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For Companies At a Glance
- Tasks: Lead financial planning and analysis to drive strategic decision-making.
- Company: Join Cognism, a leading B2B data provider with a vibrant culture.
- Benefits: Competitive salary, inclusive environment, and opportunities for personal growth.
- Why this job: Make a real impact in a dynamic company while shaping financial strategies.
- Qualifications: 10+ years in FP&A with strong SaaS experience and leadership skills.
- Other info: Be part of a diverse community that values collaboration and innovation.
The predicted salary is between 72000 - 108000 £ per year.
Overview
Cognism is the leading provider of European B2B data and sales intelligence. Ambitious businesses of every size use our platform to discover, connect, and engage with qualified decision-makers faster and close more deals. Headquartered in London with global offices, Cognism’s contact data and contextual signals are trusted by thousands of revenue teams to eliminate the guesswork from prospecting.
Key Responsibilities
- Own and run Cognism’s company-wide forecasting, budgeting and long-range planning processes.
- Lead the monthly reporting cadence, delivering Executive and Board-ready packs with clear insights.
- Define and maintain Cognism’s SaaS KPI framework, including ARR, churn, CAC, LTV, payback and efficiency metrics.
- Partner with BI to build automated dashboards and high-quality analytics used across GTM, Product and Operations.
- Deliver scenario modelling for strategic initiatives, hiring plans, pricing, market entry and capital allocation.
- Provide business partnering to department heads, improving decision-making, accountability and ROI.
- Build and mentor a high-performing FP&A team, balancing strategic leadership with deep hands-on execution.
- Strengthen data integrity and alignment across our core finance and BI environments.
Key Requirements
- 10+ years’ FP&A or strategic finance experience in a SaaS / recurring revenue environment.
- Strong command of financial modelling, forecasting and scenario analysis.
- Direct ownership of ARR, churn, pipeline, unit economics and SaaS performance drivers.
- Proven experience producing Board-level reporting and KPI frameworks.
- Hands-on operator with the ability to build as well as lead (player–manager mindset).
- Experience managing or implementing FP&A tools (Pigment, Anaplan, Adaptive, Mosaic, etc.).
- Excellent cross-functional partnership skills across GTM, Product, CS and Ops.
- Strong communication, insight generation and executive-ready presentation capability.
Advantageous
- Exposure to fundraising, investor relations, or M&A.
- Experience in multi-entity, multi-currency SaaS environments.
- Background in accounting, data analytics or BI.
Why Cognism
At Cognism, we’re not just building a company - we’re building an inclusive community of brilliant, diverse people who support, challenge, and inspire each other every day. If you’re looking for a place where your work truly makes an impact, you’re in the right spot! Our values aren’t just words on a page—they guide how we work, how we treat each other, and how we grow together. They shape our culture, drive our success, and ensure that everyone feels valued, heard, and empowered to do their best work.
Here’s What We Stand For
- We Own the Outcome Together.
- We Deeply Understand our Customers.
- We Celebrate Impact Wherever It Comes From.
At Cognism, we are committed to fostering an inclusive, diverse, and supportive workplace. We welcome applications from individuals typically underrepresented in tech, so if this role excites you but you’re unsure if you meet every requirement, we encourage you to apply!
VP, FP&A in London employer: Cognism
Contact Detail:
Cognism Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land VP, FP&A in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the finance and SaaS sectors. A friendly chat can lead to opportunities that aren’t even advertised yet. Don’t be shy; we all love a good catch-up!
✨Tip Number 2
Prepare for those interviews by researching Cognism inside out. Understand our values and how you can contribute to our mission. We want to see how you can own the outcome together with us!
✨Tip Number 3
Showcase your skills with real examples! When discussing your experience, highlight specific achievements in FP&A that align with our needs. We love seeing how you’ve made an impact in previous roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets the attention it deserves. Plus, it shows you’re genuinely interested in joining our awesome team at Cognism!
We think you need these skills to ace VP, FP&A in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the key responsibilities and requirements from the job description. Highlight your experience in FP&A, SaaS environments, and any relevant financial modelling skills. We want to see how you can own and run forecasting processes!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about Cognism and how your background aligns with our values. Don’t forget to mention your experience with Board-level reporting and KPI frameworks—this is crucial for us.
Showcase Your Achievements: When detailing your past roles, focus on specific achievements that demonstrate your impact. Use metrics where possible, like improvements in ARR or reductions in churn. We love numbers that tell a story about your success!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our community at Cognism!
How to prepare for a job interview at Cognism
✨Know Your Numbers
As a VP of FP&A, you'll need to demonstrate a strong command of financial metrics. Brush up on key SaaS performance drivers like ARR, churn, and CAC. Be ready to discuss how you've used these metrics in past roles to drive decision-making and improve outcomes.
✨Showcase Your Leadership Style
Cognism is looking for someone who can build and mentor a high-performing team. Prepare examples of how you've led teams in the past, balancing strategic leadership with hands-on execution. Highlight your player-manager mindset and how it has contributed to team success.
✨Prepare for Scenario Modelling Questions
Expect questions around scenario modelling for strategic initiatives. Think about specific examples where you've delivered insights through scenario analysis. Be ready to explain your thought process and how your recommendations impacted the business.
✨Communicate Clearly and Confidently
Strong communication skills are essential for this role. Practice presenting complex financial information in a clear and concise manner. Consider preparing a mock presentation of a Board-level report to showcase your insight generation and executive-ready presentation capability.
