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For Companies At a Glance
- Tasks: Drive go-to-market strategies and craft compelling product narratives.
- Company: Cognism, a leading provider of B2B data and sales intelligence.
- Benefits: Inclusive culture, impactful work, and opportunities for growth.
- Why this job: Make a real impact in a fast-paced environment with innovative products.
- Qualifications: 6+ years in Product Marketing, strong communication, and analytical skills.
- Other info: Join a diverse team that values collaboration and individual contributions.
The predicted salary is between 36000 - 60000 £ per year.
Direct message the job poster from Cognism
Overview
Cognism is the leading provider of European B2B data and sales intelligence. We help ambitious businesses discover, connect, and engage with qualified decision-makers to close more deals. Our head office is in London with global offices, and our data and signals are trusted by revenue teams to reduce prospecting guesswork.
Your Role
As a Product Marketing Manager, you will drive the go-to-market strategy, messaging, and positioning for Cognism’s suite of products. You will develop messaging and positioning, craft the narrative for how our products deliver value, and collaborate with Sales, Demand Generation, and Product Management to drive awareness, pipeline, and revenue across our existing customers and prospects.
What You’ll Do
- Develop and execute GTM strategies; lead successful product launches and drive market adoption for sales-led products.
- Own product positioning and messaging; differentiate Cognism in the B2B sales intelligence space.
- Drive competitive and market intelligence; conduct market research, build battlecards, and analyse win/loss trends.
- Collaborate cross-functionally with Product, Sales, Customer Success, Demand Gen, and Paid Media to create integrated campaigns that drive adoption and pipeline growth.
- Create high-impact content—case studies, sales materials, thought leadership, demos—and manage the performance of product web pages.
- Measure and optimise performance of product marketing efforts to enable growth.
- Support sales enablement by providing tools, training, and content to accelerate deals and improve win rates.
- Demonstrate 6+ years of experience in Product Marketing, preferably in B2B SaaS.
- Exhibit excellent communication and storytelling to craft compelling narratives for prospects and customers.
- Display analytical skills; use data to measure and optimise marketing strategies and conduct win/loss analyses.
- Show strong go-to-market experience with a proven track record of successful product launches.
- Be eager to make an impact, thrive in a fast-moving environment, and operate effectively from strategy to detail.
- Collaborate with sales to develop messaging and sales enablement materials.
- Be a team player who can work across the Marketing team and with other functions to execute.
Why Cognism
At Cognism, we’re building an inclusive community of diverse people who support, challenge, and inspire each other every day. If you’re looking for a place where your work makes an impact, you’re in the right spot.
Our values guide how we work, treat each other, and grow together: We are Nice, Collaborative, Solution-Focused, and Understanding, and we celebrate Individual Contributors. We welcome applications from individuals typically underrepresented in tech, and encourage you to apply even if you’re unsure you meet every requirement.
Seniority level
- Mid-Senior level
Employment type
- Full-time
Job function
- Marketing and Sales
Industries
- Software Development
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Product Marketing Manager employer: Cognism
Contact Detail:
Cognism Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager
✨Tip Number 1
Don’t just sit back and wait for the job to come to you! Reach out directly to the job poster on LinkedIn or other platforms. A friendly message expressing your interest can really make you stand out from the crowd.
✨Tip Number 2
Network like a pro! Connect with current employees at Cognism or in the B2B SaaS space. Ask them about their experiences and any tips they might have for landing a role. You never know who might help you get your foot in the door!
✨Tip Number 3
Prepare for interviews by practising your storytelling skills. You’ll need to showcase how your past experiences align with Cognism’s values and the role. Use specific examples that highlight your product marketing successes!
✨Tip Number 4
Make sure to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Cognism team. Let’s get you that interview!
We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Product Marketing Manager role. Highlight your experience in B2B SaaS and how it aligns with Cognism's goals. We want to see how you can drive go-to-market strategies and product positioning!
Showcase Your Storytelling Skills: Since communication is key in this role, use your application to demonstrate your storytelling abilities. Craft a compelling narrative about your past experiences and how they’ve prepared you to create high-impact content at Cognism.
Highlight Analytical Skills: Don’t forget to mention your analytical skills! Share examples of how you've used data to measure and optimise marketing strategies. We love seeing candidates who can back up their strategies with solid insights.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Cognism!
How to prepare for a job interview at Cognism
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand Cognism’s products and how they fit into the B2B sales intelligence landscape. Familiarise yourself with their unique selling points and be ready to discuss how you would position them in the market.
✨Craft Your Go-To-Market Strategy
Prepare a mock go-to-market strategy for one of Cognism's products. Think about messaging, target audience, and how you would measure success. This will show your strategic thinking and give you a chance to demonstrate your expertise during the interview.
✨Showcase Your Analytical Skills
Be ready to discuss how you've used data in past roles to drive marketing decisions. Bring examples of win/loss analyses or market research you've conducted, and explain how these insights shaped your strategies.
✨Emphasise Collaboration
Cognism values teamwork, so highlight your experience working cross-functionally. Share specific examples of how you've collaborated with sales, product management, or customer success teams to achieve marketing goals.
