Head of Sales and Experience

Head of Sales and Experience in London

London Full-Time No home office possible

Permanent | Full-time | Hybrid
About Cognita
Cognita is a global leader in independent education. Founded in 2004, we are a growing community of 100+ schools in 21 countries, in Europe, North America, Latin America, Asia and the Middle East, serving more than 100,000 students. Each of our schools are proudly unique, however our collective purpose is to create an environment where everyone can, \’Thrive in a rapidly evolving world\’.

About The Role
As Head of Sales and Parent Experience, you will play a critical role in driving the growth and commercial success of our UK schools. You will establish and lead a central Sales Hub, designing and implementing strategies that optimise the entire admissions funnel, from first enquiry through to enrolment and retention.

With a strong focus on both sales\’ performance and customer experience, you will champion an exceptional journey for every family, ensuring seamless, personalised, and high-quality interactions at each touchpoint. You will shape processes, embed best practice, and lead a high-performing team to deliver consistently strong conversion, retention, and parent satisfaction outcomes.

Working closely with Heads of School, Marketing, and Parent Experience leaders, you will bring commercial acumen, strategic vision, and direct leadership to embed new ways of working across the region. This is a transformative role suited to a forward-thinking leader who excels in fast-paced, service-driven environments and who can balance commercial rigour with a deep commitment to outstanding customer care.

This is a Hybrid role working 3 days a week in our Central London Office.

Who We Are Looking For
We\’re searching for a high-energy sales leader who knows how to drive growth, inspire teams, and create exceptional parent experiences. You will bring sharp commercial instincts, a passion for service excellence, and the confidence to transform how families engage with our schools. If you love pace, challenge, and the chance to make a significant impact, this role is for you.

What You Will Be Doing
In this pivotal role, you will lead the transformation of our admissions journey, building and running a new Sales Hub, shaping our sales strategy, and ensuring every prospective family has an exceptional experience from first enquiry to long-term retention. You will optimise the full sales funnel, drive conversion performance, and champion a parent experience that reflects the ambitious standards of our schools. Working closely with school leaders and key regional teams, you will use insight, data, and best practice to unlock growth, enhance satisfaction, and embed consistent, high-quality ways of working across the UK.

What You Will Bring

Proven sales leadership experience with strong conversion and retention results.
A customer-focused mindset and expertise in crafting outstanding customer journeys.
Strong commercial acumen and the ability to balance service with ambitious targets.
Experience leading high-performing teams in education or premium, service-led sectors.
Data-driven approach, confident using insights to optimise performance.
A collaborative, influential leader who thrives in dynamic environments.
Innovative, solutions-focused, and always looking for ways to improve.

To view our Recruitment Pack please Click Here

Benefits At Cognita