At a Glance
- Tasks: Own and optimise Cognism's website to drive pipeline and revenue growth.
- Company: Join Cognism, a leading B2B data provider with a dynamic culture.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional development.
- Other info: Inclusive workplace welcoming diverse applicants and offering excellent career growth.
- Why this job: Make a real impact by enhancing user experience and conversion rates.
- Qualifications: 4+ years in B2B SaaS website management and strong analytical skills.
The predicted salary is between 50000 - 65000 £ per year.
Cognism is the leading provider of European B2B data and sales intelligence. Ambitious businesses of every size use our platform to discover, connect, and engage with qualified decision-makers faster and close more deals. Headquartered in London with global offices, Cognism's contact data and contextual signals are trusted by thousands of revenue teams to eliminate the guesswork from prospecting.
Work Model
Hybrid: This is a hybrid role, requiring you to work from our London office 3 days per week, with flexibility to work remotely on other days.
The Role
We are looking for a Website & Conversion Optimisation Manager to own and improve the performance of Cognism's website as a key driver of pipeline and revenue. The website plays a critical role in how buyers discover Cognism, understand our product and convert into opportunities. In this role, you will focus on improving the effectiveness of the site through user experience improvements, landing page optimisation and ongoing experimentation. You will work closely with Demand Generation, Product Marketing, Paid Media and Content teams to ensure the website supports campaigns, clearly communicates our value proposition and creates a seamless journey from first visit through to conversion. We are looking for someone who is naturally curious and highly customer‐focused. You enjoy digging into user behaviour, understanding how buyers navigate the site and identifying opportunities to improve the customer journey. Your goal is to create a best‐in‐class website experience that helps prospects quickly understand the value of Cognism and take the next step.
Ideal Candidate
You have experience managing and optimising B2B SaaS websites and understand how websites support demand generation and pipeline growth.
You are comfortable improving website performance through conversion rate optimisation and experimentation, testing and refining landing pages, product pages and key user journeys.
You are naturally curious about user behaviour and enjoy analysing data and feedback to uncover opportunities to improve the customer experience.
You are comfortable analysing and reporting on website and funnel performance, using insights to prioritise improvements that drive better engagement and conversion.
You are customer‐focused and motivated to create intuitive journeys that help prospects quickly understand value and move smoothly through the funnel.
You combine strategic thinking with a hands‐on approach and enjoy working cross‐functionally with marketing, design and development teams to implement improvements and support wider go‐to‐market campaigns.
Responsibilities
Own and manage Cognism's website performance as a key marketing and pipeline generation asset.
Optimise landing pages, product pages and core conversion journeys across the website.
Plan and run CRO experiments to improve engagement and conversion rates.
Analyse website performance and user behaviour to identify opportunities for improvement.
Work closely with Demand Generation teams to support campaign landing pages and website experiences.
Collaborate with Product Marketing and Content teams to ensure messaging is clear, compelling and aligned to target audiences.
Partner with design and development teams to implement website improvements and new pages.
Track and report on website performance including conversion rates and pipeline contribution.
Continuously test and optimise website experiences to improve performance over time.
Required Skills & Experience
4+ years of experience managing or optimising B2B SaaS websites.
Experience running conversion optimisation or experimentation programmes.
Strong understanding of website user journeys and landing page optimisation.
Experience working with marketing teams to support campaigns through website and landing page development.
Familiarity with tools such as HubSpot CMS, Google Analytics, Google Tag Manager and testing tools.
Strong analytical skills and ability to translate data into actionable insights.
Strong organisational skills with the ability to manage multiple projects simultaneously.
Comfortable operating in a fast‐paced, high‐growth environment.
EEO Statement
At Cognism, we are committed to fostering an inclusive, diverse and supportive workplace. We welcome applications from individuals typically underrepresented in tech and encourage people to apply.
Website & Conversion Optimisation Manager in London employer: Cognism
Cognism is an exceptional employer, offering a dynamic work environment in the heart of London where innovation thrives. With a strong focus on employee growth and collaboration, team members enjoy the flexibility of a hybrid work model while contributing to a leading B2B data platform that empowers businesses globally. The company fosters a culture of inclusivity and curiosity, providing ample opportunities for professional development and the chance to make a meaningful impact in the tech industry.
StudySmarter Expert Advice🤫
We think this is how you could land Website & Conversion Optimisation Manager in London
✨Tip Number 1
Get to know Cognism inside out! Research their website, understand their products, and be ready to discuss how you can enhance their online presence. This shows you're genuinely interested and prepared.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn, join relevant groups, and engage in conversations about website optimisation and B2B strategies. It’s a great way to get insider info and make a lasting impression.
✨Tip Number 3
Prepare for the interview by thinking of specific examples from your past work that demonstrate your skills in conversion rate optimisation and user experience. We want to see how you’ve made an impact before!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the team at Cognism.
We think you need these skills to ace Website & Conversion Optimisation Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the role of Website & Conversion Optimisation Manager. Highlight your experience with B2B SaaS websites and any specific achievements in conversion rate optimisation that align with what we’re looking for.
Craft a Compelling Cover Letter:Your cover letter should tell us why you’re the perfect fit for this role. Share your passion for user experience and how your curiosity drives you to improve website performance. Don’t forget to mention your collaborative spirit!
Showcase Your Analytical Skills:We love data-driven decision-making! In your application, include examples of how you've used analytics tools like Google Analytics or HubSpot to inform your strategies and improve website performance.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us during the process!
How to prepare for a job interview at Cognism
✨Know Your Stuff
Before the interview, dive deep into Cognism's website and understand its current performance. Familiarise yourself with their user journeys and identify areas where you think improvements could be made. This shows your genuine interest and gives you a solid foundation to discuss your ideas.
✨Showcase Your Experience
Prepare specific examples from your past roles where you've successfully optimised B2B SaaS websites. Be ready to discuss the strategies you implemented, the tools you used, and the results you achieved. This will demonstrate your hands-on experience and strategic thinking.
✨Be Data-Driven
Cognism values analytical skills, so come prepared to talk about how you've used data to inform your decisions. Bring examples of how you've analysed website performance metrics and translated them into actionable insights that improved conversion rates.
✨Collaborative Spirit
Since this role involves working closely with various teams, highlight your experience in cross-functional collaboration. Share stories about how you've partnered with marketing, design, or development teams to implement website improvements and support campaigns effectively.
