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- Tasks: Lead sales strategy and enhance parent experiences across our UK schools.
- Company: Join Cognita Schools, a global leader in independent education.
- Benefits: Competitive salary, bonus, and private medical insurance.
- Why this job: Transform the admissions journey and make a real impact on families.
- Qualifications: Proven sales leadership and a customer-focused mindset required.
- Other info: Hybrid role with opportunities for growth in a dynamic environment.
The predicted salary is between 43200 - 72000 ÂŁ per year.
Join to apply for the Head of Sales and Experience role at Cognita Schools.
About Cognita
Cognita is a global leader in independent education. Founded in 2004, we are a growing community of 100+ schools in 21 countries across Europe, North America, Latin America, Asia and the Middle East, serving more than 100,000 students. Each of our schools is proudly unique, but our collective purpose is to create an environment where everyone can Thrive in a rapidly evolving world.
Role Details
- Permanent | Full‑time | Hybrid
About the Role
As Head of Sales and Parent Experience, you will play a critical role in driving the growth and commercial success of our UK schools. You will establish and lead a central Sales Hub, designing and implementing strategies that optimise the entire admissions funnel, from first enquiry through to enrolment and retention. With a strong focus on both sales performance and customer experience, you will champion an exceptional journey for every family, ensuring seamless, personalised, and high‑quality interactions at each touchpoint. You will shape processes, embed best practice and lead a high‑performing team to deliver consistently strong conversion, retention and parent satisfaction outcomes. Working closely with Heads of School, Marketing and Parent Experience leaders, you will bring commercial acumen, strategic vision and direct leadership to embed new ways of working across the region. This is a hybrid role working 3 days a week in our Central London Office.
Who We Are Looking For
We’re searching for a high‑energy sales leader who knows how to drive growth, inspire teams and create exceptional parent experiences. You will bring sharp commercial instincts, a passion for service excellence and the confidence to transform how families engage with our schools.
What You Will Be Doing
- Lead the transformation of our admissions journey, building and running a new Sales Hub, shaping our sales strategy and ensuring every prospective family has an exceptional experience from first enquiry to long‑term retention.
- Optimise the full sales funnel, drive conversion performance and champion a parent experience that reflects the ambitious standards of our schools.
- Work closely with school leaders and key regional teams, using insight, data and best practice to unlock growth, enhance satisfaction and embed consistent high‑quality ways of working across the UK.
What You Will Bring
- Proven sales leadership experience with strong conversion and retention results.
- A customer‑focused mindset and expertise in crafting outstanding customer journeys.
- Strong commercial acumen and the ability to balance service with ambitious targets.
- Experience leading high‑performing teams in education or premium, service‑led sectors.
- Data‑driven approach, confident using insights to optimise performance.
- A collaborative, influential leader who thrives in dynamic environments.
- Innovative, solutions‑focused, and always looking for ways to improve.
Benefits
At Cognita, we offer a competitive salary, plus bonus and Private Medical Insurance. Cognita Schools is committed to safeguarding and promoting the welfare of children and young people. All appointments are subject to safer recruitment checks, including an enhanced DBS check. Our Safeguarding and Child Protection Policy is available on the school website. We are an equal opportunities employer committed to diversity and treating all employees with dignity and respect regardless of background.
Head of Sales and Experience employer: Cognita Schools
Contact Detail:
Cognita Schools Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Sales and Experience
✨Tip Number 1
Network like a pro! Reach out to your connections in the education sector and let them know you're on the hunt for a Head of Sales role. You never know who might have the inside scoop on opportunities at Cognita or similar organisations.
✨Tip Number 2
Prepare for those interviews by researching Cognita Schools thoroughly. Understand their values, mission, and what makes their parent experience stand out. This will help you tailor your answers and show that you're genuinely interested in the role.
✨Tip Number 3
Practice your pitch! Be ready to discuss your sales leadership experience and how you've driven growth in previous roles. Use specific examples that highlight your customer-focused mindset and ability to lead high-performing teams.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're serious about joining the Cognita family and contributing to their mission of creating exceptional experiences for families.
We think you need these skills to ace Head of Sales and Experience
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in sales leadership and customer experience. We want to see how your skills align with the role of Head of Sales and Experience at Cognita Schools.
Showcase Your Achievements: Don’t just list your responsibilities; share specific examples of how you’ve driven growth and improved customer journeys in previous roles. We love numbers, so if you can quantify your success, even better!
Be Authentic: Let your personality shine through in your application. We’re looking for a high-energy leader who can inspire teams, so don’t be afraid to show us what makes you unique and passionate about education.
Apply Through Our Website: For the best chance of success, make sure to submit your application through our official website. This way, we can easily track your application and get back to you quicker!
How to prepare for a job interview at Cognita Schools
✨Know Your Sales Metrics
Before the interview, brush up on key sales metrics and conversion rates relevant to the education sector. Be ready to discuss how you've driven growth in previous roles and how you can apply that experience to enhance Cognita's admissions journey.
✨Showcase Your Customer-Centric Approach
Prepare examples that highlight your ability to create exceptional customer experiences. Think about specific strategies you've implemented to improve parent satisfaction and retention, as this role is all about optimising the admissions funnel.
✨Demonstrate Leadership Skills
Cognita is looking for a collaborative leader. Be prepared to share stories of how you've inspired and led high-performing teams. Discuss your approach to fostering a positive team culture and driving results through effective leadership.
✨Bring Data to the Table
Since this role requires a data-driven approach, come equipped with insights from your past experiences. Talk about how you've used data to inform decisions and optimise performance, especially in sales and customer experience contexts.