Sales Development Representative

At Cognism, we are the leading provider of European B2B data and sales intelligence. Ambitious businesses of every size use our platform to discover, connect, and engage with qualified decision‑makers faster and close more deals. Headquartered in London with global offices, our contact data and contextual signals are trusted by thousands of revenue teams to eliminate guesswork from prospecting.

Work Model

This is an office‑based role. During your initial training period, you will be required to work in the office five days a week. Once you have successfully ramped up, you will have the option to work in the office four days per week.

Role

As a Sales Development Representative (SDR) at Cognism, you will play a crucial role in driving our growth by identifying and generating new business opportunities. Your responsibilities include:

• Proactively booking meetings, engaging key decision‑makers, and managing a pipeline to contribute directly to the sales team’s success.

Challenges & Opportunities

• Generate Business Opportunities – Book outbound meetings through a combination of cold calls, emails, social outreach, networking, and independent research.
• Engage Key Stakeholders – Engage with C‑suite and Director‑level prospects to effectively communicate the value of our product.
• Conduct Discovery & Qualify Leads – Evaluate prospect pain points through discovery conversations and qualify leads for sales conversion.
• Deliver Relevant Content – Share impactful marketing content tailored to the needs of prospects to drive engagement.
• Build Relationships – Establish trust with key stakeholders and maintain a proactive approach to relationship‑building.
• Manage Sales Pipeline – Generate, manage, and update the sales pipeline in Salesforce, ensuring a seamless transition to the sales team.
• Collaborate with BDMs – Work alongside Business Development Managers (BDMs) to convert opportunities into qualified sales leads.
• Maintain Positive Mindset – Stay resilient and positive in challenging situations, always keeping a focus on results.
• Continuous Learning & Improvement – Be proactive in learning new tools, technologies, and strategies to enhance your performance.

Expectations

• Bachelor’s Degree or Relevant Experience – A degree or equivalent experience in a relevant field is required.
• Evidence of Overachievement – A track record of exceeding targets and performance expectations in previous roles.
• Sales Experience (Preferred) – Sales experience is preferred but not essential.
• Strong Communication Skills – You can effectively articulate value to prospects, both verbally and in writing.
• Self‑Motivation & Initiative – Proactive and self‑driven, with the ability to thrive independently and in a team.
• Analytical & Problem‑Solving – Strong ability to analyse prospects’ needs and identify suitable solutions.
• Emotional Intelligence – A high level of emotional intelligence and the ability to handle challenging situations with composure.
• Agility in a Scale‑Up Environment – A can‑do, adaptable attitude necessary to succeed in a fast‑growing company.
• Time Management – Excellent time management skills, with the ability to prioritise and manage your workload effectively.
• Passion for Sales – A genuine passion for sales, eager to continuously develop and improve in the role.

Why Cognism

At Cognism, we’re not just building a company – we’re building an inclusive community of brilliant, diverse people who support, challenge, and inspire each other every day. If you’re looking for a place where your work truly makes an impact, you’re in the right spot! Our values guide how we work and how we treat each other. They shape our culture, drive our success, and ensure that everyone feels valued, heard, and empowered to do their best work.

Our Values

• We Are Nice! We treat each other with respect and kindness.
• We Are Collaborative. We’re in this together – great things happen when we work as one.
• We Are Solution‑Focused. Every challenge is just an opportunity in disguise.
• We Are Understanding. We empower and support each other to do our best work.
• We Celebrate Individual Contributors. Every role matters, and so do you!