaigns, partner-led events, solution briefs, and field enablement that helps partners tell the Cognition story credibly.
- Track and report on pipeline contribution and marketing performance for the region.
What Success Looks Like:
- Cognition has a credible, consistent brand presence in the Japanese market.
- Partner marketing is a meaningful and measurable pipeline channel.
- Key SI and platform partners can tell the Cognition story and are actively co-selling and co-marketing.
- HQ and EMEA are tightly aligned on messaging, programs, and priorities.
- Cognition becomes known as a serious player in the EMEA developer and enterprise ecosystem.
You Should Be:
- 5–10 years in enterprise B2B GTM, with meaningful experience in EMEA marketing roles.
- Fluent in English; able to operate credibly in both cultures and navigate the nuances of each.
- Experienced across a mix of demand generation, field marketing, partner marketing, and events — this is not a specialist role.
- Experienced building and executing partner marketing programs with resellers, SIs, GSIs, and platform alliances.
- A strong operator who's comfortable building in an environment where not everything is defined. You know how to pull from HQ while moving independently.
- Able to translate complex technical products (AI, developer tools) into messaging that resonates with EMEA enterprise buyers and technical audiences.
- Collaborative and low-ego.
Bonus Points:
- Experience in developer tools, AI/ML, or engineering productivity platforms.
- Background at a company with a services-plus-product model (forward-deployed engineers, professional services, or solutions engineering).
- Existing relationships with key EMEA SIs and resellers.
Equal Opportunity: Cognition is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic under applicable law. We are committed to providing reasonable accommodations for candidates with disabilities throughout the hiring process - please let us know if you need any.
Head of EMEA Marketing in London employer: Cognition
Cognition is an exceptional employer that fosters a dynamic and inclusive work culture, where innovation thrives and employees are empowered to make impactful contributions. Based in London, we offer competitive benefits, professional development opportunities, and a collaborative environment that encourages growth and creativity, making it an ideal place for those looking to advance their careers in the fast-evolving AI SaaS landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Head of EMEA Marketing in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Cognition and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Cognition are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Cognition on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Cognition. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of EMEA Marketing in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Cognition. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Cognition:Show us that you’ve done your homework! In your application, briefly mention what you admire about Cognition’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Cognition
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Cognition will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Cognition, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
