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For Companies At a Glance
- Tasks: Lead financial planning and analysis, driving strategic initiatives and insights.
- Company: Cognism, a top provider of B2B data and sales intelligence.
- Benefits: Inclusive culture, impactful work, and opportunities for personal growth.
- Why this job: Make a real impact in a dynamic environment with a diverse team.
- Qualifications: 10+ years in FP&A, strong financial modelling skills, and SaaS experience.
- Other info: Join a community that values diversity and empowers every voice.
The predicted salary is between 72000 - 108000 £ per year.
Overview
Cognism is the leading provider of European B2B data and sales intelligence. Ambitious businesses of every size use our platform to discover, connect, and engage with qualified decision-makers faster and close more deals. Headquartered in London with global offices, Cognism’s contact data and contextual signals are trusted by thousands of revenue teams to eliminate the guesswork from prospecting.
Key Responsibilities
- Own and run Cognism’s company-wide forecasting, budgeting and long-range planning processes.
- Lead the monthly reporting cadence, delivering Executive and Board-ready packs with clear insights.
- Define and maintain Cognism’s SaaS KPI framework, including ARR, churn, CAC, LTV, payback and efficiency metrics.
- Partner with BI to build automated dashboards and high-quality analytics used across GTM, Product and Operations.
- Deliver scenario modelling for strategic initiatives, hiring plans, pricing, market entry and capital allocation.
- Provide business partnering to department heads, improving decision-making, accountability and ROI.
- Build and mentor a high-performing FP&A team, balancing strategic leadership with deep hands-on execution.
- Strengthen data integrity and alignment across our core finance and BI environments.
Key Requirements
- 10+ years’ FP&A or strategic finance experience in a SaaS / recurring revenue environment.
- Strong command of financial modelling, forecasting and scenario analysis.
- Direct ownership of ARR, churn, pipeline, unit economics and SaaS performance drivers.
- Proven experience producing Board-level reporting and KPI frameworks.
- Hands-on operator with the ability to build as well as lead (player–manager mindset).
- Experience managing or implementing FP&A tools (Pigment, Anaplan, Adaptive, Mosaic, etc.).
- Excellent cross-functional partnership skills across GTM, Product, CS and Ops.
- Strong communication, insight generation and executive-ready presentation capability.
Advantageous
- Exposure to fundraising, investor relations, or M&A.
- Experience in multi-entity, multi-currency SaaS environments.
- Background in accounting, data analytics or BI.
Why Cognism
At Cognism, we’re not just building a company - we’re building an inclusive community of brilliant, diverse people who support, challenge, and inspire each other every day. If you’re looking for a place where your work truly makes an impact, you’re in the right spot! Our values aren’t just words on a page—they guide how we work, how we treat each other, and how we grow together. They shape our culture, drive our success, and ensure that everyone feels valued, heard, and empowered to do their best work.
Here’s What We Stand For
- We Own the Outcome Together.
- We Deeply Understand our Customers.
- We Celebrate Impact Wherever It Comes From.
At Cognism, we are committed to fostering an inclusive, diverse, and supportive workplace. We welcome applications from individuals typically underrepresented in tech, so if this role excites you but you’re unsure if you meet every requirement, we encourage you to apply!
VP, FP&A employer: Cognism
Contact Detail:
Cognism Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land VP, FP&A
✨Tip Number 1
Network like a pro! Reach out to your connections in the finance and SaaS sectors. Attend industry events or webinars, and don’t be shy about introducing yourself. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by diving deep into Cognism’s values and culture. Think about how your experience aligns with their mission and be ready to share specific examples. This shows you’re not just interested in the role, but also in being part of their community.
✨Tip Number 3
Don’t underestimate the power of follow-ups! After an interview, send a thank-you email to express your appreciation and reiterate your enthusiasm for the role. It’s a simple gesture that can leave a lasting impression.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining Cognism and being part of their amazing team.
We think you need these skills to ace VP, FP&A
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the job description. Highlight your experience in FP&A and SaaS environments, and don’t forget to showcase your skills in financial modelling and reporting. We want to see how you can own the outcome with us!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about Cognism and how your background aligns with our values. Show us that you understand our customers and how you can contribute to our success.
Showcase Your Achievements: When detailing your experience, focus on specific achievements rather than just responsibilities. Use metrics to demonstrate your impact, like improvements in ARR or reductions in churn. We love numbers that tell a story!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Let’s get started on this journey together!
How to prepare for a job interview at Cognism
✨Know Your Numbers
As a VP of FP&A, you'll need to demonstrate a strong command of financial metrics. Brush up on key figures like ARR, churn, and CAC before the interview. Be ready to discuss how you've used these metrics in past roles to drive decision-making.
✨Showcase Your Leadership Style
Cognism is looking for someone who can build and mentor a high-performing team. Prepare examples of how you've led teams in the past, focusing on your player-manager mindset. Highlight specific instances where your leadership made a tangible impact.
✨Prepare for Scenario Modelling Questions
Expect questions around scenario modelling for strategic initiatives. Think about past experiences where you’ve had to model different business scenarios. Be ready to explain your thought process and the outcomes of those scenarios.
✨Communicate Clearly and Confidently
Strong communication skills are essential for this role. Practice presenting complex financial information in a clear and concise manner. You might even want to prepare a mock presentation to showcase your executive-ready presentation capability.
