At a Glance
- Tasks: Equip sales teams with tools and insights to boost performance and close deals.
- Company: Join Cognism, a leading B2B data provider with a vibrant culture.
- Benefits: Inclusive community, career growth, and impactful work environment.
- Other info: Embrace diversity and apply even if you don't meet every requirement.
- Why this job: Make a real difference in sales enablement and drive success.
- Qualifications: Experience in sales enablement and strong understanding of sales processes.
The predicted salary is between 50000 - 60000 £ per year.
Cognism is the leading provider of European B2B data and sales intelligence. Ambitious businesses of every size use our platform to discover, connect, and engage with qualified decision-makers faster and close more deals. Headquartered in London with global offices, Cognism’s contact data and contextual signals are trusted by thousands of revenue teams to eliminate the guesswork from prospecting.
As Sales Enablement Manager you are responsible for equipping the GTM organisation with the tools, content, processes, and insights needed to sell effectively and consistently. This role partners closely with Sales, Marketing, Product, and RevOps to drive faster ramp, improved deal execution, and predictable revenue outcome. The Sales Enablement Manager ensures that sales motions are clear, repeatable and aligned to customer decisions cycles, translating strategy into practical field-ready execution.
Key Responsibilities:- Onboarding new sales team members (SDR, AE, AM), focusing on overall Cognism CDC Sales Playbook for sales technique, as well as proper use of sales processes and systems.
- Developing and owning repeatable and scalable programmes for learning.
- Supporting sales teams in day-to-day rep performance through call listening, targeted training development and delivery, and owning the outcome for key sales metrics improvements.
- Create content to support the sales team such as Sales Playbooks, battle cards, mock calls, etc., ensuring a high level of engagement from sales teams to leverage the content and achieve measurable results from the content.
- Align with Revenue Operations on tools and ensure tech adoption (CRM, AI tools, sales tools, etc.) and best practices across sales teams.
- Collaborate with Product and Product Marketing to create and deliver training on new product features, product launches, pricing changes, ICP persona qualification, etc.
- Drive overall continuous improvement of key performance metrics within the sales team (win rates, AOV, ramp time, etc).
- Identify potential challenges facing a sales team and design solutions proactively.
- Experience in sales enablement within a B2B / SaaS or complex sales environment.
- Strong understanding of sales processes, buyer journeys, and decision cycles.
- Proven ability to translate strategy into practical, scalable enablement.
- Excellent stakeholder management skills across Sales, Marketing, Product, and Ops.
- Data-driven mindset with the ability to measure and demonstrate impact.
- Comfortable operating in ambiguity and scaling enablement in a growing organisation.
At Cognism, we’re not just building a company - we’re building an inclusive community of brilliant, diverse people who support, challenge, and inspire each other every day. If you’re looking for a place where your work truly makes an impact, you’re in the right spot! Our values aren’t just words on a page—they guide how we work, how we treat each other, and how we grow together. They shape our culture, drive our success, and ensure that everyone feels valued, heard, and empowered to do their best work.
Here’s what we stand for: We Own the Outcome Together. We Deeply Understand our Customers. We Celebrate Impact Wherever It Comes From. At Cognism, we are committed to fostering an inclusive, diverse, and supportive workplace. We welcome applications from individuals typically underrepresented in tech, so if this role excites you but you’re unsure if you meet every requirement, we encourage you to apply!
Sales Enablement Specialist employer: Cognism
Cognism is an excellent employer, offering a dynamic work culture that values inclusivity and diversity. With opportunities for professional growth and the flexibility of a hybrid working model in London, employees can thrive in a supportive environment while making a significant impact in the SaaS industry.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Enablement Specialist
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Sales Enablement Specialist at Cognism, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Cognism. Tailor your message to explain why you’re drawn to them and how you can contribute as a Sales Enablement Specialist. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Sales Enablement Specialist
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Cognism:When writing your cover letter, make sure to tailor your message specifically for Cognism. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Cognism
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Cognism that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Cognism that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Cognism’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
