Field Marketing Manager

Cognite operates at the forefront of industrial digitalization, building AI and data solutions that solve some of the world’s hardest, highest-impact problems. With unmatched industrial heritage and a comprehensive suite of AI capabilities, including low-code AI agents, Cognite accelerates the digital transformation to drive operational improvements. Our moonshot is bold: unlock $100B in customer value by 2035 and redefine how global industry works.

The Impact you bring to Cognite

As a Field Marketing Manager, you will be responsible for ideating, facilitating, and executing campaigns that drive demand generation, pipeline growth, upsell within existing accounts, and brand recognition. You will be responsible for driving field engagement with integrated marketing programs that leverage a mix of field events, trade shows, digital campaigns, ABM strategies, and partner marketing efforts to engage target accounts and key decision-makers. You are the primary liaison between marketing and the field team to drive prospect and customer engagement across teams. Your efforts will directly contribute to pipeline growth and revenue by creating high-value touch points that lead directly to qualified opportunities and accelerate deals already in the pipeline for the sales team. You are a proactive, results-oriented marketer who understands how to align marketing initiatives with sales objectives to drive measurable business outcomes.

Responsibilities

• Create regional marketing plans with annual, quarterly and monthly views to deliver on key KPIs to meet pipeline and revenue targets.
• Plan, coordinate, and execute in-person and virtual events, including trade shows, roundtables, customer roadshows, and webinars with the goal of driving pipeline and revenue.
• Work closely with marketing and sales teams to create programs, campaigns, and efforts to drive pipeline and revenue.
• Work closely with demand generation and digital marketing teams to amplify field programs through digital channels, including email, paid media, and social campaigns.
• Meet weekly with your regional sales team and sales leadership to share key event and campaign updates, MQLs, funnel conversion and insights.
• Measure and report on campaign performance using key marketing KPIs such as MQLs, meetings, demos, conversion rate, cost efficiency, pipeline influence and ROI.
• Work with sales to ensure proper campaign/event attribution in Salesforce.
• Execute lead nurture and follow-up strategies in partnership with the lifecycle marketing team, sales development representatives, and account executives.
• Attend trade shows and events to market the product and drive qualified opportunities for the sales team.
• Create and execute high-performing marketing programs using a data-driven approach with the focus on driving pipeline and revenue.
• Understand and deploy different strategies and plans to reach new prospects and drive expansion opportunities with existing customers.
• Set goals and define metrics for each marketing campaign to maximize pipeline generation and sales velocity.
• Monitor campaign metrics, conduct post-campaign evaluations, analyze and report on results, and make recommendations for future optimizations.
• Support partner demand generation opportunities.
• Build relationships with new and existing vendors and associations to drive market penetration.

Required Qualifications

• 3-5 years of field marketing experience in a B2B SaaS or technology company.
• Experience in the Industrial space like Oil & Gas or Manufacturing is preferred.
• Strong campaign orchestration, persona, and buying cycle experience.
• Experience in evolving marketing programs based on performance data, feedback from sales, and understanding of the business.
• Strong understanding of Account-Based Marketing (ABM) and experience implementing ABM strategies.
• Ability to travel up to 40% for managing trade shows, field events, and executive roundtables with measurable success.
• Strong analytical skills, with the ability to measure and optimize campaign performance using data-driven insights.
• Excellent communication and collaboration skills, with the ability to work cross-functionally with sales, product marketing, and demand generation teams.
• Working knowledge of a modern martech stack a plus - Salesforce, Hubspot, Marketo, ZoomInfo, 6sense, Sendoso, etc.
• Bachelor’s degree in marketing, Business, Communications, or a related field is preferred.
• Hands-on experience prioritising running multiple initiatives, campaigns, and deliverables simultaneously.
• Self-motivated, who can work independently and proactively to resolve issues and take ownership of tools and processes with minimal supervision.

Preferred Experience

• Experience with webinars and virtual event platforms is a plus.
• Experience co-marketing with technology or channel partners in the field a plus.
• Bachelor’s degree in marketing, Business, Communications, or a related field is preferred.

Equal Opportunity: Cognite is committed to creating a diverse and inclusive environment at work and is proud to be an equal opportunity employer. All qualified applicants will receive the same level of consideration for employment.