Sales Manager

Cognism is the leading provider of European B2B data and sales intelligence. Ambitious businesses of every size use our platform to discover, connect, and engage with qualified decision-makers faster and close more deals. Headquartered in London with global offices, Cognism’s contact data and contextual signals are trusted by thousands of revenue teams to eliminate the guesswork from prospecting.

This is a hybrid role, requiring you to work from our London office a minimum of 3 days per week, with flexibility to work remotely on other days.

As a Sales Manager you’ll be joining a high-impact leadership team at the heart of our sales engine, playing a key role in helping Cognism scale to the next level. You will lead and inspire a team of high-performing Account Executives focused on one of our key growth segments. Your mission is to drive consistent quota attainment, improve sales execution, and elevate team performance through strategic coaching, rigorous pipeline management, and operational discipline. You will collaborate closely with Sales Leadership, Marketing, and RevOps to ensure your team is aligned, enabled, and equipped to exceed targets and deliver exceptional value to our customers. This is a highly visible role with the opportunity to shape team performance and contribute to strategic growth across a core commercial area.

Your Challenges & Opportunities

• Lead & Develop High-Performing Teams - Coach and manage a team of Account Executives, fostering a culture of ownership, execution, and continuous improvement.
• Drive Sales Execution - Implement effective sales methodologies and deal progression strategies to improve win rates and shorten sales cycles.
• Own Pipeline Performance - Ensure each AE contributes ~25% of their own pipeline through strategic outbound activity, complemented by tight alignment with Marketing and Sales Development.
• Champion Operational Excellence - Monitor and act on key metrics like pipeline coverage, forecast accuracy, and sales velocity to boost team performance.
• Enhance Cross-Functional Alignment - Work closely with Marketing, RevOps, and Product to optimise campaign impact, improve lead quality, and influence roadmap decisions.
• Uplift Market & Product Positioning - Develop deep product and customer knowledge to support objection handling, urgency creation, and strategic selling.
• Support Retention & Growth - Play an active role in team career development, recognition, and long-term retention planning.

Our Expectations

• Sales Leadership Experience - 2+ years leading Account Executives or full-cycle sellers in a B2B SaaS environment, with a consistent track record of exceeding revenue targets.
• Commercial Segment Expertise - Proven success closing deals with growth-stage companies (typically 51–200 employees), with AOVs of $15k but up to $100k+ with multi-stakeholder sales cycles.
• Sales Methodology Expertise - Strong command of modern frameworks like MEDDPICC, Challenger or Sandler, and applying them to drive deal progression and forecast accuracy.
• Data-Driven Operator - Strong analytical skills with the ability to interpret performance data, identify trends, and take decisive action.
• People-First Manager - Proven coaching ability with high emotional intelligence and a focus on developing high-performing, engaged teams.
• Cross-Functional Collaborator - Skilled in working across Marketing, RevOps, and Product to improve pipeline quality, sales process, and customer outcomes.
• Adaptable & Globally Minded – Comfortable navigating dynamic business needs, diverse teams, and an evolving global sales environment.

Why Cognism

At Cognism, we’re not just building a company - we’re building an inclusive community of brilliant, diverse people who support, challenge, and inspire each other every day. If you’re looking for a place where your work truly makes an impact, you’re in the right spot! Our values aren’t just words on a page—they guide how we work, how we treat each other, and how we grow together. They shape our culture, drive our success, and ensure that everyone feels valued, heard, and empowered to do their best work.

Here’s What We Stand For

• We Own the Outcome Together.
• We Deeply Understand our Customers.
• We Celebrate Impact Wherever It Comes From.

At Cognism, we are committed to fostering an inclusive, diverse, and supportive workplace. We welcome applications from individuals typically underrepresented in tech, so if this role excites you but you’re unsure if you meet every requirement, we encourage you to apply!