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- Tasks: Own and optimise Cognism’s website to drive pipeline and revenue growth.
- Company: Join Cognism, a leading B2B data provider with a dynamic culture.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional development.
- Why this job: Make a real impact by enhancing user experience and conversion rates.
- Qualifications: 4+ years in B2B SaaS website management and strong analytical skills.
- Other info: Inclusive workplace welcoming diverse applicants and offering excellent career growth.
The predicted salary is between 50000 - 65000 ÂŁ per year.
Cognism is the leading provider of European B2B data and sales intelligence. Ambitious businesses of every size use our platform to discover, connect, and engage with qualified decision-makers faster and close more deals. Headquartered in London with global offices, Cognism’s contact data and contextual signals are trusted by thousands of revenue teams to eliminate the guesswork from prospecting.
Work Model Hybrid: This is a hybrid role, requiring you to work from our London office 3 days per week, with flexibility to work remotely on other days.
The Role
We are looking for a Website & Conversion Optimisation Manager to own and improve the performance of Cognism’s website as a key driver of pipeline and revenue. The website plays a critical role in how buyers discover Cognism, understand our product and convert into opportunities. In this role, you will focus on improving the effectiveness of the site through user experience improvements, landing page optimisation and ongoing experimentation. You will work closely with Demand Generation, Product Marketing, Paid Media and Content teams to ensure the website supports campaigns, clearly communicates our value proposition and creates a seamless journey from first visit through to conversion.
We are looking for someone who is naturally curious and highly customer‑focused. You enjoy digging into user behaviour, understanding how buyers navigate the site and identifying opportunities to improve the customer journey. Your goal is to create a best‑in‑class website experience that helps prospects quickly understand the value of Cognism and take the next step.
Ideal Candidate
- You have experience managing and optimising B2B SaaS websites and understand how websites support demand generation and pipeline growth.
- You are comfortable improving website performance through conversion rate optimisation and experimentation, testing and refining landing pages, product pages and key user journeys.
- You are naturally curious about user behaviour and enjoy analysing data and feedback to uncover opportunities to improve the customer experience.
- You are comfortable analysing and reporting on website and funnel performance, using insights to prioritise improvements that drive better engagement and conversion.
- You are customer‑focused and motivated to create intuitive journeys that help prospects quickly understand value and move smoothly through the funnel.
- You combine strategic thinking with a hands‑on approach and enjoy working cross‑functionally with marketing, design and development teams to implement improvements and support wider go‑to‑market campaigns.
Responsibilities
- Own and manage Cognism’s website performance as a key marketing and pipeline generation asset.
- Optimise landing pages, product pages and core conversion journeys across the website.
- Plan and run CRO experiments to improve engagement and conversion rates.
- Analyse website performance and user behaviour to identify opportunities for improvement.
- Work closely with Demand Generation teams to support campaign landing pages and website experiences.
- Collaborate with Product Marketing and Content teams to ensure messaging is clear, compelling and aligned to target audiences.
- Partner with design and development teams to implement website improvements and new pages.
- Track and report on website performance including conversion rates and pipeline contribution.
- Continuously test and optimise website experiences to improve performance over time.
Required Skills & Experience
- 4+ years of experience managing or optimising B2B SaaS websites.
- Experience running conversion optimisation or experimentation programmes.
- Strong understanding of website user journeys and landing page optimisation.
- Experience working with marketing teams to support campaigns through website and landing page development.
- Familiarity with tools such as HubSpot CMS, Google Analytics, Google Tag Manager and testing tools.
- Strong analytical skills and ability to translate data into actionable insights.
- Strong organisational skills with the ability to manage multiple projects simultaneously.
- Comfortable operating in a fast‑paced, high‑growth environment.
EEO Statement
At Cognism, we are committed to fostering an inclusive, diverse and supportive workplace. We welcome applications from individuals typically underrepresented in tech and encourage people to apply.
Website & Conversion Optimisation Manager employer: Cognism
Contact Detail:
Cognism Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Website & Conversion Optimisation Manager
✨Tip Number 1
Get to know the company inside out! Before your interview, dive into Cognism's website and social media. Understand their products, values, and recent news. This will help you tailor your answers and show that you're genuinely interested in what they do.
✨Tip Number 2
Practice makes perfect! Run through common interview questions and prepare your responses. Think about how your experience aligns with the role of Website & Conversion Optimisation Manager. We want to hear how you can make a difference!
✨Tip Number 3
Show off your analytical skills! Be ready to discuss specific examples of how you've improved website performance in the past. Use data to back up your claims and demonstrate your understanding of user behaviour and conversion optimisation.
✨Tip Number 4
Don’t forget to ask questions! Prepare thoughtful questions about the team, projects, and company culture. This shows your enthusiasm and helps you determine if Cognism is the right fit for you. Plus, it’s a great way to engage with your interviewers!
We think you need these skills to ace Website & Conversion Optimisation Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the role of Website & Conversion Optimisation Manager. Highlight your experience with B2B SaaS websites and any specific achievements in conversion rate optimisation. We want to see how your skills align with what we’re looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re passionate about improving website performance and how your curiosity drives you to understand user behaviour. Let us know how you can contribute to our mission at Cognism.
Showcase Your Analytical Skills: Since this role involves analysing website performance, make sure to mention any tools you’ve used like Google Analytics or HubSpot CMS. Share examples of how you’ve turned data into actionable insights that improved user journeys.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Cognism
✨Know Your Stuff
Before the interview, dive deep into Cognism's website and understand its current performance. Familiarise yourself with their value proposition and think about how you can enhance user experience and conversion rates. This will show your genuine interest and help you speak confidently about potential improvements.
✨Showcase Your Curiosity
Prepare to discuss specific examples of how you've analysed user behaviour in past roles. Bring data-driven insights that led to successful website optimisations. This will highlight your natural curiosity and customer-focused mindset, which are key traits for this role.
✨Collaboration is Key
Cognism values cross-functional teamwork, so be ready to share experiences where you've worked closely with marketing, design, or development teams. Highlight how you’ve successfully implemented changes based on collaborative efforts, as this will demonstrate your ability to thrive in a hybrid work environment.
✨Be Ready to Experiment
Discuss your experience with running CRO experiments and A/B testing. Prepare to talk about what you learned from these experiments and how you used those insights to drive better engagement and conversion. This will show that you're not just about theory but also about practical application.