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For Companies At a Glance
- Tasks: Lead marketing analytics, optimise a £100M budget, and drive data-driven decisions.
- Company: Join a high-growth tech for good company making a positive impact.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Make a real difference by shaping marketing strategies and driving performance.
- Qualifications: Experience in marketing analytics and strong understanding of paid acquisition channels.
- Other info: Build a team from the ground up in a dynamic, fast-paced environment.
The predicted salary is between 80000 - 100000 £ per year.
Join a high-growth, tech for good operating across the UK and Europe. They invest heavily in marketing, spending £100M annually across digital, offline, and influencer channels and are now hiring a senior leader to bring structure, optimisation, and ownership to that spend. This role takes analytics away from being an advisory to strategic partner having the final say in decision.
The Role
- You’ll take ownership of marketing performance and spend optimisation, working directly with strategic finance to treat marketing as a capital allocation problem.
- Today, budget decisions largely sit within marketing and are often driven by instinct rather than data. This role exists to change that.
- You’ll be responsible for building the platform, models, and processes that determine where budget goes, what gets scaled, and what gets stopped.
- It’s a leadership role. There’s no fully formed marketing data platform, attribution isn’t robust across channels, and the team is currently small.
- You’ll need to get into the detail early, build the foundations properly, and then scale the team. It’s a real greenfield opportunity.
Responsibilities
- Own how £100M in annual marketing spend is deployed across Meta, Google, TikTok, OOH, and influencer campaigns.
- Continuously test, learn, and reallocate budget based on performance and ROI.
- Define and implement attribution frameworks across online and offline channels.
- Move beyond platform-reported metrics to understand true performance and incrementality.
- Build out a marketing data platform combining channel data, on-site behaviour, and customer outcomes.
- Work closely with product teams to analyse user journeys, identify drop-offs, and improve conversion.
- Evaluate campaign and creative performance to understand what works, for which audiences, and why.
- Introduce structured experimentation across channels, creatives, and landing pages.
- Partner with strategic finance to model ROI, scenario plan, and optimise spend across markets and brands.
- Lead and grow the marketing analytics function, starting with an analyst and analytics engineer.
Requirements
- Experience in Marketing Analytics, Growth Analytics, or similar roles within high-scale B2C environments.
- Strong understanding of paid acquisition channels (Meta, Google, TikTok, etc.) and how performance is measured and optimised.
- Experience working with attribution models and understanding the limitations of last-click measurement.
- Exposure to MMM or more advanced measurement approaches, with a clear understanding of how they inform decision-making.
- Proven experience influencing or owning marketing spend decisions, not just reporting on performance.
- Strong commercial mindset with a focus on ROI, efficiency, and trade-offs.
- Comfortable operating in a hands-on environment with limited existing structure.
- Confident stakeholder who can challenge marketing teams and hold the line when required.
Why This Role
- Ownership of a £100M+ marketing budget with direct impact on business performance.
- Opportunity to build a function and platform from near-scratch.
- High visibility role working closely with leadership and strategic finance.
- Scale where small improvements in performance translate to significant financial impact.
Head of Marketing Analytics employer: Cognify Search
Contact Detail:
Cognify Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing Analytics
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We can’t stress enough how important it is to build relationships; you never know who might have the inside scoop on job openings.
✨Tip Number 2
Prepare for interviews by diving deep into the company’s marketing strategies. Understand their spend allocation and be ready to discuss how you can optimise it. We want you to show them you’re not just another candidate, but the one who can take their marketing analytics to the next level.
✨Tip Number 3
Don’t shy away from showcasing your hands-on experience. Talk about specific projects where you’ve influenced marketing spend decisions or built analytics frameworks. We believe that real-world examples will set you apart from the competition.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive and engaged with our platform.
We think you need these skills to ace Head of Marketing Analytics
Some tips for your application 🫡
Show Your Analytical Skills: Make sure to highlight your experience with marketing analytics and how you've used data to drive decisions. We want to see how you can turn numbers into actionable insights, so don’t hold back!
Tailor Your Application: Take the time to customise your CV and cover letter for this role. We’re looking for someone who understands the nuances of marketing spend optimisation, so make it clear how your background aligns with our needs.
Demonstrate Leadership Experience: Since this is a leadership role, share examples of how you've built teams or led projects in the past. We want to know how you can grow our marketing analytics function from the ground up!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates during the process!
How to prepare for a job interview at Cognify Search
✨Know Your Numbers
Before the interview, dive deep into the company's marketing spend and performance metrics. Be ready to discuss how you would approach optimising a £100M budget. Show them you understand the importance of data-driven decisions and can articulate your strategies clearly.
✨Showcase Your Leadership Skills
This role is all about leadership, so prepare examples that highlight your experience in building teams and driving change. Think about times when you've successfully influenced marketing spend decisions or implemented new processes. They want to see you can lead from the front!
✨Familiarise Yourself with Attribution Models
Brush up on different attribution models and their limitations, especially last-click measurement. Be prepared to discuss how you would implement robust frameworks for measuring performance across channels. This shows you’re not just a numbers person but also a strategic thinker.
✨Prepare for Scenario Planning
Since this role involves working closely with strategic finance, think about how you would model ROI and plan for different scenarios. Prepare to discuss specific examples where you've had to make trade-offs based on performance data. This will demonstrate your commercial mindset and analytical skills.