At a Glance
- Tasks: Lead and inspire a team of Account Executives to drive sales success.
- Company: Cognism, a leading provider of B2B data and sales intelligence.
- Benefits: Hybrid work model, inclusive culture, and opportunities for personal growth.
- Other info: Join a diverse team that values collaboration and celebrates success.
- Why this job: Make a real impact in a dynamic environment with a supportive community.
- Qualifications: 2+ years of sales leadership experience in a B2B SaaS setting.
The predicted salary is between 60000 - 80000 £ per year.
WHO ARE WE
Cognism is the leading provider of European B2B data and sales intelligence. Ambitious businesses of every size use our platform to discover, connect, and engage with qualified decision-makers faster and close more deals. Headquartered in London with global offices, Cognism’s contact data and contextual signals are trusted by thousands of revenue teams to eliminate the guesswork from prospecting.
OUR WORK MODEL
Hybrid: This is a hybrid role, requiring you to work from our London office a minimum of 2 days per week, with flexibility to work remotely on other days.
YOUR ROLE
As a Sales Manager, Commercial you’ll be joining a high-impact leadership team at the heart of our sales engine, playing a key role in helping Cognism scale to the next level. You will lead and inspire a team of high-performing Account Executives focused on one of our key growth segments. Your mission is to drive consistent quota attainment, improve sales execution, and elevate team performance through strategic coaching, rigorous pipeline management, and operational discipline. You will collaborate closely with Sales Leadership, Marketing, and RevOps to ensure your team is aligned, enabled, and equipped to exceed targets and deliver exceptional value to our customers. This is a highly visible role with the opportunity to shape team performance and contribute to strategic growth across a core commercial area.
YOUR CHALLENGES & OPPORTUNITIES
- Lead & Develop High-Performing Teams - Coach and manage a team of 5 Account Executives, fostering a culture of ownership, execution, and continuous improvement.
- Drive Sales Execution - Implement effective sales methodologies and deal progression strategies to improve win rates and shorten sales cycles.
- Own Pipeline Performance - Ensure each AE contributes ~25% of their own pipeline through strategic outbound activity, complemented by tight alignment with Marketing and Sales Development.
- Champion Operational Excellence - Monitor and act on key metrics like pipeline coverage, forecast accuracy, and sales velocity to boost team performance.
- Enhance Cross-Functional Alignment - Work closely with Marketing, RevOps, and Product to optimise campaign impact, improve lead quality, and influence roadmap decisions.
- Uplift Market & Product Positioning - Develop deep product and customer knowledge to support objection handling, urgency creation, and strategic selling.
- Support Retention & Growth - Play an active role in team career development, recognition, and long-term retention planning.
OUR EXPECTATIONS
- Sales Leadership Experience - 2+ years leading Account Executives or full-cycle sellers in a B2B SaaS environment, with a consistent track record of exceeding revenue targets.
- Commercial Segment Expertise - Proven success closing deals with growth-stage companies (typically 51–200 employees), with AOVs of $15k but up to $100k+ with multi-stakeholder sales cycles.
- Sales Methodology Expertise - Strong command of modern frameworks like MEDDPICC, Challenger or Sandler, and applying them to drive deal progression and forecast accuracy.
- Data-Driven Operator - Strong analytical skills with the ability to interpret performance data, identify trends, and take decisive action.
- People-First Manager - Proven coaching ability with high emotional intelligence and a focus on developing high-performing, engaged teams.
- Cross-Functional Collaborator - Skilled in working across Marketing, RevOps, and Product to improve pipeline quality, sales process, and customer outcomes.
- Adaptable & Globally Minded – Comfortable navigating dynamic business needs, diverse teams, and an evolving global sales environment.
WHY COGNISM
At Cognism, we’re not just building a company - we’re building an inclusive community of brilliant, diverse people who support, challenge, and inspire each other every day. If you’re looking for a place where your work truly makes an impact, you’re in the right spot! Our values aren’t just words on a page—they guide how we work, how we treat each other, and how we grow together. They shape our culture, drive our success, and ensure that everyone feels valued, heard, and empowered to do their best work. Here’s what we stand for: 🤝 We Own the Outcome Together. 🤓 We Deeply Understand our Customers. 🏆 We Celebrate Impact Wherever It Comes From. At Cognism, we are committed to fostering an inclusive, diverse, and supportive workplace. We welcome applications from individuals typically underrepresented in tech, so if this role excites you but you’re unsure if you meet every requirement, we encourage you to apply!
Sales Manager, UK in London employer: Cognism
Cognism is an exceptional employer that prioritises a vibrant and inclusive work culture, where employees are empowered to make a meaningful impact. With a hybrid work model based in London, team members enjoy flexibility while collaborating closely with high-performing colleagues in a supportive environment that fosters professional growth and development. The company values diversity and encourages applications from all backgrounds, ensuring that every voice is heard and valued.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Manager, UK in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and how they position themselves in the market. This will help you tailor your answers and show that you’re genuinely interested in being part of the team at Cognism.
✨Tip Number 3
Practice your pitch! Be ready to explain why you’re the perfect fit for the Sales Manager role. Highlight your leadership experience and how you’ve driven sales success in the past. Confidence is key, so rehearse until it feels natural.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining Cognism and being part of our amazing community.
We think you need these skills to ace Sales Manager, UK in London
Some tips for your application 🫡
Show Your Sales Savvy:When writing your application, make sure to highlight your sales leadership experience and any specific methodologies you’ve used. We want to see how you've driven results in previous roles, so don’t hold back on the details!
Tailor Your Application:Take a moment to customise your application for this role. Mention how your skills align with our expectations, especially around coaching and developing high-performing teams. This shows us you’re genuinely interested in the position!
Be Data-Driven:Since we value data-driven decision-making, include examples of how you've used analytics to improve sales performance. Share any metrics or trends you've identified that led to successful outcomes—numbers speak volumes!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy—just follow the prompts!
How to prepare for a job interview at Cognism
✨Know Your Numbers
As a Sales Manager, you'll need to demonstrate your understanding of key metrics. Be prepared to discuss your past sales performance, quota attainment, and how you've driven pipeline growth. Use specific examples to showcase your data-driven approach.
✨Showcase Your Leadership Style
Cognism values a people-first manager. Think about how you’ve coached and developed your teams in the past. Share stories that highlight your emotional intelligence and ability to inspire high performance while fostering a culture of ownership and continuous improvement.
✨Familiarise Yourself with Sales Methodologies
Brush up on modern sales frameworks like MEDDPICC or Challenger. Be ready to explain how you've applied these methodologies in your previous roles to improve deal progression and forecast accuracy. This will show that you're not just familiar with theory but can implement it effectively.
✨Align with Their Values
Cognism places a strong emphasis on community and collaboration. During your interview, reflect their values in your answers. Discuss how you’ve worked cross-functionally with marketing and product teams to enhance sales processes and customer outcomes, demonstrating that you’re a cultural fit.
