Sales Enablement Specialist

Cognism is the leading provider of European B2B data and sales intelligence. Ambitious businesses of every size use our platform to discover, connect, and engage with qualified decision‑makers faster and close more deals. Headquartered in London with global offices, Cognism’s contact data and contextual signals are trusted by thousands of revenue teams to eliminate the guesswork from prospecting.

As Sales Enablement Manager you are responsible for equipping the GTM organisation with the tools, content, processes, and insights needed to sell effectively and consistently. This role partners closely with Sales, Marketing, Product, and RevOps to drive faster ramp, improved deal execution, and predictable revenue outcome. The Sales Enablement Manager ensures that sales motions are clear, repeatable and aligned to customer decisions cycles, translating strategy into practical field‑ready execution.

Key Responsibilities

• Onboarding new sales team members (SDR, AE, AM), focusing on overall Cognism CDC Sales Playbook for sales technique, as well as proper use of sales processes and systems.
• Developing and owning repeatable and scalable programmes for learning.
• Supporting sales teams in day‑to‑day rep performance through call listening, targeted training development and delivery, and owning the outcome for key sales metrics improvements.
• Creating content to support the sales team such as Sales Playbooks, battle cards, mock calls, etc., ensuring a high level of engagement from sales teams to leverage the content and achieve measurable results from the content.
• Aligning with Revenue Operations on tools and ensuring tech adoption (CRM, AI tools, sales tools, etc.) and best practices across sales teams.
• Collaborating with Product and Product Marketing to create and deliver training on new product features, product launches, pricing changes, ICP persona qualification, etc.
• Driving overall continuous improvement of key performance metrics within the sales team (win rates, AOV, ramp time, etc).
• Identifying potential challenges facing a sales team and designing solutions proactively.

Key Requirements

• Experience in sales enablement within a B2B / SaaS or complex sales environment.
• Strong understanding of sales processes, buyer journeys, and decision cycles.
• Proven ability to translate strategy into practical, scalable enablement.
• Excellent stakeholder management skills across Sales, Marketing, Product, and Ops.
• Data‑driven mindset with the ability to measure and demonstrate impact.
• Comfortable operating in ambiguity and scaling enablement in a growing organisation.

At Cognism, we are committed to fostering an inclusive, diverse, and supportive workplace. We welcome applications from individuals typically underrepresented in tech, so if this role excites you but you’re unsure if you meet every requirement, we encourage you to apply!