At a Glance
- Tasks: Manage and grow SMB customer relationships, driving onboarding, renewals, and expansion.
- Company: Cognism, a leading provider of B2B data and sales intelligence.
- Benefits: Hybrid work model, inclusive culture, and opportunities for personal growth.
- Other info: Join a diverse community that values collaboration and celebrates success.
- Why this job: Make a real impact in a dynamic environment while building valuable customer partnerships.
- Qualifications: Experience in account management and strong commercial acumen required.
The predicted salary is between 40000 - 50000 € per year.
WHO ARE WE
Cognism is the leading provider of European B2B data and sales intelligence. Ambitious businesses of every size use our platform to discover, connect, and engage with qualified decision-makers faster and close more deals. Headquartered in London with global offices, Cognism’s contact data and contextual signals are trusted by thousands of revenue teams to eliminate the guesswork from prospecting.
OUR WORK MODEL
Hybrid: This is a hybrid role, requiring you to work from our London office 3 days per week, with flexibility to work remotely on other days.
YOUR ROLE
As an SMB Account Manager at Cognism, you will own and grow a portfolio of customers across the full customer lifecycle. From leading commercial onboarding and driving early time-to-value, through to renewals and expansion, you will act as a trusted advisor to your customers. You’ll work closely with senior stakeholders, align on measurable outcomes, and guide customers from onboarding through renewal and growth. This role requires strong commercial ownership, customer leadership, as well as the ability to operate confidently in a fast-moving, outcome-driven environment.
YOUR CHALLENGES & OPPORTUNITIES
- Own Customer Relationships - Manage a portfolio of SMB customers across onboarding, retention, renewal, and expansion.
- Lead Commercial Onboarding - Align stakeholders on goals, success metrics, and early value to ensure strong adoption and fast time-to-value.
- Drive Adoption & Value - Run structured, outcome-led customer conversations that demonstrate ongoing impact and ROI.
- Manage Renewals Proactively - Own renewals end-to-end, identifying and mitigating risk early and positioning renewal as a non-event.
- Identify Expansion Opportunities - Spot and execute growth opportunities based on demonstrated value and clear business outcomes.
- Lead Commercial Negotiations - Own pricing, contracting, and negotiations.
- Deliver Demos & Value Storytelling - Tailor product demonstrations and messaging to customer use cases and business priorities.
- Maintain Forecast Accuracy - Keep Salesforce forecasts, pipelines, and account data accurate and up to date.
- Collaborate Cross-Functionally - Work closely with Sales, Customer Success, and Enablement to deliver consistent, high-quality outcomes.
OUR EXPECTATIONS
- Revenue Ownership & Performance - Proven experience meeting or exceeding revenue targets.
- Account Management Experience - Background managing an existing book of business.
- Strong Commercial Acumen – Confidence in renewals, expansion strategy, prioritisation, and negotiation.
- Customer-Centric Mindset – Value-led approach with a focus on long-term partnerships and outcomes.
- Operational Rigour – Highly organised, disciplined, and proactive with strong follow-through.
- Stakeholder Management – Comfortable influencing and aligning multiple stakeholders at different levels.
WHY COGNISM
At Cognism, we’re not just building a company - we’re building an inclusive community of brilliant, diverse people who support, challenge, and inspire each other every day. If you’re looking for a place where your work truly makes an impact, you’re in the right spot! Our values aren’t just words on a page—they guide how we work, how we treat each other, and how we grow together. They shape our culture, drive our success, and ensure that everyone feels valued, heard, and empowered to do their best work. Here’s what we stand for:
- 🤝 We Own the Outcome Together.
- 🤓 We Deeply Understand our Customers.
- 🏆 We Celebrate Impact Wherever It Comes From.
At Cognism, we are committed to fostering an inclusive, diverse, and supportive workplace. We welcome applications from individuals typically underrepresented in tech, so if this role excites you but you’re unsure if you meet every requirement, we encourage you to apply!
SMB Account Manager in London employer: Cognism
Cognism is an exceptional employer that prioritises a vibrant and inclusive work culture, where employees are empowered to make a meaningful impact. With a hybrid work model based in London, team members enjoy flexibility while collaborating with diverse colleagues who inspire and challenge one another. The company offers robust growth opportunities, a strong focus on customer success, and a commitment to celebrating achievements, making it an ideal place for ambitious professionals looking to thrive in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land SMB Account Manager in London
✨Tip Number 1
Network like a pro! Reach out to current or former employees at Cognism on LinkedIn. A friendly chat can give you insider info and maybe even a referral, which can really boost your chances.
✨Tip Number 2
Prepare for the interview by understanding Cognism's values and how they align with your own. Be ready to share examples of how you've owned outcomes and driven customer success in your previous roles.
✨Tip Number 3
Showcase your commercial acumen during interviews. Talk about specific instances where you’ve successfully managed renewals or identified expansion opportunities. Numbers speak volumes!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Cognism community.
We think you need these skills to ace SMB Account Manager in London
Some tips for your application 🫡
Show Your Personality:When writing your application, let your personality shine through! We want to see who you are beyond your qualifications. Use a friendly tone and don’t be afraid to share a bit about your journey and what excites you about the role.
Tailor Your Application:Make sure to customise your application for the SMB Account Manager position. Highlight your relevant experience in account management and how it aligns with our values at Cognism. This shows us that you’ve done your homework and are genuinely interested!
Be Clear and Concise:Keep your application clear and to the point. We appreciate well-structured responses that get straight to the heart of your experience and skills. Avoid fluff and focus on what makes you a great fit for the role.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our culture and values while you’re at it.
How to prepare for a job interview at Cognism
✨Know Your Customer Lifecycle
Familiarise yourself with the full customer lifecycle, especially how it relates to SMBs. Be ready to discuss how you would manage onboarding, retention, and renewals. Show that you understand the importance of each stage and how they contribute to overall success.
✨Demonstrate Commercial Acumen
Prepare examples from your past experiences where you've successfully driven revenue growth or managed renewals. Highlight your negotiation skills and how you've aligned stakeholders on goals and success metrics in previous roles.
✨Showcase Your Customer-Centric Mindset
Be prepared to talk about how you’ve built long-term partnerships with customers. Share specific instances where you’ve gone above and beyond to ensure customer satisfaction and demonstrate value, as this aligns perfectly with Cognism's values.
✨Practice Your Value Storytelling
Think about how you would tailor product demonstrations to different customer use cases. Prepare a few scenarios where you can illustrate how you’ve effectively communicated value to clients, ensuring they see the ROI of your solutions.
